I develop and execute pursuit strategies in coordination with our engineering and planning teams as well as senior management. Our specific areas of focus include transportation sectors, environmental, CMI, and utilities. I lead a small team, overseeing the preparation and development of client proposals and statements of qualifications, client presentations, public involvement support, internal communications, digital and traditional marketing materials, as well as marketing research activities.

I partner with our engineering and planning teams as well as senior management to develop and execute pursuit strategies. Our specific areas of focus include transportation sectors, environmental, CMI, and utilities. My role includes the preparation and development of client proposals and statements of qualifications, client presentations, public involvement support, digital and traditional marketing materials, as well as marketing research activities.

Editor, Content strategy, social media, employee communications, marketing communications, public relations, government relations, experiential marketing. Communication and PR:Develop integrated (traditional and digital) strategies and pitch ideas. Schedule and facilitate interviews with media. Respond to press inquiries.Develop and implement strategic communications plans to increase awareness of clients’ mission, new products, services, company news, etc.Research and interview executives to gather information to write and edit press releases, newsletter and byline articles, white papers, marketing materials, advertising scripts, brochures and web/social content. Award and Speaking Opportunities: Research, compose and submit nominations for speaking opportunities and award entries. Promote and assist in planning special events.Media buying: Work with advertising representatives to negotiate rates and create copy for publication.Editorial: Conduct editorial research.

I develop, implement and oversee the external communications programs and campaigns to effectively describe and promote the organization and its services and products. I determine company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding and corporate identity across marketing and public relations channels. Creating and implementing strategic marketing and communications plans to increase market share and visibility. Content creation and management. Event marketing and management. Project management relating to communications and marketing strategies including search engine optimization, website design and updates, social media and email.Coordinate and integrating market research information as it relates to strategy.Lead cross-functional teams – from creative, IT and production to product marketing and legal.

Lead marketing initiatives by defining the objectives, aligning resources, and developing briefs to communicate project details to core project and stakeholder teams.Work with multi-channel, complex campaigns of email, print, web, applications, and direct mail.Develop master schedule for execution of project deliverables and proactively inform project teams of key milestones to ensure that projects advance on schedule and align to campaign strategy.Foster collaboration between creative, print production, fulfillment, IT, and internal client to ensure each group is working together toward project completion.

I managed the BestHealth Nutritionals natural supplement product line from product development to pricing to implementation to marketing strategy. We successfully launched brain health supplement in October of 2015, which hit record sales for the product line and the NewMarket Health subsidiary as a whole. Our goal is to drive customer lifetime value – converting “free” names to paid subscribers, and one-time buyers to lifetime customers through direct marketing.We implemented a marketing strategy to include paid search and SEO efforts as well as expand branded email marketing strategy. We corrected brand misalignment between direct marketing efforts, printed collateral and website copy.Coordinate efforts with Doctor aligned with the brand with internal editorial, marketing, design, customer service, ecommerce, and legal departments to develop and promote supplements.

I managed the marketing strategy for the US division of the online marketing agency, Jellyfish, to raise brand awareness and support the business goals of the organization. I work with an international team of industry experts to expand the brand through data-driven and results orientated tactics. Work with Business Development, Operations, Senior Management, and other key teams on the development and execution of digital and web content. I lead the digital marketing strategy and execution to focus on growing the size and quality of our customer base by driving client acquisition, traffic, and conversion.Serving as single point of contact to help define and execute digital marketing strategies and initiatives, I’m accountable for driving performance across a portfolio of online platforms including Paid Search, Natural Search/SEO, Social, Remarketing, Targeted Display, and Email marketing.Tasks: marketing campaign management, public relations management, online strategy, account management, project management

