Led field marketing efforts in ASEAN, focusing on event management, customer advocacy, and sales enablement. One key achievement was executing the first MongoDB APAC Innovation Awards, a milestone that increased MongoDB’s brand presence across the region.

Marketing lead for Southeast Asia, South Asia and Australia. Work closely with cross-functional team to plan and oversee a broad range of activities, including in-person and virtual events, account based marketing, email campaigns, executive engagements and more.

Oversee the marketing for Southeast Asia and Southasia region.Drive and execute regional seminars, account based workshops, industry conferences and executive engagements in the process manufacturing space.Spearheaded the first virtual executive dialogue event for Southeast Asia customers in 2020, opening up new channel of communications for AspenTech executives and c-level customers during the pandemic. We achieved a 65% attendance rate, 20% above industry benchmark—giving the Southeast Asia team an opportunity to execute a bigger event subsequent fiscal year.

Freelance account manager at MRM//McCann to manage on-going campaigns and projects with Cisco System and Microsoft. The role included a two month secondment to Microsoft Singapore to manage stakeholders on the launch of their SMB webpages, across 10 markets in APJ, including, Singapore, Korea, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Bangladesh, Sri Lanka and Myanmar.

Key account: HPIWorking with the different business functions in HPI to drive their marketing for the printing business in B2B and B2C markets. Develop and execute campaigns that helps generate new leads and opportunities, campaigns include:B2BStrategize and develop a marketing content toolkit with the objective to create awareness for HPI printing business and generate new leads. The toolkit includes both inbound and outbound content designed to help HPI engage with audience with targeted message that resonates. We created a centralized location where HPI can easily access items such as Brand Overview, Content Inventory, SEO checklist, Editorial Calendar, Telescript and more.B2CPlan and execute paid, owned and earned media in a multi regional ad campaign on google display network and social platforms. Display ads are adapted to multiple language, with visuals and messaging tailored to audience based on identified persona to ensure it's finely targetedKey account: IntelWork on a bi-weekly Intel newsletter that keeps customers and subscribers informed on the latest developments in technology, along with a content strategies we collate and proposed regional articles featuring topics such as AIoT, Industrial 4.0, Machine Learning, Blockchain and more. In addition, we also create various social post to drive content subscription.

Key Account: Cisco SystemsWorked with different business units and stakeholders in Cisco to launch marketing campaigns in APAC. The BUs include Networking, Data Center, Collaboration, Security, Service Provider and SMB. Supporting our key stakeholders in defining their project scope, to develop effective and engaging digital marketing campaign strategy to drive awareness and lead generation for their business.▸ Executed more than 6 Cisco global marketing campaigns for APAC region, including development of new messaging and creatives for regional markets.▸ Collaborated with in-house media team to improve Cisco GSP brand awareness through paid, owned and earned media campaign

Assist account director and account manager in business support and management. Manage day-to-day projects for clients across various industries, and supporting the growth and maintenance of accounts. Delivering highly proactive and responsive account management service and building close, long-term relationships with clients. Key accounts include Microsoft APAC Citizenship, Microsoft SG SMB, Microsoft Emerging Markets Advertising, SES APAC, Oracle ASEAN and SG, IBM and TUV SUD.▸ Led and managed 5 account budget totaling $800K▸ Successfully launched the Microsoft Asia Pacific #WeSpokeCode campaign targeted at students to drive adoption for coding as a second language. Generated more than 200 leads in the first week of launch▸ Support account director in pitching for new business that resulted in a 20% growth in annual revenue