Stephanie Ayers Email and Phone Number
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The thread through my career has been building. I am passionate about building brands, functions, teams, go-to-market strategies, processes, infrastructures, and cultures that enable the internal alignment and engagement needed to drive results for the business. I have spent my career in and leading marketing functions (largely at software companies), but I have been privileged to have the opportunity to extend my passions and skills to full company strategy and operations. My personal extensibility that makes me a valued executive is due in part to the deep experience I have with M&A that gave me the opportunity to travel the world, work with really smart people, assemble best practices through countless integration workstreams, learn a ton of back office systems, and help companies globally scale. I have learned that I love playing outside of my marketing sandbox, and that it makes me a better marketer. I love combining the art and science that is marketing. While I came up through demand generation, I am also an adept communicator and storyteller who holds up the importance of branding. My strengths lie in partnering with Product and Sales to vision and create go-to-market strategies that all functions execute against in an agile and iterative way leveraging performance results, field and market intelligence, and insights from customers. Internal collaboration and partnership are key for me and I don't practice or support an us vs. them mentality that leads to departmental finger pointing. I have implemented countless structures, martech stacks, and multichannel marketing plans over the years. Personally, I am a change agent with the leadership skills needed to set vision and direction, drive innovation, manage change, and motivate others. I am detail-oriented and highly organized with a strong bias toward action and high level of output. I can both see the big picture and break it down for effective execution. I have a knack for making the complex simple through powerful packaging, presentations, and other forms of communication. I am a servant leader who takes very seriously my role in engaging, growing, supporting, and retaining people. I advocate for Diversity, Equity, & Inclusion efforts in the workplace and want to be a part of a culture that's focused on belonging vs. fit. My specialties are: Marketing, Communications, Operations, Revenue Operations, Strategic Planning, Leadership, Culture, M&A, Change Management, Integration Management, Project/Program Management
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Chief Marketing OfficerCmx (Compliancemetrix) Dec 2022 - PresentLa Jolla, Ca, UsHired to rebuild the marketing function, with a plan to passionately lead branding, go-to-market strategy, product marketing, demand generation, customer marketing, and marketing operations to help CMX1 bring its solutions to market to win and retain customers. -
Chief Marketing OfficerSmg - Service Management Group Jan 2020 - Nov 2022Remote-First Organization , UsServed a phenomenal group of marketers that activated our go-to-market and helped position SMG with buyers and convert them into loyal customers. Employed a planful mix of brand awareness + reputation, communications, thought leadership, influencer relations, demand generation, product marketing, sales enablement, and content + creative efforts aimed at engaging buyers across their full journey, from interest through retention and upsell. Ensured the activities of the marketing organization were aligned with SMG’s business objectives, go-to-market strategy, and revenue goals. Helped the organization stay on top of competitors, trends, technologies, and consumer behaviors so we could all work smarter and bring forward-looking solutions to market. Analyzed and optimized often. Had fun daily.As a member of the executive leadership team, I additionally managed and supported corporate communications, strategy, and operations, and maintained tight operational alignment will all functions at the company.SMG is an experience management (XM) provider with an unrivaled approach. Using our software with a service (SwaS) model, we pair an enterprise platform with professional services to accelerate value for our clients and change the way they act on customer + employee insights. -
Vice President, MarketingSmg - Service Management Group Feb 2018 - Jan 2020Remote-First Organization , UsOversaw strategy, operations, content, delivery, budgeting and analytics for SMG's demand generation practice. Collaborated with CMO and key marketing team members to develop marketing strategies, a strategic messaging and delivery plan, and a lead-to-revenue model that supported business strategies and sales bookings goals. Collaborated with CMO and CSO to create a seamless integration between inbound/outbound marketing efforts and outbound sales efforts, and established core KPIs and success metrics from pipeline development to revenue growth. Led, mentored and managed a team of marketing professionals handling account-based marketing, campaign management, content development, content delivery, digital marketing, marketing automation, marketing operations, marketing analytics and teleprospecting. -
Co-Chapter Head, Kansas City, PavilionPavilion Jan 2020 - Oct 2022New York, Ny, UsI served as a co-chapter head for the Kansas City chapter of Pavilion, facilitating local connection and ensuring chapter members were fully leveraging all available resources from Pavilion HQ.Pavilion is a private membership for high-growth professionals, providing the peer-to-peer connection, ongoing training and development, and career resources to get high-growth individuals and teams where they want to go. -
