usability testing, survey, interviews, moderated sessions- Usability testing and collaboration with product designers- Exploratory research with users and stakeholders to discover unmet needs

After a short period of contract work, I began full time with a role split across Client Service and Product Development. On Client Service, I worked with clients to design and execute consumer research studies and deliver rich data-informed insights. On Product, I worked internally with the Science, Product, and Development teams to help build a customer-centric software product. I was a unique bridge between users and developers, bringing user needs into focus and balancing this with… Show more After a short period of contract work, I began full time with a role split across Client Service and Product Development. On Client Service, I worked with clients to design and execute consumer research studies and deliver rich data-informed insights. On Product, I worked internally with the Science, Product, and Development teams to help build a customer-centric software product. I was a unique bridge between users and developers, bringing user needs into focus and balancing this with business needs to build a roadmap. Key accomplishments include: - launched the new company website - I managed the design, development, and implementation, working closely with a visual designer, design agency, company stakeholders, and developers. - developed insights products - turned research methodologies into standardized solutions that can be more effectively explained and sold and more efficiently executed.I have transitioned back to a contract-based consulting role with CloudArmy. Show less

Nielsen Consumer Neuroscience enables clients to build stronger connections with their consumers by measuring non-conscious engagement with their advertising, branding, and packaging. I worked with clients across industries including CPG, retail, auto, and finance, to optimize consumers' emotional and long-term memory connections to their brand.- Managed a portfolio of large and small clients including several Fortune 500 clients. Managed strategic account planning, prepared short-term… Show more Nielsen Consumer Neuroscience enables clients to build stronger connections with their consumers by measuring non-conscious engagement with their advertising, branding, and packaging. I worked with clients across industries including CPG, retail, auto, and finance, to optimize consumers' emotional and long-term memory connections to their brand.- Managed a portfolio of large and small clients including several Fortune 500 clients. Managed strategic account planning, prepared short-term and long-term revenue targets, and secured revenue opportunities through consultative selling.- End-to-end project management including prioritizing client research needs, designing research, managing timelines, overseeing fieldwork, generating and presenting insights.- Analyzed consumer data to develop detailed reports with consultative insights and actionable recommendations to enable clients to make data-driven strategic decisions and optimizations. Show less

- I led the relationship between Nielsen's Innovation Practice and the clients' Consumer Research teams, influencing their global product innovation strategy. - I managed teams, proposals and projects with the objective of delivering actionable consumer insights and sales forecasts to evaluate whether products are fit for launch.- Experience with both small and multimillion dollar consumer goods companies, working on projects across categories and with teams around the globe.

Consulted high profile consumer packaged goods companies throughout their innovation development process using in-depth research and analysis. Consulting touched on areas such as brand and product positioning, pricing strategy, marketing execution, growing the brand/category, and launch management.Analysis identified strengths and opportunities of new product ideas. I owned projects from start to finish, managing tight timelines and client relationships throughout. My responsibilities… Show more Consulted high profile consumer packaged goods companies throughout their innovation development process using in-depth research and analysis. Consulting touched on areas such as brand and product positioning, pricing strategy, marketing execution, growing the brand/category, and launch management.Analysis identified strengths and opportunities of new product ideas. I owned projects from start to finish, managing tight timelines and client relationships throughout. My responsibilities included: understanding the client’s strategic goals and research needs to create project proposals; working with internal counterparts to design and execute surveys; in-depth analysis of our data; writing detailed reports to visualize the data and identify key strengths and opportunities of each initiative; presenting findings and recommendations to the client.Strong experience in quantifying sales potential with Nielsen’s proprietary sales forecasting process. I worked with the client (and sometimes their media agencies) to understand how a new product launch would be supported in-market. Expected support is modeled and analyzed to generate sales estimates for the new product and its impact on the franchise. Layering in category knowledge, I provided insights and recommendations to improve the chances of success and grow the business further. I managed one direct report on all career aspects, including coaching throughout projects, reviewing analytic work, developing their analytic skills, and overseeing career development. I also enjoyed planning office-wide service and social events! Show less