Responsibilities and focus areas have included:- Building & owning the referral (affiliate) product & program, which has seen 30x channel growth.- Growth team yearly and quarterly strategic planning and roadmapping with x-functional group.- Creating an effective and delightful core onboarding experience through constant ab testing, improving free trial to subscription CVR.- Increasing product-generated lead-to-trial conversion rate via prioritized experiment framework.- Design and implement new subscription management system via Build/Buy/Partner exercise with exec. team.- Partnering with Head of Product and marketing leads to research, craft, test, and refine company's messaging and positioning.- Driving top of funnel acquisition through SEO and lead gen. tools.- Directly manage and support a Growth team member focused on product education & evangelism.

Work has included:- Owning the growth and optimization of our referral program- Helping develop areas of the product that will organically generate more leads- Executing lead nurture and winback email programs

Worked cross-functionally to ensure marketing efforts were aligned with company KPIs, product features, and seasonal and cultural events. Developed a more sophisticated email, notification, content, and brand strategy.Highlights:• Revamped content team strategy to focus on maximum distribution and growth• Ran, optimized, and iterated on campaigns across Twitter, Pinterest, Facebook, Instagram, and ad networks to find best channels and most successful ad type.• Crafted and executed first marketing strategies in lifecycle email, content distribution, and ad creative process• Sent, monitored, and analyzed in-app and push notifications resulting in a 5x increase in monthly active users.• Managed programs in content and marketing automation that accounted for 25%+ last-click conversions• Outlined and executed user segmentation A/B tests to improve engagement and conversion• Wrote, designed, and launched 24 re-branded emails in a 30-day span• Collaborated cross-functionally to ensure marketing needs were integrated into product roadmap

Creative marketing and content lead. Worked cross-functionally to strategize and drive month over month company growth, while also helping build out a team. Areas included: paid ads, social media, email, push, and in-app notifications.Highlights:• Worked with CEO to set, analyze, and report on KPIs used to drive corporate strategy, fundraising, and investor updates.• Managed direct reports in charge of social media, merchandising, and artist community• Worked closely with engineering and growth teams to create copy and creative, strategize, test, and optimize user acquisition and engagement channels• Penned 125+ blog posts ranging from how to’s to editorial pieces and feature updates

Headed the social media efforts, generated original content, and built out first-ever online presence for ARTtwo50 (later Vango). Reached out to artists and users to build the foundation of a dual marketplace, conducted early user interviews, and worked with a passionate like-minded team to launch our app.

Lead project for Artspace’s participation in artMRKT Hamptons Fair.Assisted in composing pitch, which described benefits gained if partners contracted with Artspace for artMRKT Hamptons. Teamed with upper level management to brainstorm and execute methods of modifying website to increase membership and consumer activity.