Steph Naylor Email & Phone Number

United Kingdom

Leeds, England, United Kingdom

- Led a team of 5 content strategy professionals. Responsible for hiring/resourcing, training, and managing them to achieve departmental and organisational goals- Identified key opportunities for existing clients and new business and led new business pitching and proposals for content strategy work- Created departmental templates and content case studies- Conducted regular keyword research, competitor analysis, content audits, user journey analysis and competitor analysis for clients that helped deliver commercial results- Developed and delivered quarterly content strategies, ensuring deadlines were met throughout- Wrote clear briefs for internal and external teams, articulating findings to give clear guidance on how to create the best content- Reported on the commercial success of content strategies and presented the results to clients regularly- Worked closely with the SEO, PR and Creative teams to create on and offsite content for a range of e-commerce and lead-gen sites (including B2C, B2B and YMYL industries)- Immersed myself in the client’s brand to understand their pain points and become an extension of their team

Leeds, England, United Kingdom

- Analysis of competitor content and customer feedback to inform the development of winning strategies- Regular checking of analytics data to identify trends in reader engagement and adapted accordingly- Brainstormed and implemented innovative ideas for engaging content that aligned with the key brand messages and objectives- Mapped out an editorial workflow and using content management systems to ensure timely and efficient digital content creation- Evaluated existing platforms for gaps in consistency or areas which could be improved upon- Monitored and reported on the performance of content across multiple channels, adjusting as necessary to maximise reach- Utilised analytics tools to assess trends in reader engagement and make data-driven decisions

Sheffield, England, United Kingdom

Sheffield, England, United Kingdom

- Carried out focus analysis and content gap analysis on a project basis and on a retainer basis- Used a variety of tools such as SEOMonitor, ahrefs, and SEMRush to carry out keyword research and internal linking analysis- Spotted gaps in content and identified searcher intent vs the content needed (whether that was at the awareness stage or a conversion stage)- Implemented content strategies based on levels of opportunity available using tools such as GA and - - - GSC to benchmark performance and spot content opportunities - Put together off-site content strategies for platforms such as Pinterest and Giphy and effectively measured those strategies based on client briefs and KPIs - Grew the content strategy offering while supporting on pitches, proposals, running of campaigns and reporting- Provided regular updates on the performance and production of the content- Created roadmaps, plans and execution strategies for the big content strategies

Sheffield, England, United Kingdom

Leeds, England, United Kingdom

- Implemented and developed content marketing strategies to increase ROI- Led monthly client review meetings- Communicated current progress and opportunities to clients- Responsible for connecting content strategy with the wider business- Regularly reported to senior leaders and team leaders on results and work- Closely monitored and communicated competitor activity – of clients and other agencies- Led pitch ideation regarding content marketing- Monitored all online activities and campaigns with the use of specialised software

- Performed content audits, user, competitor and gap analyses, and presented clients with a business case for changes- I worked closely with search and PR strategists and designers to create efficient integrated search marketing campaigns- Monitored competitor activities and industry news, identifying opportunities to grow client accounts- I attended regular client meetings, liaising with clients to formulate effective strategies that aligned with their overarching business goals.- I stayed abreast of developments in search and content marketing, blogging regularly on the Branded3 blog and participated in other promotional activities for Branded3 (such as live blogging for Search Leeds, the North’s largest search conference)

- Performed content audits, user, competitor and gap analyses, and presented clients with a business case for changes- I worked closely with search and PR strategists and designers to create efficient integrated search marketing campaigns- Monitored competitor activities and industry news, identifying opportunities to grow client accounts- I attended regular client meetings, liaising with clients to formulate effective strategies that aligned with their overarching business goals.- I stayed abreast of developments in search and content marketing, blogging regularly on the Branded3 blog and participated in other promotional activities for Branded3 (such as live blogging for Search Leeds, the North’s largest search conference)

- Lead content strategy and social media management for Lindam and Munchkin. - Develop marketing activities across a range of online channels to increase organic traffic to clients’ websites.- Research, create and implement SEO, social media, and content strategies for clients and Bigfoot Digital to deliver successful online marketing campaigns.- Conduct website reports and competitor analysis with the aim to map the fields that need improvement and identify marketing opportunities.- Review, improve and update clients’ onsite content.- Manage social media accounts on behalf of clients, increasing their audience and audience engagement and generating new business leads.- Liaise with clients regularly for information updates.- Report to clients on a monthly basis.

-Ensuring the quality of all products.-Complete relevant paperwork and checklists.

-Temporary work whilst at University.

Ba Honours, Media Studies

Activities and Societies: Fund raising, film making,

A-Levels, Media Studies, Sociology, Graphic Design, English Literature & Language

Activities and Societies: Film making