In this role I was responsible for owning and maintaining Legacy’s BI tool (Tableau), overseeing the health and automation of its related databases and data warehouse connections. I used a variety of data sources (ad server, programmatic, Google Analytics, etc.) to identify areas to increase yield and grow future revenues. I also played a direct role in the shaping of my organization's monetization strategy through the data insights I uncovered. Lastly, I worked closely with internal teams to track the success, and outcome of digital monetization initiatives, by communicating findings and translating these into actionable insights and recommendations.

Coordinated digital advertising campaigns including the submission of proposals. I worked closely with Sales Representatives, Digital Sales Managers, Marketing, Ad Operations, and other internal teams to provide clients with the most efficient and effective experience when partnering with their respective Tribune property.

Recruiting outreach coordinator, marketing specialist, and individual financial strategist.

Collected and interpreted data on client demographics to assist in targeted marketing campaigns; created surveys to improve company services and maintained client database.