As the Marketing Manager and Website Designer at SHD Marketing, I lead the design and management of our web design services, specializing in creating custom websites tailored to our clients' unique needs. With a focus on delivering exceptional online experiences, I have successfully designed over 100 custom websites using Squarespace, enhancing our clients' digital presence.Key Responsibilities:• Oversee the day-to-day operations of web design projects, ensuring timely delivery and… Show more As the Marketing Manager and Website Designer at SHD Marketing, I lead the design and management of our web design services, specializing in creating custom websites tailored to our clients' unique needs. With a focus on delivering exceptional online experiences, I have successfully designed over 100 custom websites using Squarespace, enhancing our clients' digital presence.Key Responsibilities:• Oversee the day-to-day operations of web design projects, ensuring timely delivery and quality outcomes.• Collaborate closely with the social media and branding teams to execute comprehensive marketing strategies and campaigns.Manage and mentor a team of designers and marketers to foster creativity and drive results.• Implement best practices in website design, user experience, and search engine optimization to optimize client websites.• Monitor industry trends to ensure our services remain cutting-edge and competitive.Key Achievements:• Designed and launched over 100 custom websites, significantly improving client engagement and conversion rates.• Successfully coordinated cross-functional teams to complete diverse marketing projects, resulting in enhanced brand visibility and client satisfaction.Skills:• Expertise in Squarespace for website design and development• Strong project management and team leadership skills• Proficient in digital marketing strategies and social media management Show less

• manage day-to-day operations of two studios, ensuring all policies and procedures are properly followed• focus on engaging all guests while actively selling membership opportunities, class packages, and product offerings• foster and develop a high-performing team and studio by training and motivating all employees to provide excellent customer service• execute all marketing initiatives and event planning within the studio• evaluate and respond to all client issues and… Show more • manage day-to-day operations of two studios, ensuring all policies and procedures are properly followed• focus on engaging all guests while actively selling membership opportunities, class packages, and product offerings• foster and develop a high-performing team and studio by training and motivating all employees to provide excellent customer service• execute all marketing initiatives and event planning within the studio• evaluate and respond to all client issues and concerns• lead by example and take on an entrepreneurial role in the studio, and stepping in to allstudio roles as needed• design, manage and maintain the company's website to express and uphold the brands experience and culture• design and manage inventory of merchandise, including apparel and accessories• manage social media account and engage with clients on a daily basis • provide the highest level of customer service to the Cycle Town community Show less

• offered clients knowledge of products, services, and trends while providing them with an enhanced shopping experience to achieve short and long term wardrobe goals• gave expert advice and the highest level of customized service possible• continuously monitored retail landscape to have a pulse on current trends • managed all social media platforms to engage clientele and grow client base • produced monthly newsletter and blog and coordinated fashion events

• coached and trained shop associates to help evolve shop functions and flow• supported the development of a culture that balances financial results and an execution-focus with a fun, dynamic and creative atmosphere• enhanced shopping experience to achieve short and long term sales targets• continuously reviewed and analyzed showroom sales performance to ensure optimal performance• utilized the POS system, processed payments, refunds and exchanges and issued gift card

• selected a range of products for the Talbots brand by analyzing customer demand, current trends and financial budgets• conducted weekly analysis of stock-to-sales ratio by classification, identifying trends, selecting best sellers and propose reorders• tracked inventory by receipt reconciliation and open-to-buy, and initiated any sales plan changes• worked with planning to set markdown events and determined markdown cadence to protect gross margin• utilized both product strategies… Show more • selected a range of products for the Talbots brand by analyzing customer demand, current trends and financial budgets• conducted weekly analysis of stock-to-sales ratio by classification, identifying trends, selecting best sellers and propose reorders• tracked inventory by receipt reconciliation and open-to-buy, and initiated any sales plan changes• worked with planning to set markdown events and determined markdown cadence to protect gross margin• utilized both product strategies and analytical results to plan all merchandise buys, in accordance to budget, for each quarter and presented investments at product investment review• worked closely with sourcing to negotiate with vendors concerning late deliveries, cancellations, quality issues, returns and markdown allowances• maintained knowledge of industry trends and regularly analyzed competitive marketplace Show less

• managed all merchandising product development decisions: sourcing foreign and domestic fabric vendors, global sourcing for trims, and determined multiple production factories• developed seasonal calendar to meet design development process and production• designed, developed and oversaw production for all marketing and sales materials timing requirements including editorial features, look books and line sheets, wholesale catalogs and e-mail blasts• developed brand strategy… Show more • managed all merchandising product development decisions: sourcing foreign and domestic fabric vendors, global sourcing for trims, and determined multiple production factories• developed seasonal calendar to meet design development process and production• designed, developed and oversaw production for all marketing and sales materials timing requirements including editorial features, look books and line sheets, wholesale catalogs and e-mail blasts• developed brand strategy, promoted content through social media networks and assisted in design and marketing of website• developed and implemented standards for eCommerce and styled eCommerce photo shoots Show less

-Provided administrative coverage for business sales teams -Coordinated presentation materials for current and prospective clients -Maintained team and individual calendars and travel arrangements

-Communicate and follow-up with fashion editors at publications including Elle, Self, InStyle, Vogue, Cosmopolitan, etc. -Coordinate and execute daily media responsibilities including sending and tracking press samples-Assist with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases

-Facilitated sales representatives with projects and kept the current and future line organized for sales appointments -Communicated directly with buyers and store owners for frequent updates-Organized and maintained the showroom database and processed purchase orders-Attended tradeshows to assist in promotional efforts