Stephanie Swanson Email & Phone Number

Chapel Hill, NC, US

Deerfield, Illinois, US

• In this role, I established a strategic Marketing and Communications function for Advanced Clinical, focusing on providing a better clinical experience for mid-market pharma and biopharma clients. Developed.
• Managed high-performing global marketing team, partnerships, agencies, vendors, and internal relationships with senior leaders with focus on growth
• Developed measurable marketing plans for CRO Solutions and Staffing/Recruitment services aligned with business goals
• Rolled out metrics and ROI dashboards that are compiled monthly, quarterly and yearly to track brand KPIs and overall growth
• Oversaw corporate communications, including awards, media relations and thought leadership
• Contributed to the company's strategic direction as part of the Leadership Team

Durham, North Carolina, US

• Led the development and implementation of R&D solutions marketing plans and campaigns using a multi-channel approach to drive preference and awareness of key offerings with focus on:
• Therapeutics expertise (key areas: Oncology, Rare Disease, CNS, NASH, Infectious Disease & Vaccines and more)
• Core clinical services (key areas: Pharmacovigilance and Patient Safety, Regulatory, Data Management, Biostatistics, Medical Writing and more).
• Marketing mix utilized: traditional/digital marketing, social media, outreach, event management, webinars, collateral development, thought leadership development -- and more.
• Managed 3 direct reports and reported to Head of R&DS Marketing.
• Success of campaigns always measured against benchmark KPIs to determine optimal marketing mix and investment.

Durham, North Carolina, US

• Developed customer-centric strategic marketing plans using a multi-channel approach to drive awareness of core clinical offerings
• Led marketing plans for Data Science Strategy, Regulatory, and priority therapeutic areas in R&D Solutions
• Managed budgets, increasing from $150K to $500K as Therapeutics lead in 2017
• Collaborated across Marketing and Communications for synergies and efficiencies
• Developed project plans and customer value propositions for various Functional Service Provider businesses
• Led multi-channel campaigns, including tradeshows, webinars, marketing automation, social media, and advertising

Durham, North Carolina, US

• Fostered a proud and engaged workforce aligned with corporate strategy
• Promoted therapeutic expertise through various external channels (press releases, interviews, podcasts, videos, website, speaking engagements, articles)
• Demonstrated global workforce thought leadership through internal communication channels (news stories, newsletters, executive presentations)

Research Triangle Park, NC, US

• Created and led marketing & communications department from the ground up
• Developed multi-channel marketing campaigns to promote benchmarking reports and research services to life sciences industry, driving awareness and preference
• Implemented B2B outreach plans focusing on content marketing, thought leadership, and brand loyalty
• Managed three direct reports
• Built relationships with 25+ Life Science media contacts
• Managed corporate social media accounts, resulting in increased website traffic

• Established marketing and PR presence for a non-profit, improving lives affected by epilepsy and developmental disabilities
• Created marketing plan for events, patient programs, and fundraisers, including a successful golf tournament with over 200 participants and sponsors
• Secured funding through grant writing for patients and residential programs
• Generated record-breaking community awareness, donations, and sponsorships for two annual fundraising events by collaborating with volunteers, architects, builders, staff, vendors, and advertisement agencies
• Acted as key spokesperson for agency events during local media interviews
• Wrote press releases, advertisements, and video scripts for public service announcements and radio/television spots

Boston, Massachusetts, US

• Developed K-6 educational materials, aligning with state education standards, guidelines, and benchmarks
• Collaborated with editorial team, graphic designers, and illustrators through all stages of production
• Attended market research focus groups and contributed to textbook prototype redesign based on feedback
• Submitted original manuscripts and story ideas for inclusion in nationally published textbooks and educational supplements

Master'S Degree, Corporate Communication & Technology

Bachelor'S Degree, Communication And Media Studies

Semester Abroad, Mass Communication/Media Studies

High School Diploma