Stephanie O'Keefe

Stephanie O'Keefe Email and Phone Number

Digital Experience & Merchandising at Apple @ Apple
Stephanie O'Keefe's Location
San Francisco Bay Area, United States, United States
Stephanie O'Keefe's Contact Details

Stephanie O'Keefe personal email

Stephanie O'Keefe phone numbers

About Stephanie O'Keefe

Extensive experience in global merchandising for multi-channel corporations with special expertise in the eCommerce market. Highly-motivated and customer obsessed merchant with proven ability to launch and build successful categories. Passion for driving business improvements through innovation and cross-functional team collaboration.

Stephanie O'Keefe's Current Company Details
Apple

Apple

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Digital Experience & Merchandising at Apple
Stephanie O'Keefe Work Experience Details
  • Apple
    Global Digital Merchandising Manager, Accessories
    Apple Aug 2016 - Present
    Cupertino, California, Us
    •End to end product management and merchandising for the Accessories Portfolio including Apple Branded, Beats and Third Party products•Manages and launches NPI Accessories in 38 Online country stores across all platforms- web, mobile and Apple Store App•Develops detailed digital asset briefs and works collaboratively with creative and UX teams•Partners with Regional Product Merchants and Retail Visual Merchandising to deliver an omni-channel merchandising strategy•Maintains strong partnership with multiple cross-functional teams including Creative, Product Marketing, Content, Photo, Legal and Publishing teams to successfully launch products globally•Manages and curates ranking for all Accessories products on category pages and merchandising placements across the site•Proactively analyzes customer shopping data and reporting while executing merchandising updates to ensure a best-in-class online shopping experience •Partners with Demand Generation team including Paid Search, Internal Search, Affiliates and SEO to develop strategy to drive search optimization•Drives and supports the Accessories promotional strategy during key seasonal moments
  • Google
    Global Category Merchandising Manager
    Google Mar 2015 - Mar 2016
    Mountain View, Ca, Us
    Global Category Merchandising Manager – TV & Audio, Home – Global eCommerce (store.google.com)• Successfully led 2015 Global Launch of: Chromecast, Chromecast Audio, Nest Cam, Nest Protect, Nest Thermostat and NVIDIA Shield• Manage and site merchandise all TV & Audio and Home product categories of the Google Store• Drive featured products and promotions for focal store pages and emails, tailored for each country-specific site• Partner with key cross-functional teams on a daily basis including Product, Sales, Store Operations, Analytics, Creative and Legal• Analyze sales metrics to optimize the online shopping experience to increase traffic, conversion and demand
  • Gap Inc. Direct
    Ecommerce Merchandiser
    Gap Inc. Direct May 2012 - Mar 2015
    San Francisco, California, Us
    Merchandiser – Toddler – US eCommerce• Delivered 2 consecutive years of positive comps: 2013 Sales Volume of $44.4M (+10% increase); 2014 Sales Volume of $52.0M; (+17% increase)• Launched exclusive assortment with DVF, Kate Spade, Keith Haring and Peanuts by Schulz• Initiated Online Exclusive Product strategies adding $3M in incremental revenue• Maintained complete synergy with Marketing from conception to implementation of promotional strategies and product initiatives• Directed site merchandising changes based on current sales trends and competitive landscape• Partnered with cross-functional teams- creative, marketing, planning and web production• Collaborated with Marketing and Editorial pre-season on photo shoots, homepages and email
  • The North Face
    Ecommerce Senior Merchandiser
    The North Face May 2008 - May 2012
    Denver, Colorado, Us
    Senior Merchandiser – Outdoor/Youth – US & Canada eCommerce• Launched US eCommerce (2008) ,Canada eCommerce (2010)• Increased Outdoor division by +36% in 2010; +35% in 2011• Grew Youth division by +63% in 2010; +59% in 2011• Achieved US/Canada Sales Volume of $41.7M in 2011 which resulted in +35% comp and 56% of total eCommerce business; Youth division Sales Volumeof $7.3M in 2011; +59% comp and 10% of total eCommerce business• Drove incremental Sales Volume through Online Exclusive strategies including Extended Sizing for Men and Women• Conceptualized and developed Online Only Pink Ribbon Collection (partnership with the Susan G. Komen Foundation)• Worked cross- functionally with Brand/Interactive Marketing and multiple 3rd Party agencies
  • Delia'S Inc.
    Ecommerce Buyer
    Delia'S Inc. Nov 2003 - Apr 2008
    New York, Ny, Us
    Buyer – Knit Tops/Graphics – dELiA*s Direct• Delivered year on year positive comp 2004 - 2007.• 2007 Sales Volume of $20.2M; 36% of dELiA*s Direct total business• Managed Vendor Base of over 50 Domestic and International Suppliers• Interacted closely with multi-channel merchant team in building and styling for online content and printed edition catalog• Worked with Publishing, Creative, Art Department in drafting copy information, proofreading and approving spread layouts

Stephanie O'Keefe Skills

Merchandising Trend Analysis Fashion Apparel Visual Merchandising E Commerce Retail Management Inventory Management Sales Styling Marketing Strategy Project Management Social Media Customer Service

Stephanie O'Keefe Education Details

  • Fidm
    Fidm
    Fashion Merchandising & Marketing

Frequently Asked Questions about Stephanie O'Keefe

What company does Stephanie O'Keefe work for?

Stephanie O'Keefe works for Apple

What is Stephanie O'Keefe's role at the current company?

Stephanie O'Keefe's current role is Digital Experience & Merchandising at Apple.

What is Stephanie O'Keefe's email address?

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What is Stephanie O'Keefe's direct phone number?

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What schools did Stephanie O'Keefe attend?

Stephanie O'Keefe attended Fidm.

What skills is Stephanie O'Keefe known for?

Stephanie O'Keefe has skills like Merchandising, Trend Analysis, Fashion, Apparel, Visual Merchandising, E Commerce, Retail, Management, Inventory Management, Sales, Styling, Marketing Strategy.

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