Marketing Specialist with more than 10 years of experience in online and offline, who is constantly improving hard skills.I have an experience in various projects: - I'm expert in B2B and B2C company development strategies: market research and analysis, market segmentation, competitors analysis, tactical and strategic goals, corporate identity, promotional products (catalogs, booklets, banners, stickers, branded souvenirs) for offline projects, chips, TOV, company mission and corporate style - Management of advertising campaigns (even with small budgets)- Exhibitions preparation from scratch: assigning the TOR, working in a team with developers, analyzing participation in the exhibition, successfully holding the exhibition, more than 150 new clients. Experience of participation as a participant in 6 exhibitions, as a visitor, more than 4 European exhibitions (trend analysis, search for suppliers, market analysis, selection of new products)- Launching websites from scratch: studying the needs of the target audience, setting up the terms of reference, the structure of the future site, working in a team with a Software Engineers and SEO specialists, testing the work of sites. Successful operation of a business card site (Case: presenting goods to customers, informing about the arrival of goods, promotions, sales, etc.- Company's processes automation(development of technical specifications and implementation of data exchanges between sites and exchanges of the company's database, mailings, etc.)- Organisation of offline events (seminars, conferences, presentations) and online events: working with foreign partners, developing event regulations, searching for a venue, working with accompanying companies, preparing promotional materials and souvenirs, etc.)- Content creation: work with photographers and videographers, shoot and edit on my own- Developing promotional offers for companies- Launching a target and analysing successes (studying the target audience, studying competitors, creating advertising campaigns, creating creatives, launching and analyzing advertising campaigns, optimising them). I have experience working with online stores and educational projects- I teach practical marketing to students of Ukraine and Kazakhstan (I develop training programs with the most practical approach)Contact with me:Telegram: @Oleksandra_StepovaEmail: alexandra26.polylyakh26@gmail.comFb: https://www.facebook.com/o.stepova/Instagram: https://www.instagram.com/oleksandra_promarketing/
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Head Of Marketing DepartmentDobroit -
Chief Marketing OfficerGraffiti Sep 2012 - Present- Study of customer needs (development/conduct of surveys, data analytics and implementation of work improvements)- Analysis of the range / prices / offers of competitors - Development of a company development strategy / corporate identity - Development of advertising campaigns and promotional products - Preparation of the company for the exhibition as a participant (stage of development/design and construction of the stand, development of promotional products, customer analysis and acquisition of new customers)- Preparation of the company for the exhibition as a visitor (analysis of market needs, analysis of our products/ prices, search for suppliers and products at international exhibitions, conclusion of contracts) - Preparing the company for seminars and conferences- Development of company websites aimed at B2B and B2C audiences (market analysis and customer needs, development of technical specifications for programmers, process automation, development of advertising campaigns, work with small budgets)- Developing strategies for social media campaigns for B2B and B2C audiences (Instagram, Facebook, Youtoube). Teamwork with an SMM specialist, targeting specialist. Analytics of advertising campaigns.- Development of the company's promotional offers.- Process automation. - E-mail newsletter.
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LecturerState University Of Intellectual Technologies And Communications Sep 2022 - Jun 2023- conducting practical classes in the specialties "Branding" and "Modern Marketing Theories" - conducting practical classes on the exchange of experience in the specialties "Branding" and "Modern Marketing Theories" at Karagandy State University (Kazakhstan)
Oleksandra Stepova Education Details
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Computer Academy StepDigital Marketing -
Odesa National Economic UniversityMarketing -
Cherkasy State Business CollegeJunior Specialist In Commercial Activities -
Genius.SpaceDigital Marketing
Frequently Asked Questions about Oleksandra Stepova
What company does Oleksandra Stepova work for?
Oleksandra Stepova works for Dobroit
What is Oleksandra Stepova's role at the current company?
Oleksandra Stepova's current role is Head of Marketing Department.
What schools did Oleksandra Stepova attend?
Oleksandra Stepova attended Computer Academy Step, Odesa National Economic University, Cherkasy State Business College, Genius.space.
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