Growth Consultant
Freelance
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Steph Inez Matthews is listed as Growth Consultant at Freelance, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Steph Inez Matthews.
Steph Inez Matthews previously worked as Global Creative Effectiveness and DEI Lead at Reckitt and New Growth Specialist at Freelance. Steph Inez Matthews holds Ba (Hons) 2:1, Business Studies from University Of Brighton.
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About Steph Inez Matthews
Steph Inez Matthews (she/her/hers) is an award-winning leader, and new audience growth specialist. Over the last twenty + years, she has built a global career portfolio across client side, media owner and agency, specialising in strategic business growth, audience insight and purpose marketing. Today, she identifies, connects and impacts new growth opportunities for her clients’ audiences - both brand clients who need to understand their real customer audiences, and agency clients who need to find new audience growth, all powered by growth strategies that drive long term sustainable growth and social impact. Clients include Creative Equals, Warner Bros Discovery and British Red Cross.Most recently, at the social impact consultancy Creative Equals, she consulted for Fortune 500 and FTSE 100 brands, including Philips, Mars and Walgreens on business and culture change transformation. Prior to a pivot into cultural impact consultancy, she was a global advertising executive, developing brand and marcomms strategies at Virgin, and the RAC, and advertising insight programmes at Channel 4, ITV, and News Corp.Paying it forward for the next generation, she’s been the former President and Non Executive Director for Bloom UK, and active in mentoring programmes for Stonewall, Media Trust and BelEve. Acknowledged as a powerful writer, she made the semi-finals of Penguin’s Write Now competition and her career handbook, for young, brown, queer women is due to be published in 2025.*Awards*:BIMA 100 Champion of Change (2021)#2 HERoes Future Leader (2019)Media Campaign Effectiveness Excellence, ITV2 Love Island @ Mediatel Media Research Awards (2018)WACL Future Leader Award (2018)Best Research Initiative, 'ITV Second Screen' @ Mediatel Connected Consumer Awards (2017)Best Media Owner Research Team @ Media Research Group (MRG) Awards (2016)Finalist - Best Research Initiative, Channel 4 'UK Tribes' @ Media Week Awards (2008)*PR*:Guardian Observer (2019)
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20 roles · 26 years
Steph Inez Matthews work experience
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Global Creative Effectiveness And Dei Lead
Current
Jul 2024 - Present
New Growth Specialist
Freelance
Freelance new growth specialist for the creative industries - finding, understanding and reaching new audiences for my clients. I do this in three ways:1. Partnering with brand clients who need to understand their real customer audiences, and the untapped growth opportunities 2. Partnering with agency clients who need to find new audience growth3. Driving new industry growth through my inaugural career handbook for young, queer, brown women.What unites them is a need to look beyond the usual growth strategies, to what drives long term sustainable growth and social impact for their business, and the industry at large.Clients include Creative Equals, Warner Bros Discovery and British Red Cross.Find out more at stephinezmatthews.com
Jun 2021 - Jul 2024
Client Business Partner
//A key member of the Senior Leadership Team with a consultancy remit across EMEA and US. Accomplish revenue targets through long term strategic client partnerships. Build industry presence and brand reputation of Creative Equals by establishing robust partnerships with industry and trade networks and platforms. Partner with clients to develop and implement responsible brand, marketing, and media strategies. Key clients include Philips, Mars and Diageo. Drive inclusive culture change by designing and executing impactful business transformation programmes for clients, such as Technicolor, H&M Group and Dr Martens.
Jan 2023 - Mar 2024
Senior Business Director
// Lead Philips and Mars Global and Local Inclusive Marketing Programmes// Drive strategic growth of business
Nov 2020 - Dec 2022
Partnerships Director
// Responsible for partnering with clients who are prepared (and those who aren't) to do the hard and uncomfortable work required in unpacking systemic inequality in their business// Key clients include Philips, H&M Group, Walgreens, Aviva, Diageo and Daily Mail Group.//Set up the inaugural Creative Comeback NYC programme - a talent returnship initiative, backed by Diageo and D&AD.
