[This is a continuation of my previous role with VMware.]Oversee messaging and GTM content for the Omnissa Platform and Virtual Desktops & Apps solution, technology that helps companies support employees working anywhere, on any device* Provide content support across every touchpoint for major VDI campaign-- full funnel including infographics, videos, solution overviews and everything in between. Introduced industry standard messaging brief to capture major talking points and drive efficiency and consistency across all assets.* Spearheaded persona resource revamp, interviewing sales team members to better understand behavioral and motivational attributes of target buyers and influencers. Created 6 net new personas across buyers and influencers. Led team training, rated 4.57 out of 5 stars by attendees.

[In July 2024, the VMware End-User Computing business was purchased by private equity firm KKR (from Broadcom) and launched as a standalone business called Omnissa.]Oversee messaging and GTM content for the VMware Anywhere Platform

I made the decision to take a career break following the death of a family member. It was the right choice and I'm glad I did it.During this break, I spent time resting while also being productive personally and in service to my community:- I indulged my love of knitting, including participating in a "yarn bomb" of a neighborhood preschool- I took a short trip to New York city, meeting up with ex classmates and coworkers- I traveled to Lisbon, Portugal, my second time visiting this beautiful city - I volunteered at a local food pantry, helping to distribute produce to local residents- I volunteered with the Oakland Unified School district, helping to prepare classrooms for the school year as well as helping students with their resumes- I also volunteered with Litquake, San Francisco's Literary Festival, which earned me the opportunity to attend a few of their events - I purged over 150 items from my home, donating to charities or to members of my community via Buy Nothing groups

* Focused on streamlining and improving GTM processes for the PMM team and partnering orgs, including Product, Customer Marketing and L&D. Manage a team of 1 (Data PMM, liaison between Data and Apps teams).* Coordinated GTM for two major announcements: RevOS launch (2/22) and acquisition of Comparably (5/22), ensuring effective internal information transfer (FAQs, messaging briefs, etc)* Led team training "TekTok" on common technical terms, ensuring better communication and greater alignment between PMM, PM and Eng teams.* Oversee scaled programs, including bi-weekly trainings and complete overhaul of team Wiki with resources and process documentation, to support growing team of Product and Customer Marketers.

* Evaluating stakeholder and analyst feedback, I revamped positioning and messaging for ZoomInfo Intent to update sales assets and talk tracks. The Intent datasheet became the #1 most shared sales asset the quarter it was introduced. Worked alongside the marketing org on the Fall '21 Intent campaign (results: 3x ROI) and partner with the product org on incremental releases. * Conducted surveys and interviews with customers and internal stakeholders to inform GTM plan, including product pain points and opportunities related to first time user experience, needs and preferences by persona, effective market framing, and success tracking/attribution requirements.* Crafted content and partnered with Solutions Consultant on webinar, "Building Better Customer Relationships by Reading Digital Body Language" to educate customers on effective use of buying intent insights* Authored Intent Tech Guide, to address questions at scale, e.g. sunsetting of 3rd party cookies and our proprietary IP to org technology

[UserTesting was acquired by private equity firm Thoma Bravo in 2023]* Led GTM for a unified platform dashboard, to streamline test creation for all customers spanning multiple products and pricing plans (taking into account 26 unique customer subscription combinations, as audited by PM). Created demo video to ensure smooth transition for current customers and onboarding videos to inform workflow for new plan admins and newly added users.* Created and led global sales training on (3) buyer personas, via video "in their own words" snippets sharing insights on persona successes and KPIs, challenges, and best practices.

* Led GTM for a number of new features, driving high customer usage:- Sentiment Tagging (result: 47K unique points of engagement (!!!) in the first quarter following release)- Updates to Highlight Reel creator (result: 50% incr. Highlight Reel creation)- Enhanced Metrics (result: 60% of customers engaged with new feature within first few weeks)* Oversaw July '20 quarterly product release, coordinating efforts across marketing organization. Crafted thematic messaging to communicate new features, achieved 40% QoQ increase in email CTR* Executed first ever product "look back" video, highlighting 2019 product innovations and a peek of things to come to showcase innovation and drive customer loyalty. Wrote script and oversaw video production (result: 4K+ views).* Crafted content to support SMB sales (mobile testing page, including demo video 2K+ view in 4 mos) and enterprise sales (GDPR and Security pages).Extra:* Led production of first ever Asian Pacific Islander American Heritage month video series. Soliciting video content from employees to assemble 7 videos on topics including misconceptions and why APA Heritage month is important.