Director, Demand GenerationNetsmart Jan 2017 - Feb 2018Overland Park, Ks, UsRevamped the demand generation practice to help the company operationally scale to achieve revenue growth. Restructured roles, processes, measurements and technology to modernize demand generation and increase top-of-funnel pipeline creation and conversion. Led a team of demand generation managers, account-based marketing managers, teleprospecting BDRs, marketing automation specialists and solution marketing managers focused on go-to-market and pipeline creation strategies aligned to segmented pipeline goals. Worked closely with sales leadership, executive leadership and general managers on go-to-market strategy, pipeline goals and bookings targets. Managed up through the executive leadership team to represent the accomplishments of the demand generation practice. As a practice, we exceeded annual MQL, SAL and SQL pipeline creation goals at an average rate of 150% and saw YoY increases in creation at all pipeline stages (Inquiry, MQL, SAL, SQL). Additionally managed the marketing organization through M&A integration efforts spanning people, processes and technology. -
Director, Global MarketingLexmark Enterprise Software Nov 2015 - Dec 2016Lexington, Kentucky, UsDirected global demand generation, account-based marketing and teleprospecting teams focused on driving market awareness, demand, pipeline, revenue and sales alignment in assigned enterprise software industries. Directly managed three global marketing managers and indirectly managed 15+ individual contributors. Was held accountable to marketing sourced pipeline and revenue targets. Managed up through CMO, sales leadership and executive management team to represent the work and financial accomplishments of my group. Oversaw annual marketing plans and budgets. Additionally managed the marketing organization through numerous global M&A integration efforts spanning people, processes and technology. -
Manager, Global MarketingLexmark Enterprise Software Apr 2014 - Nov 2015Lexington, Kentucky, UsManaged global account-based marketing and campaigns marketing with the goal of driving market awareness, demand generation and sales enablement in our core solution areas and industries. Heavy focus on aligning marketing strategies to solution revenue goals and revenue lifecycle management from inquiry to close. Managed up through CMO to propose and build a new account-based marketing framework to supplement broad-based lead generation. Oversaw annual marketing plans and budgets. Additionally managed the marketing organization through numerous global M&A integration efforts spanning people, processes and technology. Was nominated for and participated in six-month change management training program. -
Team Lead, Inbound MarketingLexmark Enterprise Software Apr 2013 - Apr 2014Lexington, Kentucky, UsBuilt and led a new team focused on all inbound marketing efforts with the goal of generating demand, fueling the pipeline and converting leads on a global scale for the company. Team responsibilities included marketing automation, lead nurturing, paid search, search engine and website optimization, segmentation, A/B testing and CRM integration across all efforts. Team was accountable for breadth and depth of automated programs and automated lead flow, paid search conversion rates, referral site traffic, organic page rankings and influenced and attributed revenue resulting from all inbound efforts. Was selected to be a member of the project team for our parent company's CRM migration to our instance of Salesforce.com. Additionally supported numerous global M&A integration efforts spanning people, processes and technology. -
Global Campaign ManagerLexmark Enterprise Software Dec 2011 - Apr 2013Lexington, Kentucky, UsHelped build a new global campaigns team in response to our first global acquisitions and the need to enable field marketing teams across all geographies. Managed automated programs and quarterly multi-channel "big bet" campaigns to help build awareness and brand reputation, generate demand and enable sales domestically and internationally. Collaborated with regional field marketing managers across the globe on campaign localization, measurement and optimization. -
Marketing Program ManagerLexmark Enterprise Software Mar 2011 - Dec 2011Lexington, Kentucky, UsManaged multi-channel lead generation campaigns to fill the top of the sales funnel. Monitored campaign impact on pipeline from inquiry to closed revenue. Worked closely with sales to align marketing with revenue goals. -
Account SupervisorBkv Oct 2009 - Mar 2011Atlanta, Ga, UsSupervised B2B account teams and oversaw advertising, digital, direct marketing, marketing communications and website development on behalf of agency clients to meet their brand awareness and lead generation goals. Additionally completed RFPs and presented in new business pitches. -
Sales & Marketing Group SupervisorZupreem Sep 2007 - Oct 2009Shawnee, Ks, UsLed a marketing and sales operations group focused on branding, content, marketing campaigns, marketing communications, marketing operations, sales enablement and sales operations. Had ownership of annual marketing plan, annual marketing budget and all marketing systems as well as the company's CRM. -
Account ExecutiveKuhn & Wittenborn Advertising Mar 2005 - Sep 2007
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Media BuyerBernstein-Rein Advertising Sep 2003 - Mar 2005Kansas City, Missouri, Us -
Acct Coordinator & Asst Media BuyerKuhn & Wittenborn Advertising May 2001 - Sep 2003
Stephanie Ayers Education Details
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The University Of KansasJournalism
Frequently Asked Questions about Stephanie Ayers
What company does Stephanie Ayers work for?
Stephanie Ayers works for Cmx (Compliancemetrix)
What is Stephanie Ayers's role at the current company?
Stephanie Ayers's current role is CMO | Operator | Culture Champion | Servant Leader.
What is Stephanie Ayers's email address?
Stephanie Ayers's email address is sa****@****smg.com
What is Stephanie Ayers's direct phone number?
Stephanie Ayers's direct phone number is +181644*****
What schools did Stephanie Ayers attend?
Stephanie Ayers attended The University Of Kansas.
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