Oct 2019 - Nov 2020
Non Executive Director
Jul 2022 - Aug 2023
President
// Led volunteer team of 200+ intersectional women on a mission to ensure equality for all in the UK media & marketing sector
Jan 2019 - Dec 2019
Senior Campaign Manager (Contract)
// Shaped and activated inclusion and diversity strategy for People Experience.
Apr 2019 - Oct 2019
Campaign Manager (Contract)
// Activated global Virgin masterbrand strategy via cross platform campaigns
Jul 2018 - Apr 2019
Commercial Audiences Manager - Marketing & Research
// Supported broadcast & digital commercial teams with consumer insights, to convert advertiser leads into revenue.// Led consumer behaviour understanding around ITV's digital propositions including VOD, programme apps and mobile first initiatives. 2019 Winner -Excellence in Measuring Effectiveness of a Media Campaign, ITV2 Love Island (2018) Partnership Effectiveness Research @ Mediatel Media Research Awards2018 Winner - WACL Future Leaders Award2017 Gold Winner - Best Research Initiative, 'ITV Second Screen' @ Mediatel Connected Consumer Awards.2016 Winner - Best Media Owner Research Team @ Media Research Group (MRG) Awards.
May 2016 - Jun 2018
Senior Media Researcher
// Contract role supporting global marketing and sales teams with tangible data and insights for international TV programme tradeshow MIPTV.
Feb 2016 - Apr 2016
Senior Marketing Communications Consultant
// Developed and implemented integrated acquisition, retention and brand campaigns across the RACV portfolio including Resorts, Emergency Roadside Assist, Finance, Insurance and Brand.// Consulted with Business Units to develop communication strategies that met business objectives, complimented brand positioning, and delivered ROI// Managed B2C integrated campaigns across all platforms - including TV, outdoor, POS, microsite, mobile, social, video, SEM, SEO, print, eDM, radio, DM, collateral, events, PR and sponsorships// Integrated and drove digital best practise across the wider group business.
Apr 2011 - Oct 2015
Marketing And Insights Manager
// Integrated and insight charged News Australia’s cross platform sales proposals.// Managed insight needs of Melbourne sales office, across national print and digital titles.// Provided direction and thought leadership on economic, category and consumer trends
Jul 2010 - Mar 2011
Media And Communications Contractor
// Planned, bought and concepted campaigns for Q2 events across outdoor, print and digital// Project managed design, copywriting and UX of new website launch
Feb 2010 - Jun 2010
Research Contractor
// Collated primary research for Amex US credit card launch into Barbados
Oct 2009 - Dec 2009
Jan 2009 - Mar 2009
Research Group Head
// Created and insight charged C4 Network’s advertising sales proposals, and marketing evaluation pieces. // Commissioned, led and promoted bespoke audience insight projects, and continuous advertising and brand trackers. // Managed commercial insight needs for Sales, Marketing and PR2006 & 2008 Finalist Best Research Initiative, 'UK Tribes' @ Media Week Awards
Aug 2003 - Dec 2008
Pr Assistant
2001 - 2006
~5 yrs
Student Placement
Aug 2001 - Jul 2002
4 education records
Steph Inez Matthews education
Ba (Hons) 2:1, Business Studies
Copywriting
The Communications Council - Adschool
Diploma, Digital Marketing, Marketing & Consumer Behaviour - A
Education record
Watford Grammar School For Girls
FAQ
Frequently asked questions about Steph Inez Matthews
Quick answers generated from the profile data available on this page.
What company does Steph Inez Matthews work for?
Steph Inez Matthews works for Freelance.
What is Steph Inez Matthews's role at Freelance?
Steph Inez Matthews is listed as Growth Consultant at Freelance.
Where is Steph Inez Matthews based?
Steph Inez Matthews is based in London, England, United Kingdom while working with Freelance.
What companies has Steph Inez Matthews worked for?
Steph Inez Matthews has worked for Freelance, Reckitt, Creative Equals, Bloom Uk, and Virgin.
How can I contact Steph Inez Matthews?
You can use AeroLeads to view verified contact signals for Steph Inez Matthews at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Steph Inez Matthews attend?
Steph Inez Matthews holds Ba (Hons) 2:1, Business Studies from University Of Brighton.
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