Marketing Manager
San Antonio, Tx, Us
· Marketing Strategic Planning and Implementation: Develops, implements, and manages the firm’s business development and client services plan consistently with the firm’s strategic plan and policies set by owner and COO. Supports and facilitates development, implementation, and tracking of business development/ marketing plans.· Marketing Budgeting: Develops and manages the firm’s business development which includes marketing expenditures for the firm and member training groups. Codes and processes invoices related to budget. · Marketing Media/Public Relations: Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants. · Advertising: Designs (or contracts with and provides oversight to outside vendors to design) print and online advertising and negotiates media buys and associated contracts. · Photography, Logos, and Promotional Products: Arranges for professional photoshoots and maintains image and logo files. Designs artwork and selects products for promotional use.· Marketing Tracking and Reporting: Maintains firm databases utilized for marketing, business development, public relations and client services and generates reports as requested. · Website and Social Media: Manages the firm’s web site via a content management system and social networking for the firm and its attorneys and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed. · Directories and Awards: Manages the firm’s profiles on online directories and referral sites.· Event Planning/Coordination: Manages business development/client services functions, events, and opportunities for the firm.