• Develop social media and digital strategy aligned to University’s new strategic plan• Onboard processes for audience growth, elevated content creation and plan execution

• Lead strategy and day-to-day operations of key lifestyle and sports partnerships (including the Dallas Mavericks)• Increased average follower growth and interactions after creating proprietary Social Media Weighted Engagement metric using machine learning (Ai) tools (Brandwatch, YouGov, Khoros) to optimize content• Secured hundreds of millions annual views leading celebrity, influencer and athlete programs for ongoing earned and growth campaigns• Managed multi-million dollar brand media budget across social, partnerships, advertising, insights and creative

• Led dozens of Go-to-Market campaigns including launch of Amazon Music Podcasts, In-app video and campaigns like Black Out Tuesday with teams across the Amazon portfolio (Prime Video, Audible, IMDB, Ring etc.)• Created unified brand identity across 31 handles across North America, Asia, Latin America, Europe and Australia• Built social team and scaled agency team to 32 fully-dedicated creatives, analysts, designers and strategists • Managed multi-million dollar paid media, social and creative budget across multiple currencies• Doubled social followers worldwide securing +102% YoY Engagements, +574% YoY Impressions, +137% YoY Mentions/Volume of Conversation

• Led product launch for the Fender’s first digital app –onboarding hundreds of thousands of users at launch• Developed full-funnel strategy for acquisition, conversion and retention of new subscribers –converting them from first-time players to lifetime consumers, driving LTV increase • Contributed to +17% guitar sales by spearheading new insights and customer segmentation strategy • Optimized operational efficiency by onboarding MarTech tools such as Adobe Suite, Sprinklr, Netbase

• Grew social followers by 3X and increased volume of conversation by 80% by hiring and scaling to 5 team members• Drove increased loyalty and 250K+ entrants by launching company’s first sweepstakes and UGC contests• Improved brand perceptions, earning 11% more positive sentiment on social after implementing diverse photography and rich video content distributed to targeted audiences

Clients included: Air New Zealand, TIDAL, Tyson, Ball Park, Jimmy Dean, Hillshire Farms• Oversaw west coast team of social media and PR strategists • Developed integrated social media plans to align with PR, Advertising, Marketing and Digital strategies• Created channel launch strategies for Facebook, Twitter, Pinterest, Instagram, G+, YouTube, LinkedIn, Tumblr, Snapchat etc. • Optimized social channel content strategy using analytics and listening tools• Created influencer marketing campaigns and long-term relationship building plans across platforms (blogs, Vine, Pinterest, Snapchat, YouTube, Instagram etc.)• Managed paid social integrations and channel advertising• Oversaw vendor partnerships, timelines and strategies

Clients included: Warner Bros., Michaels Stores, LAP-BAND, Hershey’s (Reese’s, Twizzlers, Kisses), General Mills (Cereals, Green Giant, Yoplait), iFLY Indoor Skydiving, Bayer, Galderma• Served as main client lead, successfully strengthening relationships, managing budgets and improving account realization • Led and developed PR & Social strategy for integrated teams of analysts, media experts, digital strategists, and designers for capstone clients across the W2O Group companies including (WCG, tWist, BrewLife)• Oversaw social channel management and strategy for major consumer companies, healthcare brands and startups • Developed ambassador / word-of-mouth-marketing plans for multiple consumer brands• Pulled and analyzed social listening data to make strategic recommendations for improved engagement and sales• Spearheaded unique content creation plans and redesigned social channels as well as mobile and digital applications• Managed budgets, revenue forecasts, billing and staffing for accounts• Promoted from Manager

Clients included: Nintendo, Nature's Path, Chevron, RIM, A&W Restaurants, Belkin• Participated in in-person client pitch meetings to develop and present PR & Marketing plans• Collaborated with advertising creative team to build and execute plans and create buzz, driving customers to purchase• Developed messaging and pitch angles to complement ad creative and drive media coverage• Utilized social media channels to increase brand awareness

Worked full-time for organization’s international headquarters, establishing new chapters across the US and CanadaLaunched New Chapters: University of Kentucky, Dartmouth, Georgia Tech, Alabama, Dayton, Denver, DePaul, Franklin & Marshall, Connecticut, Oklahoma• Presented proposals, (similar to new business presentations) to students and administrators, winning sought-after expansion opportunities• Led teams at the University of Kentucky, and University of Denver managing budget and more than 50 volunteer/jr. staff members • Targeted and attracted record number of collegians through social media marketing, exceeding recruitment goals by 100% • Created buzz for Alpha Phi’s arrival on campuses using news stories, Web sites, Facebook applications, Twitter accounts, blogs and other viral marketing tactics to create an undeniable presence for the organization within the campus communities• Developed media plan, emergency procedures, press materials and conducted spokesperson training for staff members • Planned banquets and conferences for multiple regions, managing guest lists, meals, venues and programs for more than 500 guests

Clients: Allrecipes.com, Yahoo!, Lifetime Networks, Hansen’s Natural Beverage, Symantec, Zannel.com, AND1 and more• Placements: Mashable.com, BoingBoing.com, U.S. News & World Report, Chicago Tribune, Forbes.com, Modern Marvels, KTLA Morning Show, Washington Post, SELF Magazine, PerezHilton.com, LAist.com, Hollywood Reporter, Variety, Sacramento Bee, San Francisco Chronicle, Miami Herald, Hollywood Reporter, USA Today and many more• Implemented effective PR & Social Media initiatives like the Allrecipes.com Monthly Trend Report, which earned a PR News Platinum Award • Obtained speaking engagements and drafted abstracts for clients at conferences including: Web 2.0 Expo, Sundance, NewMediaExpo, BlogHer• Promoted from Account Coordinator after 6 months, Promoted from Account Associate after 3 months

After graduation, selected as one of eight consultants to represent the organization and travel to the 150 university chapters across the United States and Canada. Partnered with key university officials to improve chapter scholarship, recruitment, marketing and finance plans. Delivered presentations and facilitated discussions with members at regional conferences with more than 400 attendees. Served as main consultant for start-up chapter at the University of Dayton in Ohio. Created marketing materials, advertised on campus, interviewed more than 100 candidates.