Stephanie O'Keefe Email & Phone Number

Cupertino, California, US

• End to end product management and merchandising for the Accessories Portfolio including Apple Branded, Beats and Third Party products
• Manages and launches NPI Accessories in 38 Online country stores across all platforms- web, mobile and Apple Store App
• Develops detailed digital asset briefs and works collaboratively with creative and UX teams
• Partners with Regional Product Merchants and Retail Visual Merchandising to deliver an omni-channel merchandising strategy
• Maintains strong partnership with multiple cross-functional teams including Creative, Product Marketing, Content, Photo, Legal and Publishing teams to successfully launch products globally
• Manages and curates ranking for all Accessories products on category pages and merchandising placements across the site

Mountain View, CA, US

• Global Category Merchandising Manager – TV & Audio, Home – Global eCommerce (store.google.com)
• Successfully led 2015 Global Launch of: Chromecast, Chromecast Audio, Nest Cam, Nest Protect, Nest Thermostat and NVIDIA Shield
• Manage and site merchandise all TV & Audio and Home product categories of the Google Store
• Drive featured products and promotions for focal store pages and emails, tailored for each country-specific site
• Partner with key cross-functional teams on a daily basis including Product, Sales, Store Operations, Analytics, Creative and Legal
• Analyze sales metrics to optimize the online shopping experience to increase traffic, conversion and demand

San Francisco, California, US

• Merchandiser – Toddler – US eCommerce
• Delivered 2 consecutive years of positive comps: 2013 Sales Volume of $44.4M (+10% increase); 2014 Sales Volume of $52.0M; (+17% increase)
• Launched exclusive assortment with DVF, Kate Spade, Keith Haring and Peanuts by Schulz
• Initiated Online Exclusive Product strategies adding $3M in incremental revenue
• Maintained complete synergy with Marketing from conception to implementation of promotional strategies and product initiatives
• Directed site merchandising changes based on current sales trends and competitive landscape

Denver, Colorado, US

• Senior Merchandiser – Outdoor/Youth – US & Canada eCommerce
• Launched US eCommerce (2008),Canada eCommerce (2010)
• Increased Outdoor division by +36% in 2010; +35% in 2011
• Grew Youth division by +63% in 2010; +59% in 2011
• Achieved US/Canada Sales Volume of $41.7M in 2011 which resulted in +35% comp and 56% of total eCommerce business; Youth division Sales Volumeof $7.3M in 2011; +59% comp and 10% of total eCommerce business
• Drove incremental Sales Volume through Online Exclusive strategies including Extended Sizing for Men and Women

New York, NY, US

• Buyer – Knit Tops/Graphics – dELiA*s Direct
• Delivered year on year positive comp 2004 - 2007.
• 2007 Sales Volume of $20.2M; 36% of dELiA*s Direct total business
• Managed Vendor Base of over 50 Domestic and International Suppliers
• Interacted closely with multi-channel merchant team in building and styling for online content and printed edition catalog
• Worked with Publishing, Creative, Art Department in drafting copy information, proofreading and approving spread layouts