Stephanie Yang Email & Phone Number

Atlanta, Ga, Us

Remote

Managed CRM campaign operations and lifecycle automation from end-to-end.Provided technical expertise to stakeholders regarding the CRM (SFMC/Acoustic) system's features and capabilities.Met with stakeholders to provide channel-level strategic oversight.Align on and hand off campaign briefs via Confluence and align on: A/B testing plan, warming schedules, list segmentations, etc.Act as a champion for email best practices including WCAG requirements, CAN-SPAM regulations, deliverability, etc.Utilized Journey Builder & Automation Studio to program multi-touch automated journeys, accounting for entry/exit criteria, decisions, delays, triggers, etc.Optimized user journeys based on user engagement and performance data, making adjustments as needed and analyzing metrics regularly.Coded dynamic HTML/CSS templates in SFMC and Acoustic Campaign leveraging AMPScript as well as all of the platform's capabilities.Test/QA templates for mobile-responsiveness and accessibility accounting for dark mode, Litmus renderings, and SPAM checks.Utilized Jira to maintain a fast-paced, agile environment where campaign deliverables and timelines are met.Served as a resource for email performance reporting, providing weekly and monthly metrics as needed.

Remote

Manage emails deployed out of Acoustic Campaign, SFMC, and Adobe Campaign on behalf of big pharma clients including AbbVie and its brands.Collaborate with stakeholders to set data-driven outcomes and draft copy/creative campaign briefs.Automate campaigns and journeys using Journey Builder and Automation Studio and troubleshoot issues as a solutions architect.Provide weekly, MoM, and YoY data analysis decks along with key takeaways for performance.Develop emails in HTML, CSS, and AmpScript for dynamic templates.Resolve template defects and work with QA to achieve green lights for email deployment.End-to-end testing of templates to ensure variables and values pass through accurately.Work with teams to ensure email best practices are in place, WCAG accessibility requirements are met, and email adheres to CAN-SPAM regulations.Act as the marketing technology expert.

Remote

- Lead email and CRM marketing strategy on accounts acting as the client-facing lead.- Provide platform expertise which translates high-level campaign goals to actionable flows and automations, while accounting for technical requirements and considering all platform capabilities (SFMC, IBM Acoustic, Klaviyo, Bronto, Mailchimp, etc.).- Provide data-driven strategic oversight on all elements of campaign content and execution, ensuring copywriters, designers, and specialists are creatively, strategically, and technically aligned.- Program complex journeys and dynamic HTML templates, and train specialists to do the same when necessary.- Develop emails in HTML, CSS, and AmpScript for dynamic templates.- Act as a final QA and approver of emails before they 1) go to the client and 2) deploy.- Gather and present monthly and quarterly data decks based on channel revenue and performance against client goals.

Remote

• Design digital campaign flows that account for seamless user experiences, data integrations and multi-channel interactions • Strategize to grow lead generation and enrollments for DSNP plans through digital communication channels • Develop solutions for automating campaign development and operations within SFMC• Develop new relevant email campaigns and strategies to reach prospects and drive conversion of leads• Provide strategic content and email consultation to internal departments on best practices in order to improve deliverability, sender score, and reputation within SFMC• Upload and QA data sets within SFMC and run queries to target audiences within a 95% or more degree of accuracy• Work within SFMC ExactTarget to ensure email campaigns and automations deploy on time and accurately• Develop emails in HTML, CSS, and AmpScript for dynamic templates within SFMC; QA against test audiences for accuracy• Provide campaign reports from SFMC and Google Analytics on performance metrics and conversion rates

Novato, Ca (Remote)

- Create and manage the seasonal email calendar, factoring in ramp-up scheduling, call center volumes, and sales targets.- Schedule (by building lifecycle automated campaign programs), deploy, and monitor several unique, high-volume email campaigns per week via IBM Acoustic and SFMC Exact Target.- Develop emails in HTML, CSS, and AmpScript for dynamic templates within SFMC.- Project manage the efforts to sync/integrate our CRM (Microsoft Dynamics) with our new ESPs (IBM Acoustic and SFMC ExactTarget) by working with Marketing, IT, and consultants, and suggest data solutions while providing regular status updates on hurdles and milestones.- Program automated campaign drip and nurture lifecycles from lead generation to conversion within SFMC and IBM- Perform advanced Excel functions (vlookups, pivot tables, etc.) to QA massive email data and lists from our database of ~3 million subscribers within SFMC and IBM- Segment massive email lists via query functions to meet complex campaign business rules and to target specific customers within SFMC and IBM- Perform A/B testing and quality checks of email templates for grammatical errors, spam triggers, broken links and variables, etc.- Work with IT staff to mitigate with ISP’s on retrieving feedback on low-performing emails, and to identify issues and solutions to server-side signatures.- Perform regular DMARC, DKIM, and SPF checks to ensure passing scores.- Regular list hygiene including submission of subscriber lists for validation and ensuring quality CAN-SPAM compliance.- Provide high lever performance reports for active campaigns reflecting open rates, click rates, and opt-outs from IBM and SFMC

Greater San Diego Area

Developed email campaign strategies and lifecycle campaign flows for companies including:- Cobalt Robotics- Center for Creative Leadership - Dr Tracey Wilen (Stanford thought leader)- and moreStrategized how to optimize the email channel to grow leads and conversions for clients.Develop emails in HTML, CSS, and AmpScript for dynamic templates.

Nyc, Ny (Remote)

- Represent the luxury brand in written voice and creative style.- Created (write, design, edit) seasonal product manuals via InDesign and sales decks via PowerPoint to be presented to national Lord & Taylor buyers as a presentation of the new seasonal products.- Created (wrote, edited and designed) educational sell sheets via InDesign for new product features including Fango Purificante, New Cura Forte, Fango Active, Lumenist, and Eclissare.- Create (write, edit and design) and send e-vites and e-newsletters in order to promote nation-wide staff training events via email marketing.- Create (write, edit and design) freelancer staff handbook for departmental use.- Created Adobe fillable forms for the electronic submission of freelancer time sheets. - Update and distribute all seasonal training materials as changes are made to ensure all staff are aware of new promotions, product updates, and events.- Design print marketing collateral to support the promotion of events and campaigns.- Research the most affordable, high-quality vendors that can turn around projects within tight deadlines and coordinate the printing and distribution of all promotional materials.- Provide weekly sales reports of staff and marketing ROI and goals met YTD for all locations nationwide.

Wrote a series of grammar workbooks (Building Words: Using Roots, Prefixes, and Suffixes) now available in Barnes & Nobles stores and on Amazon.

Nyack, Ny

- Provided excellent administrative assistance from emails and calls to budget keeping and preparing minutes, etc. - Ordered, stocked, organized, and kept an inventory of print marketing materials from catalogs to flyers and brochures. - Generated enrollment reports which reflected student enrollment data for marketing purposes. - Wrote and edited web and print marketing content for website, program brochures, and flyers.- Processed and logged student enrollment paperwork in the electronic database.- Coordinated the printing and mailing of thousands of print marketing materials per week.

Certificate, Educational/Instructional Media Design

Bachelor Of Applied Science - Basc, Education