𝗡𝗲𝗲𝘃𝗮 (acquired by Snowflake) is a Series B consumer tech company on a mission to reinvent search by building the first ad-free, private search engine. • Launch new Neeva.com website as a core part of the GTM strategy • Launch pricing, NPS, and customer feedback surveys • Build Neeva’s first scalable paid channel, including account structure, bid strategy, and copy experiments 𝗣𝗮𝗿𝘀𝗹𝗲𝘆 𝗛𝗲𝗮𝗹𝘁𝗵 is a Series C consumer health tech company on a mission to transform the health of everyone through proactive, preventative, holistic medicine. • Develop & launch pricing strategy and experiments • Help hire, interview, and on-board a full-time VP of Growth • Launch new visitor landing page experiments, such as personalized quiz flow • Launch SMS as a new acquisition channel𝗰𝗵𝗮𝗿𝗶𝘁𝘆: 𝘄𝗮𝘁𝗲𝗿 is a non-profit on a mission to end the global water crisis. • Launched first program to reduce churn through events/storytelling • Launched first scalable, non-paid channel (donor subscriptions from this channel grew 400+% YoY) • Sourced and selected a new omnichannel CRM system • Help hire, interview, and on-board a full-time Head of Marketing 𝗟𝗶𝘁𝗲𝗿𝗮𝘁𝗶 is a Series B consumer subscription company on a mission to promote lifelong learning through the thoughtful curation of books. • Develop acquisition strategy for B2B product line • Develop new creative strategy for Kids subscriptions product line • Develop and launch paid channel experiments for book club subscription product line𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆𝗬𝗼𝘂𝗿𝘀 is a seed-stage consumer skincare startup on a mission to make self-care simple and sustainable, starting with personalized skincare. • Review/refine Black Friday/Holiday GTM strategy & priorities • Product landing page, personalized skincare quiz flow, and checkout flow improvements

Build and lead the performance marketing and retention teams (11 people) that directly helped Glossier raise their series D and $1.2B valuation.KPIs: new customers, repeat customers, revenue, AOV, and CACThe team is responsible for the full-funnel (brand to direct response) digital & offline acquisition and retention / lifecycle marketing channels in the US and internationally. This includes being responsible for our always-on evergreen product campaigns, brand campaigns, new product launches, new market / international launches, and supporting our retail locations (both permanent and temporary). We are also responsible for building financial forecasts based on different budget scenarios and partnering with finance on the P&L, optimizing Glossier’s media mix based on insights from experiments (geo, channel, stage of marketing funnel), partnering with the data team to build an attribution model that is aligned with our business model, partnering with our product/eng teams on landing page optimization/conversion rate optimization, partnering with our creative/brand teams to build new content streams, and scaling the levers that drive meaningful business impact (customer LTV, repeat rates, product mix, etc).Channel responsibilities: paid social, affiliates, paid search / shopping, SEO, display, video / OTT / TV, direct mail, podcasts / radio, physical samples, promotions, email (marketing and transactional), web push, influencer marketing, referrals, and partnerships.

Led Etsy's global Acquisition, Retention, and Database Marketing teams (22 person team across 3 countries - US, UK, FR) from pre to post-IPO. Responsible for Etsy's performance marketing initiatives in its 6 core countries (US, UK, AU, DE, FR, and CA). Promoted 2x in 3 years with a continuous expansion of responsibilities. KPIs: visits, GMV, ROAS, ROI, and CPI for app installsTeam: • Acquisition Marketing Team: SEO, SEM, PLA, paid social/display (from brand awareness to direct response (prospecting / retargeting)), and affiliates. • Retention Marketing Team: email, push notifications. • Database Marketing Team: audience segmentation

Oversaw the NYC office's business operations and projects. Managed a team of 4 analysts / consultantsSenior SEO / Paid Search consultant and project lead for a variety of agency clients from Fortune 500 companies to VC-backed startups, including Etsy, Gucci, Bonobos, Citrix/GoToMeeting, Fleetmatics - Verizon, Hipmunk, Bloomingdale's/Macy's, Zipcar, and FreshBooks.

Teach 6th/7th grade science and health in a high-need public school in the South Bronx