Stephy M. Email & Phone Number

Shanghai

Shanghai

• JYSK: Planned and Managed E-Commerce business including operation planning ,merchandise planning, media plan, promotion plan ,website design ; achieved the target of 120% and 150% on-line sales growth for double 11 campaign on tmall. • Nipponpaint: Planned and Managed E- Commerce media planning ,creative and promotion campaign ; increase by 120% for traffic and sales.• LEGO: Planned and Managed E- Commerce media planning for JD and amazon platform . Within a… Show more • JYSK: Planned and Managed E-Commerce business including operation planning ,merchandise planning, media plan, promotion plan ,website design ; achieved the target of 120% and 150% on-line sales growth for double 11 campaign on tmall. • Nipponpaint: Planned and Managed E- Commerce media planning ,creative and promotion campaign ; increase by 120% for traffic and sales.• LEGO: Planned and Managed E- Commerce media planning for JD and amazon platform . Within a year, the volume of business increased by 290%. Show less

Shanghai China

· Successful setup online global official website and ecommerce platform:www.loudjam.com/www.loudjam.us/www.loudjam.uk.· Responsible for partnering with the global online team to define the strategic vision, Brand and marketing strategy ,objectives , integrated sales and sales goals for E-Commerce operations. · Planed and Managed Commerce business including, operation panning ,merchandise planning, supplier management ，warehouse management website design and customer service… Show more · Successful setup online global official website and ecommerce platform:www.loudjam.com/www.loudjam.us/www.loudjam.uk.· Responsible for partnering with the global online team to define the strategic vision, Brand and marketing strategy ,objectives , integrated sales and sales goals for E-Commerce operations. · Planed and Managed Commerce business including, operation panning ,merchandise planning, supplier management ，warehouse management website design and customer service. · Strategized, Planed and Managed brand and marketing , including promotional campaigns, website content ,online marketing, offline brand event, press releases, brand story ,product information ,marketing activities artist &KOL cooperation ,media buying and cooperation, SEM,CRM, DSP and Social media , evaluated the ROIs of them, in order to maximize brand exposure.Managerial• Agency management: EC operation ; online content agency(photo& video & article) ;creative agency; social agency; SEM agency; PR& event management, printing agency. • Work closely with MD\ Store operations \ Sourcing Department • Good planner and good at time management • Good business acumen and strong entrepreneurial spirit Show less

Shanghai,China

In-depth cooperation with 20+brands across various industries including luxuries / 3C / durables / FMCG / automotive / garments / cosmeticsTailored e-commerce platforms for brand’s strategies, traffic, content, & user experience by designing into the details including website structures, visuals, brand story, product portfolio, promotional benefits, memberships, and shareable platformsProvided e-commerce strategy consultation for brands such as Estee Lauder to expand user-base… Show more In-depth cooperation with 20+brands across various industries including luxuries / 3C / durables / FMCG / automotive / garments / cosmeticsTailored e-commerce platforms for brand’s strategies, traffic, content, & user experience by designing into the details including website structures, visuals, brand story, product portfolio, promotional benefits, memberships, and shareable platformsProvided e-commerce strategy consultation for brands such as Estee Lauder to expand user-base and raise the brand awarenessBuild a website for P&G that aimed to relocate its T-Mall members to: achieved 100% relocation rate within a year to realize P&G’s autonomous on-line strategy management through one-stop-serviceConducted in-depth channel survey for Crayola; recommended, and built for them an optimized 3 year 360 degree integrated marketing planProvided e-commerce consultation and solutions for brands whose e-commerce strategies are challenged in the China market; e.g., Phillips & Huggies80% of the projects achieved 120% ROI and 28% YoY on-line sales growth for the customersConducted Media analysis for L’oreal – made annual on-line media advertising plan based on the customer’s targets and budgetsPlanned media purchase for the brands’ product portfolio, creative content such as celebrity viral that streamlines with off-line events such as Paris Fashion Week to increase the exposure, stimulate membership growth, and the sales Show less

Shanghai,China

American Quality Workwear Since 1922 Assisted the marketing manager to build on-line channel in order to reduce the inventory level; raised online revenue-stream to 60% in one year. This resulted in a significant drop of turnover days from 720 to within 60 and made an on-line brand case Under limited budgets, worked with multiple advertising and external agencies to conduct positioning analysis and internet media advertising plans by launching series of promotion activities… Show more American Quality Workwear Since 1922 Assisted the marketing manager to build on-line channel in order to reduce the inventory level; raised online revenue-stream to 60% in one year. This resulted in a significant drop of turnover days from 720 to within 60 and made an on-line brand case Under limited budgets, worked with multiple advertising and external agencies to conduct positioning analysis and internet media advertising plans by launching series of promotion activities through resource exchanges with e-commerce players Built optimal sales channel and pricing strategies based on product categories, demands, and market characteristics Précised the annual forecast based on solid research that enabled channel allocation, SCM, and coordination with logistics partners to optimize the delivery process In-depth analysis on products, profiles and consumption powers for on-line and off-line trades, defined on-line product category strategies and SKUs to maximize the profitability and minimize the cost Cross-over coordination with brands such as Hong Kong celebrity Edsion chan cross-over TEE /izzue cross-over TEE / mspc×nanouniverse cross-over TEE Show less

Shanghai City, China

Made on-line promotion plan for VAIO laptop PC that involved inventory planning and allocation to achieve the sales targetBuilt the Made 2 Order Platform for SONY in China to provide personalized experience for consumers