Stephanie Tu Email & Phone Number

Paris, Île-De-France, France

We are Ulike, a beauty-tech group that aspires to make beauty more accessible to women around the world.We believe everyone is equal in beauty. Since the beginning of our establishment, we have empowered beauty with technology, made unattainable beauty at your fingertips, and helped more women explore the beauty of energy inwardly.We have been doing one thing for 10 years, and that is to bring salon beauty treatments to ladies. With a presence in 17 countries and regions, we are committed to taking this dedication further and creating more premium at-home beauty devices for women throughout the world.

Paris, Île-De-France, France

Continued with the same position after LABORATOIRES IPRAD SANTE was acquired by BIOCODEX.

France, Spain & China

Managed the launch, brand and category development of the French brand Saforelle and others focusing on Women’s Health and Empowerment in China market. The brands aim at upmarket consumers and the leading brands cover 3 categories: intimate care, food supplement for women and medical devices for gynaecological care. Some achievements:- helped the leading brand to achieve a 𝟵𝟴𝟬% sales increase in 6 months - successfully advocate the brands and had in-depth business discussions with 𝟱𝟬+ potential distributors- supervised CRM and handled consumer feedback, achieving a 𝟵𝟴% customer satisfaction rate- concluded the 𝗯𝗲𝘀𝘁-𝗳𝗶𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 for the brands from a thorough market and consumer analysis

东莞 Dongguan, China

Served as the point-person to build the stand of French wellness brand Saforelle of Laboratoires IPRAD SANTE from 0-1 in China. Some highlights:- successfully planned and directed the brand launch gala by 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟯𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 and managing the press team- re-created 𝐀𝐋𝐋 localized content; the new 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝘄𝗲𝗿𝗲 𝗮𝗱𝗼𝗽𝘁𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗳𝗼𝗿 𝗔𝗟𝗟 𝗔𝗣𝗔𝗖 𝗺𝗮𝗿𝗸𝗲𝘁𝘀- managed product registration and importation processes conforming to local regulations which paved the way for 𝗿𝗶𝘀𝗸-𝗳𝗿𝗲𝗲 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - made an in-depth market analysis with insights from stakeholders to 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗼𝗳 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹

中国 广东 东莞

/Education sector/ Led the marketing and PR to advocate the company and to increase the enrolment rate- Led on maintenance of public relations of the group, participated in governmental meetings, and 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻- Managed 𝟭𝟱𝟬+ key clients and improved customer satisfaction by 𝟲𝟬%- Shaped and implemented marketing plans targeting high-income groups, increased enrolment rate 𝗯𝘆 𝟮𝟬𝟬% 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀- Developed all contents of social media accounts, number of followers increased 𝗯𝘆 𝟭𝟭𝟬% 𝗶𝗻 𝟭 𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻𝘆 𝗽𝗮𝗶𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰- Managed team members to 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗞𝗣𝗜- Created storytelling, visuals, and videos scripts, liaised with agencies