Stephen N. Email & Phone Number

La Mirada, CA, US

San Francisco, US

• Increased inbound leads by 273% by leveraging Reddit ad creative and SEM, while redesigning public landing pages to provide a self-serve product tour.
• Overhauled positioning across website messaging and sales collateral to address enterprise buyers.
• Created inbound and outbound playbooks for Business Development team.
• Developed new content strategy based on generative AI security, helping to deliver the company's highest-converting eBook.

London, England, GB

• Created data pipeline, content strategy, and product roadmap for the ProfitWell Subscription Index.
• Analyzed data and crafted narrative for 2023 State of SaaS Pricing report, driving over 2,000 downloads within first month of launch.
• Contributed data and helped execute launch campaign for OpenView SaaS Benchmarks report, leading to over 6,000 downloads in the first week.
• Created new positioning and content marketing strategy for Price Intelligently brand, driving internal enablement across go-to-market and delivery teams.
• Conducted market research on prospective products for mobile developers on Android and iOS.

London, England, GB

• Executed launch campaign for ProfitWell Metrics integration with Paddle Billing.
• Created training documents and conducted internal enablement on subscription metrics concepts.
• Designed content narrative strategy in alignment with updated product positioning & messaging.
• Hosted live webinars on SaaS retention strategy and benchmarks.

Boston, MA, US

• Tested and scaled customer acquisition tactics across email, direct mail, events, webinars, and more.
• Managed strategy, process improvements, and prioritization for business development team.
• Built processes, automation, and reporting across revenue operations tech stack.
• Launched paid media campaigns across search, social, and display channels.
• Created audience research, positioning, messaging, and schedules for product marketing launches.
• Organized audience strategy and launch campaigns for content marketing.

Boston, MA, US

• Created new offers and messaging for account-based marketing campaigns, increasing enterprise call bookings by 318% quarter-over-quarter.
• Deployed personalized content recommendations and optimized webpage designs on blog, increasing lead conversion rates from content marketing by 17%.
• Defined needs, set up analytics systems, and designed reporting for all sales & marketing teams.
• Updated marketing automation stack, enabling launches of email, webinar, and other campaigns.
• Aligned marketing and business development teams by creating audience segmentation, defining customer journeys, and creating standards for sharing prospect data across the organization.

Boston, MA, US

• Created and executed strategy, messaging, creative assets, and reporting for new account-based marketing campaigns that increased response rate to outbound sales by 37%.
• Revamped paid content marketing, reducing subscriber acquisition cost by 52% in one quarter.
• Identified and acquired sources of marketing intelligence, firmographic, and buyer intent data.
• Drove adoption of new Salesforce CRM by tailoring UX based on user needs, implementing procedures and automation for generating usable data, and conducting ongoing team training.

Boston, Massachusetts, US

• Drove 30% MoM increase of inbound free trials through iterative testing across SEM campaigns.
• Increased conversions on gated content by 24% MoM using Facebook and Instagram advertising.
• Led pilot to create product data reports on operational efficiency and market trends for clients.

Boston, Massachusetts, US

• Enabled new reporting and automated analysis by creating data structures and standards.
• Built lead scoring models with regression analysis to prioritize leads for Account Executives.

Boston, Massachusetts, US

• Designed reporting for executive team to measure performance and find growth opportunities.
• Published market trend analysis with product data, getting 5k+ monthly views and press citations.

Zurich, CH

• Built feature specifications and wrote code for 2 separate product releases of HOLT's platform.
• Tested and deployed weekly analysis of macroeconomic data on capital costs across 67 countries.
• Conducted quantitative research on corporate lifecycles for publication and product development.
• Backtested significance of historical performance metrics in predicting investment performance.

Boston, MA, US

• Developed code to scalably price 7+ million products in North America, Europe, and Australia.
• Conducted tests on competitor strategy, branding, user interface, and pricing effectiveness.
• Designed and tested price strategies, driving 55% YOY revenue growth while sustaining margins.
• Established new metrics to measure gross profitability and costs for C-level management.
• Coordinated supplier and brand-specific pricing with Category Managers in US and Europe.

Bachelor’S Degree, Economics

Economics