Supervise three brands - American Crew, CND, Revlon Professional in Marketing Communications; Advertising, PR, Digital, and Social. Responsible for identifying, devising and implementing strategic brand partnerships, event sponsorship, public relations strategies and digital initiatives for the entire professional portfolio in the United States and Canada.

Initiated marketing strategy, communication and digital activation efforts for International department. Provide globally-consistent brand strategy, marketing guidelines and digital support for 50 International distributors across 90 countries. MARKETING & SALES: - Led launch for reformulated product in 2017. Created asset, sales, press/media decks, press releases, trade show strategy, promotions, and direct email campaign. - Designed bi-annual trade show manuals with new insights on technology. Created corresponding promotions, adding incremental sales in 2017. - Manage pricing and discontinuation letters, publish bi-annual price lists. - Created branded merchandising items for 2017, producing additional sales-in revenue, while driving larger global brand awareness.- Created digitally-navigated pitch book that highlights all brands in portfolio, and is currently used around the world as a sales tool to garner new business.- Produced and copy-wrote brand and collection brochures that were translated and distributed across 90 countries. - Actively participated in Global Marketing Innovation Planning meeting.DIGITAL MARKETING: - Drive direct email campaigns for International.- Work with agency to develop Social Media campaign assets for global execution- Participated in 3-Day Digital Training at Revlon HQ in New York Nov. 2017.- Currently attending 3-month HYPER ISLAND Digital Training, developing SEO/SEM, Google AdWords Campaigns, Website UX and Digital Trend knowledge.- Produce ‘Nail World’ video communication between corporate and distributors, “Nail Tips” social how-to videos for @cndworld and 50+ distributor handles, shoot/edit internal videos.EVENT MANAGEMENT:- Full program management (design, inspiration, sourcing, planning, budgeting and onsite execution) for programs in Europe, Asia, Africa and North America.

- Full-service program management for a myriad of events, meetings and incentive clients across the pharmaceutical, medical, mortgage, home development, media, mobile and beauty industries- Execute sourcing, site selection and contract negotiation for clients with local, domestic and international venues, properties and vendors- Create, provide, maintain and execute budgets and work orders- Oversee website development, registration and attendee management process for programs - Facilitate full program planning for clients locally, domestically and internationally- Provide onsite program management and travel-director support - Manage final accounting for all owned projects, including domestic and international bill reconciliation and balancing of accounts- Continually expand global knowledge through industry relations, regular vendor meetings, related online classes and first-hand travel experience

• Develop strong media relationships and secure coverage across radio, print, online and blogger mediums for consumer technology, lifestyle, and corporate clients (VTech Communications, IOGEAR, University of Redlands, Rotary International and Las Vegas Sands). Manage media review programs, client facing reports, and vendor relations. • Research and manage sponsored content partnerships, handling deliverables, copy and assets for advertorials and banner ads with BuzzFeed, Baby Center, ThirdAge, Mom Central and RLTV, among others. • Secure top tier media coverage and integrations with outlets not limited to, The Today Show, CBS The Talk, USA Today, TechHive, Woman’s Day, Good Housekeeping, The Chronicle of Higher Ed and Examiner.com.• Staffed Pepcom media reception in New York as the only VTech representative and member of Orange County GolinHarris team, briefing more than 60 media from top tier outlets such as The New York Times, Today Show, Consumer Reports, Bloomberg, Mashable and The Philadelphia Daily News among others. • Participate in ‘Bridge’ real time marketing calls for the western region and sat in on GH New York’s Bridge meeting, identifying current news trends and RTM opportunities for a myriad of GH clients across the nation.

- Produced timely social media content for clients Verizon Wireless and ZigBee Alliance. - Trusted early with writing opportunities for global PR firm's Orange County office. Drafted blog posts, client Q&A for interviews, awards submissions, internal communications letters, and client website content.- Secured coverage from over 25 outlets in two months and developed strong blogger relations for client VTech. Scheduled media briefings with client IOGear at industry trade show InfoComm.- Monitored and delivered thorough coverage reports to multiple clients daily, weekly, and monthly. Clients included Buy.com, BillFloat, and University of Redlands.- Proactively pitched media and pulled targeted editorial calendars for multiple clients. - Delivered in-depth research and analysis to upper management for use in new business planning.

-Referee the National Junior Olympics, USA Water Polo, Southern Pacific Zone, SCAF high school and youth water polo games.-Represent Southern California Pacific zone at Olympic Development Program in Colorado.-Management of game and statistic table.

- Create and distribute internal research surveys to understand employee interest in philanthropic events. - Reach out to different non-profit companies, develop relationships, plan and execute first Kemp Bros. Gives Back event in partnership with Habitat for Humanity Orange County.

-Wrote and developed two-year PR plans for three companies: RMG, Riser Goodwyn, Riser.-Advised integration of social media (Facebook and Twitter) into the business approach. Created and monitored the platforms. -Produced content for RMG website and constructed press kits for magazines to portray an encompassing brand image.