* Led complete overhaul of messaging and sales collateral, pivoting from transactional to subcription based selling. Served as content lead on major website update.* Created sales enablement materials, including datasheets, persona-focused assets, customer case studies and internal sales tools. * Launched roadshow with internal stakeholders, soliciting feedback on GTM. Spearheaded revision to product release processes (including playbook) to drive effective internal and external communications, driving awareness and adoption.* Revamped templates for all major assets, including customer case studies (ensuring an industry-standard Situation-Action-Results format), competitive battlecards and persona battlecards.* Authored thought leadership and ToFu content, including "Scaling Research," Live Conversation, "Testing at Every Phase of Development," and marketer-directed ebooks.* With less than 1 week ramp (given departure of VP of PMM), took over leading (Momentive/Survey Monkey TechValidate) market research with customers, yielding 300+ responses yielding 2,000+ publishable assets within the first 6 months.

Manage GTM, sales enablement, and product launch activities to support enterprise SEO software sales.Led launches of major products/features: * Intent Signal* AMP/Top Stories* ContentIQ

[Radius was acquired by Kabbage in 2019]Identify optimal messaging and channel to communicate benefits and use cases of disruptive Big Data marketing software. Drove product evangelism across multiple channels, including ghostwriting thought leadership and longform documents to drive demand gen. Co-authored thought leadership ebook with CMO Council. Improved social media engagement by 80%+. Led social media campaign during Fall 2015 presence at Dreamforce.

Identify audiences, channels and messaging to drive prospect education and customer acquisition via webinars, PR, and sales collateral.Own webinar program, including identifying compelling topics to working with speakers and designers to ensure clear story and solution articulation. All webinars have been rated >4.0 out of 5 stars by viewers and have drawn in over 2.5K viewers (leads) and nearly 3.5K total views.Major projects:I researched and authored white papers for top-of-funnel activities. Promotion of the Millennials white paper achieved the highest engagement rates to date (15% open rate, 4% CTR). It also caught the attention of Recruiter.com blog, leading to a featured story (July ’15).

[Simply Hired was acquired by Recruit Holdings (Indeed) in 2016]Lead product messaging, content development, and sales enablement projects to support enterprise sales teams selling job advertising solutions to Fortune 1000 companies. Major project:I served as content lead on the relaunch of partner product pages (launched July ‘14). I prioritized product, design and business development team requirements to succinctly communicate partnership benefits and increase sign-up.In response to feedback from PR, I recategorized 1,000+ oNet categories, working with the data product manager to set optimal data parameters to reduce duplication, ensure accuracy and ultimately improve relevance and usability by press. This monthly jobs report continues to be the core asset used to secure coverage in mainstream (e.g. Forbes.com) and regional press outlets.Example: https://www.forbes.com/sites/jacquelynsmith/2013/05/07/the-top-10-cities-for-green-jobs-2/#677d25c727d3

Drive execution of major marketing campaigns, including product launches and new product development.Major projects:I oversaw development of all “Play Days” GTM assets including webpage, digital ads and emails. The Post-Xmas accessories sale (winter 2011) drove $X M in sell-thru revenue, 2x lift over forecast.I drove creation of GTM assets for the launch of 15 portable gaming device accessories for the PS Vita (launched Feb '12), including market research concept documents, webpage development, and product positioning for reseller partners.I led competitive analysis to drive new product development. I compiled these recommendations to secure executive approval, leading to development of the Pulse headset (launched November 2012).

Master's thesis (group): Assessed competitive landscape of children's educational/media products industry for client. Interviewed industry pundits and current competitors. Analyzed potential market entry options with probable financial outcomes.

Research and create case studies and other instructional materials for in-house executive development group. Focus on projects to ensure compliance in international markets, specifically sales teams in China.Major project:I led a 4 person team to victory in an intern Marketing Challenge. We developed an integrated marketing campaign to increase app discovery and downloads by underrepresented consumer group (parents). Team's entry was selected as first place by a panel of Apple executives.

Create industry-focused sales collateral, develop trainings and launch internal tools (including a proprietary benchmarking tool) to support Google AdWords sales and account management teams.Major project:I was selected to launch a 10+ person sales support team in Hyderabad, India office. I conducted all trainings and designed an requisition process to ensure efficiency between US and Indian teams. Ninety percent (90%) of report creation was transitioned to India team within 9 months.

Direct digital, print and event-based marketing efforts to increase magazine readership (circulation ~1.2 million).Lead co-marketing initiatives, coordinating design and production of cross-marketing campaigns (magazine wraps and e-mail blasts) with “sister” titles such as Cottage Living and Real Simple.

Oversaw all operations for three Research VPs and their corresponding teams (10+ analysts), including promoting and managing logistics of teleconferences and securing content for bi-weekly newsletters.Major project:Supported Magic Quadrant market research, liaising with POCs at featured companies to secure updated revenue and forecast figures to ensure accuracy in reporting