Stephanie O'Keefe Email & Phone Number

Cupertino, California, Us

•End to end product management and merchandising for the Accessories Portfolio including Apple Branded, Beats and Third Party products•Manages and launches NPI Accessories in 38 Online country stores across all platforms- web, mobile and Apple Store App•Develops detailed digital asset briefs and works collaboratively with creative and UX teams•Partners with Regional Product Merchants and Retail Visual Merchandising to deliver an omni-channel merchandising strategy•Maintains strong partnership with multiple cross-functional teams including Creative, Product Marketing, Content, Photo, Legal and Publishing teams to successfully launch products globally•Manages and curates ranking for all Accessories products on category pages and merchandising placements across the site•Proactively analyzes customer shopping data and reporting while executing merchandising updates to ensure a best-in-class online shopping experience •Partners with Demand Generation team including Paid Search, Internal Search, Affiliates and SEO to develop strategy to drive search optimization•Drives and supports the Accessories promotional strategy during key seasonal moments

Mountain View, Ca, Us

Global Category Merchandising Manager – TV & Audio, Home – Global eCommerce (store.google.com)• Successfully led 2015 Global Launch of: Chromecast, Chromecast Audio, Nest Cam, Nest Protect, Nest Thermostat and NVIDIA Shield• Manage and site merchandise all TV & Audio and Home product categories of the Google Store• Drive featured products and promotions for focal store pages and emails, tailored for each country-specific site• Partner with key cross-functional teams on a daily basis including Product, Sales, Store Operations, Analytics, Creative and Legal• Analyze sales metrics to optimize the online shopping experience to increase traffic, conversion and demand

San Francisco, California, Us

Merchandiser – Toddler – US eCommerce• Delivered 2 consecutive years of positive comps: 2013 Sales Volume of $44.4M (+10% increase); 2014 Sales Volume of $52.0M; (+17% increase)• Launched exclusive assortment with DVF, Kate Spade, Keith Haring and Peanuts by Schulz• Initiated Online Exclusive Product strategies adding $3M in incremental revenue• Maintained complete synergy with Marketing from conception to implementation of promotional strategies and product initiatives• Directed site merchandising changes based on current sales trends and competitive landscape• Partnered with cross-functional teams- creative, marketing, planning and web production• Collaborated with Marketing and Editorial pre-season on photo shoots, homepages and email

Denver, Colorado, Us

Senior Merchandiser – Outdoor/Youth – US & Canada eCommerce• Launched US eCommerce (2008) ,Canada eCommerce (2010)• Increased Outdoor division by +36% in 2010; +35% in 2011• Grew Youth division by +63% in 2010; +59% in 2011• Achieved US/Canada Sales Volume of $41.7M in 2011 which resulted in +35% comp and 56% of total eCommerce business; Youth division Sales Volumeof $7.3M in 2011; +59% comp and 10% of total eCommerce business• Drove incremental Sales Volume through Online Exclusive strategies including Extended Sizing for Men and Women• Conceptualized and developed Online Only Pink Ribbon Collection (partnership with the Susan G. Komen Foundation)• Worked cross- functionally with Brand/Interactive Marketing and multiple 3rd Party agencies

New York, Ny, Us

Buyer – Knit Tops/Graphics – dELiA*s Direct• Delivered year on year positive comp 2004 - 2007.• 2007 Sales Volume of $20.2M; 36% of dELiA*s Direct total business• Managed Vendor Base of over 50 Domestic and International Suppliers• Interacted closely with multi-channel merchant team in building and styling for online content and printed edition catalog• Worked with Publishing, Creative, Art Department in drafting copy information, proofreading and approving spread layouts