Senior communications consultant, brand storyteller and digital specialist, I have been fortunate to work with businesses of all sizes and industries to help them craft clear and concise communications. Core competencies include public relations, SEO content strategy, website copywriting, and content creation spanning earned, owned, and paid media. My experience has spanned agency and organisationAs this industry has evolved and integrated with digital marketing, I have become an early adopter of new technologies, including AI, to work more efficiently. My expertise lies in SEO and SEM, and I have helped numerous clients improve conversion rates, user experience, brand advocacy, and Google rankings through high-quality and authentic content. However, while we all love the new tech, my focus always remains on customer connection and engagement.