I was responsible for writing and executing communication plans for a multi-channel health and wellness organization with 500+ employees, facilitating internal protocol, and dissemination of information regarding change in products and processes. I work with marketing, public relations, and social media to promote consistency and tone in all external correspondence. I also maintain the business brand style through editing, proofreading, and copywriting all materials for both internal and external channels—reviewing for consistency in positioning, branding, messaging, and compliance. Some of these items include: ads, web copy, intranet content, client/field emails, client/field guides, testimonials, and white papers. I had the opportunity to improve the communication process to promote ease of use, to facilitate internal and field engagement, and to raise the level of understanding of business initiatives. I’ve also had the opportunity to manage marketing campaigns across multiple business channels with the goal of raising brand awareness, client acquisition, or client retention. In my position, I seek to create and maintain vision, communicate change, and support core operations including educating and informing about business initiatives.Tasks: writing communication plans, writing language to support positioning and brand, communication campaign management, marketing campaign management.

I developed corporate communications processes and procedures for 700+ employee company with offices in multiple states. I was responsible for the strategy and management of all aspects of communication including public relations, government relations, and social media.During my time at JMT, I lead a major initiative to bring brand consistency to all marketing and advertising collateral. Through this initiative, we created a comprehensive online library of assets and templates for business development and marketing purposes.I also worked with a cross-divisional team to create and execute an employee brand ambassador program. This team educated and empowered employees to utilize social media to share JMT news and events, to connect with clients and potential clients, and to build their own professional brand. I proposed, developed, and initiated the corporate social media strategy, both internal and external, for the organization allowing for yet another avenue of employee engagement, client acquisition, and brand awareness. I managed all public and government relations activities including award applications, trade articles submissions, groundbreaking events, conferences, and sponsorships.Tasks: write press releases, write articles, client emails, maintaining branded collateral, educating employees concerning client engagement.

I provided marketing and business development support for the water/wastewater and federal divisions within Johnson, Mirmiran & Thompson (JMT).I was responsible for designing, developing, and managing proposal submissions to local, regional, and federal government agencies. I coordinated with JMT project managers to create technical and price proposals as well as Letters of Interest (LOI). I collaborated with outside contractors and subcontractors to meet proposal criteria and deadlines. I worked with JMT project managers and their teams to create and coordinate client presentations.Tasks: technical writing, creating presentations, identifying trends in the industry, tracking clients, identifying potential clients, identifying potential contractors and subcontractors for teaming opportunities.

I assisted with business development through researching and tracking business leads and assigning those leads to team members during weekly business development meeting.I managed the intranet and was responsible for maintaining employee engagement through communicating business initiatives. This included conducting employee and client interviews as well as writing articles.I assisted with planning, managing, and executing internal and external corporate events from the Holiday party to client ground-breaking ceremonies.I designed marketing collateral, creating employee brand clothing catalogs, and maintained internal marketing supplies.Tasks: writing press releases, compiled corporate service overviews (CSO), generated press kits, created brochures and award submissions.

I had the opportunity to be a part of the team that launched a CHR /HOT AC Lansing radio station reaching all of Mid-Michigan in September 2005. I created, wrote, and executed on-air and venue promotions including concerts, trip giveaways, Michigan State University tailgates, and large prize packs.I devised and executed marketing strategies, to reach new listeners and engage current listeners. As the liaison between the sales and programming departments, I worked to meet the business goals for the station.I cultivated and maintained relationships with media, record labels, charity organizations, and concert venues. I maintained the 97-5 website including the event calendar, current promotions, and overall language and appearance. Tasks: coordinating street presence and promotional items, writing press releases, writing business/sales proposals, writing media alerts, writing/sending listener emails.

I assisted the Community Organizers with creating and executing town hall meetings on numerous political topics of interest in various districts in Michigan. I aided the Press Secretary with press conferences both in the City of Lansing and various districts. I assisted the Community Writers with media relations, including press releases and letters to the editor. I was responsible for researching and identifying potential donors for the Democratic Party. I had the opportunity to aid the Finance Director in planning, managing, and executing campaign fund-raising parties.Tasks: event planning, writing letters to the editor, writing press releases, coordinating press conferences, donor research, campaign finance duties.