In my role as the National Sales Manager at Advance Diagnostics, I lead initiatives to enhance workplace safety by providing top-tier drug and alcohol management solutions. My primary goal is to ensure that businesses are compliant while also protecting their most valuable asset - their people. I develop and implement strategic sales plans to expand our market presence and foster relationships across various industries, focusing on how our services can keep employees safe and businesses secure. I am committed to reducing operational costs for our clients while boosting productivity through effective implementation of our products and services. By promoting a culture of safety, we aim to ensure that every employee returns home safely each day. My approach involves strategic oversight combined with a hands-on engagement style, aimed at building strong partnerships and delivering outcomes that enhance client satisfaction and overall workplace safety.

As Managing Director and Business Coach, I am passionately committed to helping businesses achieve sustainable success through strategic and operational enhancement. My role involves guiding diverse businesses to not only strategise but also implement changes that lead to lasting growth and resilience.I emphasise a holistic approach that combines innovative practices with proven methodologies, tailored to each business's unique challenges and goals. This personalised strategy enhances leadership skills and operational efficiency, driving profit growth while ensuring clients are equipped to implement what we coach effectively.I am dedicated to building strong, trusting relationships that form the foundation of every successful venture, ensuring that the strategies we develop together are actionable and aligned with the real-world demands of their businesses.

During my time at ExportNZ Central Region, I advocated for and supported exporters across the Horizons and Wairarapa Regions. My responsibilities included fostering strong relationships with business owners, advocating on their behalf, and delivering comprehensive support programs and networking events aimed at fostering export growth and strategic development.I was instrumental in planning and executing events that provided exporters with valuable insights and networking opportunities, contributing significantly to the enhancement of the export ecosystem. Collaborating closely with government agencies, trade commissioners, and other key stakeholders, I ensured that the needs and concerns of local exporters were heard and addressed, facilitating their access to international markets and enhancing their overall success.

In my role as Business Development Manager at Business Central, I focused on expanding membership and enhancing the advocacy and support services offered to businesses across the Horizons and Wairarapa Region. My responsibilities included strategically growing the organisation's membership base and revenue through targeted engagement strategies and a comprehensive suite of services tailored to the needs of local businesses.I organised strategic training sessions and events, which played a crucial role in retaining members and enhancing their engagement. By forging strong partnerships with councils, Chambers of Commerce, Economic Development Agencies, and various government bodies, I significantly strengthened our organisational network and support framework.My efforts were instrumental in promoting Business Central’s mission and services, ensuring the organisation remained a strong advocate for the business community and a key resource for business development in the region.

As CEO of the Manawatu Chamber of Commerce, I led the organisation through a transformative period of strategic redevelopment and growth. My leadership focused on stabilising the Chamber's financial health, enhancing membership engagement, and positioning the Chamber as a key advocate for the business community.I successfully redefined the strategic direction of the Chamber, resulting in substantial membership growth and establishing the Chamber as a pivotal voice in regional and national discussions. My role involved building strong relationships with local, regional, and national government entities, ensuring the business community's needs were represented and addressed effectively.Through strategic leadership, I fostered a strong business voice, significantly enhancing the Chamber's influence and recognition. My efforts were geared towards creating a sustainable foundation for future growth, advocating for business-friendly policies, and providing valuable networking and development opportunities for our members.

As CEO of the Wairarapa Chamber of Commerce, I spearheaded a transformative growth strategy that revitalised the organisation, significantly expanding its membership base and enhancing its influence within the business community. My leadership was characterised by strategic vision and robust advocacy, which drove the Chamber's development from a relatively small entity to a key player in regional economic discussions.I focused on reinvigorating the Chamber's brand and services, ensuring they met the evolving needs of local businesses. My efforts included establishing the Business Leaders Network, which fostered collaboration and support among key stakeholders, enhancing their engagement and investment in the Chamber’s activities.Under my leadership, the Chamber became a vital link between businesses and government, facilitating dialogue and ensuring that our members’ voices were heard in policy-making processes. I successfully secured government contracts, which provided additional resources to support our initiatives and contributed to the region's economic development.