In this role, I established a strategic Marketing and Communications function for Advanced Clinical, focusing on providing a better clinical experience for mid-market pharma and biopharma clients. Developed global/regional marketing and communications plans with focus on building brand awareness, managed an operational budget and led the scaling of the team with specialized FTEs.Key Responsibilities:• Managed high-performing global marketing team, partnerships, agencies, vendors, and internal relationships with senior leaders with focus on growth• Developed measurable marketing plans for CRO Solutions and Staffing/Recruitment services aligned with business goals• Rolled out metrics and ROI dashboards that are compiled monthly, quarterly and yearly to track brand KPIs and overall growth • Oversaw corporate communications, including awards, media relations and thought leadership• Contributed to the company's strategic direction as part of the Leadership Team• Organized 50+ global events annually• Led 2021-2022 brand refresh and employee training, including market messaging, website, content marketing, booth redesign, launch videos, collateral, and capabilities decks• Oversaw digital marketing efforts targeting customer personas, geo-locations, and business objectives• Collaborated with stakeholders to develop differentiating messaging and value propositions for the brand story• Delivered market research and competitive intelligence reports for new services and offerings as neededDirectly responsible for overall YoY Brand Engagement Metrics from 2019-2023, including:• 400% boost in social engagement across all channels• Doubled the number of webinars and online panels with media partners• 5-fold surge in landing page sessions (with a 110% increase in conversions)• 418% rise in website sessions (with a 930% increase from social media)• 161% uptick in overall thought leadership engagement• 40x increase in overall marketing automation engagement

Led the development and implementation of R&D solutions marketing plans and campaigns using a multi-channel approach to drive preference and awareness of key offerings with focus on:• Therapeutics expertise (key areas: Oncology, Rare Disease, CNS, NASH, Infectious Disease & Vaccines and more)• Core clinical services (key areas: Pharmacovigilance and Patient Safety, Regulatory, Data Management, Biostatistics, Medical Writing and more). • Marketing mix utilized: traditional/digital marketing, social media, outreach, event management, webinars, collateral development, thought leadership development -- and more. • Managed 3 direct reports and reported to Head of R&DS Marketing.• Success of campaigns always measured against benchmark KPIs to determine optimal marketing mix and investment.

• Developed customer-centric strategic marketing plans using a multi-channel approach to drive awareness of core clinical offerings• Led marketing plans for Data Science Strategy, Regulatory, and priority therapeutic areas in R&D Solutions• Managed budgets, increasing from $150K to $500K as Therapeutics lead in 2017• Collaborated across Marketing and Communications for synergies and efficiencies• Developed project plans and customer value propositions for various Functional Service Provider businesses• Led multi-channel campaigns, including tradeshows, webinars, marketing automation, social media, and advertising• Developed quarterly reporting dashboards for sharing KPIs with senior leadership

• Fostered a proud and engaged workforce aligned with corporate strategy• Promoted therapeutic expertise through various external channels (press releases, interviews, podcasts, videos, website, speaking engagements, articles)• Demonstrated global workforce thought leadership through internal communication channels (news stories, newsletters, executive presentations)

• Created and led marketing & communications department from the ground up• Developed multi-channel marketing campaigns to promote benchmarking reports and research services to life sciences industry, driving awareness and preference• Implemented B2B outreach plans focusing on content marketing, thought leadership, and brand loyalty• Managed three direct reports • Built relationships with 25+ Life Science media contacts• Managed corporate social media accounts, resulting in increased website traffic• Recruited and coached new marketing team, contributing to company growth• Organized webinars, newsletters, co-marketing partnerships, and email campaigns to drive downloads and leads• Developed corporate branded collateral with graphic designer's assistance• Provided advice on organic SEO and paid advertising efforts• Led website redesign team in 2011• Maintained third-party vendor relationships generating $400K in report sales, constituting 40% of company revenue in 2007

• Established marketing and PR presence for a non-profit, improving lives affected by epilepsy and developmental disabilities• Created marketing plan for events, patient programs, and fundraisers, including a successful golf tournament with over 200 participants and sponsors• Secured funding through grant writing for patients and residential programs• Generated record-breaking community awareness, donations, and sponsorships for two annual fundraising events by collaborating with volunteers, architects, builders, staff, vendors, and advertisement agencies• Acted as key spokesperson for agency events during local media interviews• Wrote press releases, advertisements, and video scripts for public service announcements and radio/television spots

• Developed K-6 educational materials, aligning with state education standards, guidelines, and benchmarks• Collaborated with editorial team, graphic designers, and illustrators through all stages of production• Attended market research focus groups and contributed to textbook prototype redesign based on feedback• Submitted original manuscripts and story ideas for inclusion in nationally published textbooks and educational supplements