Stephanie Roch Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Greater Boston

usability testing, survey, interviews, moderated sessions- Usability testing and collaboration with product designers- Exploratory research with users and stakeholders to discover unmet needs

Greater Boston

After a short period of contract work, I began full time with a role split across Client Service and Product Development. On Client Service, I worked with clients to design and execute consumer research studies and deliver rich data-informed insights. On Product, I worked internally with the Science, Product, and Development teams to help build a.

Boston, MA

Nielsen Consumer Neuroscience enables clients to build stronger connections with their consumers by measuring non-conscious engagement with their advertising, branding, and packaging. I worked with clients across industries including CPG, retail, auto, and finance, to optimize consumers' emotional and long-term memory connections to their brand.- Managed a.

Boston, MA

- I led the relationship between Nielsen's Innovation Practice and the clients' Consumer Research teams, influencing their global product innovation strategy. - I managed teams, proposals and projects with the objective of delivering actionable consumer insights and sales forecasts to evaluate whether products are fit for launch.- Experience with both.

Boston, MA

Consulted high profile consumer packaged goods companies throughout their innovation development process using in-depth research and analysis. Consulting touched on areas such as brand and product positioning, pricing strategy, marketing execution, growing the brand/category, and launch management.Analysis identified strengths and opportunities of new.