Stephanie Rodriguez Email & Phone Number

• Established and manage a vacation rental company in the high desert of New Mexico, upholding a 5-star rating, and offering an ideal retreat for outdoor enthusiasts• Collaborating with land use experts and consultants to design an astro-tourism glamping experience, focused on making the great outdoors accessible to everyone, irrespective of physical limitations or prior experience

Seattle, Washington, Us

• Established the Video Measurement team. Identified market opportunities, outlined product vision, and set the strategy, leading to a deeper understanding of video engagement's influence on business outcomes• Designed a Market Segmentation Model to define target markets, assess opportunity size, and evaluate adoption strategies, establishing a framework that became the standard across Facebook's business units• Developed the Video Plays metric, encompassing calculation methodology, infrastructure modifications, and market positioning. The approach subsequently became the benchmark for all Metrics Reviews • Guided the design of the new user experience for Advanced Measurement. Led client research, developed user personas, and launched the self-service model and support structure • Represented Facebook and Instagram in various advertising industry bodies, and conducted joint quantitative, eye-tracking, and neuroscience research to influence industry standards and initiatives• Performed engineering and business audits, evaluated technical and financial risk/reward trade-offs, quantified market perception w/Finance, and provided product recommendations to executives

• Selected for the Future Leaders of Facebook program, based on leadership, execution, and innovative thinking• Converted client requirements into architectural solutions by researching client needs and infrastructure, designing and implementing solutions, and validating end-to-end integrations across Audience Network, LiveRail, and Instant Articles, for video and mobile.

Mountain View, Ca, Us

• Designed and implemented full stack DoubleClick and AdExchange integrations for Tier 1 clients, including SKY, The Telegraph, & CBS • Identified and implemented optimizations to improve account performance and increase revenue by 48%• Led the global initiative for developing and launching an internal beta management tool. Coordinated engineering requirements, defined exit criteria, and drove regional adoption• Liaison between sales & engineering on beta rollouts, commercialization efforts, and user escalations

Mountain View, Ca, Us

Responsible for global strategy, technical consulting, migrations, product backlog, user stories, commercialization, and technical support for Google Owned & Operated, across DoubleClick and AdExchange. Portfolio included YouTube, Gmail, Orkut, ZAGAT, Google Fiber, and Google Finance. • Led the Google Display migration to the Google stack, accounting for $1B in revenue and 25% of volume. Built the platform system mapping, contributed to 30+ PRDs, and managed E2E cross-platform product readiness. Hosted 2 global war rooms w/ 80% pass rate. Provided > 20h of global training• Owned the YouTube product backlog for feature requests, bugs, and YouTube / DoubleClick ad serving initiatives. Lead cross-functional hotlists, sprint planning, feature testing, training, and adoption• Rotation in Sydney and Tokyo to build an APAC specific YouTube strategy and up level local product knowledge

Austin, Texas, Us

• Managed the CBS Full Episode Video Player. Helped grow revenue by 816% between Q4 ‘08 and Q4 ‘09• Championed the Turner and Turner Sports Interactive properties, helping to turn Unicast into their preferred vendor while growing account revenue by 360% between Q4 ‘08 and Q4 ‘09 • Managed, executed, and delivered post-campaign metrics on premium rich media campaigns • Set timelines and deliverables with internal and external creative teams to maintain campaign schedules

Us

• Composed creative briefs and held kick off meetings for the design and interactive teams to discuss client brand strategy and define deliverables• Worked with the client and internal dev and creative teams to design, rebrand, and build out client websites, e-mail campaigns, direct mail campaigns, and corporate collateral• Created competitor reports and research documents used to develop annual marketing plans• Maintained an in-depth knowledge of clients' brand standards to maintain brand accuracy• Excelled in QA throughout the creative development process