• Partnered with internal sales and product teams to identify, incubate, and execute advanced audience and automation solutions within the Google Marketing Platform driving 10%+ year over year product adoption• Communicated the technical value of the Google Marketing Platform (GMP) stack to a diverse audience, from practitioners to executives, using compelling storytelling and in-product demonstrations• In the face of a rapidly changing privacy landscape, crafted innovative recommendations on audience and durable activation strategies that aligned with marketing goals• Assessed audience investment across 100+ priority accounts via individual customer workshops to preserve ~$107M annually in media activation• Spearheaded the dissemination and scaling of best practices, insights, and sales strategies to elevate account performance, integrating cross-functional solutions to align with customer objectives and Google’s business goals• Drove provision of feedback and identification of new business cases for internal Google stakeholders on how products and processes may be improved to better serve clients and internal stakeholders.

• Collaborated with Global Product Leads, sales, marketing, and product management to shape the product roadmap and execute the 2024 commercialization strategy.• Built relevant sales collateral and trainings to assist sales and clarify/improve overall knowledge/insights and pitching approaches• Identified and prioritized essential product requirements for the Americas region to empower sales teams in effectively pitching DV360's AI capabilities, with a focus on Custom Bidding and Optimized Targeting• Crafted and led the AI narrative for DV360, tracking and driving product adoption through targeted case studies and ownership of the Optimized Targeting feature, achieving a 30% exceedance of adoption targets across the Americas within six months

• Accelerated programmatic revenue and partnership growth for Stellantis and General Motors achieving 20% year over year growth with new investments in Connected TV• Managed sales forecasting and pipeline while analyzing data trends and client performance to develop quarterly strategic plans • Acted as the Detroit Lead for programmatic educational sessions, resulting in more than 200+ in-market participants receiving interactive training

• Led Google's programmatic advertising business to 280% revenue growth in two years across Omnicom Chicago • Partnered with Omnicom Agency Leadership to develop and execute strategic media campaigns, align budgets and manage performance to achieve business goals and objectives• Strengthened agency relationship by introducing custom newsletters, product summits, and monthly business reviews

• Worked closely with senior management to develop team structure, regionalize resources, onboard 10 new hires and establish operational best practices among a growing team • Led adoption of Centro's internal programmatic trading desk surpassing 385% year over year growth• Directly oversaw the execution and management of more than 600 campaigns for 375 marketers across three regional books of business