Beth Sterling Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Led business operations, creative and sales for Elisabeth Weinstock, new luxury handbag and home accessories brand, in brick and mortar and digital environments. Successfully launched new brick and mortar retail store. Researched, evaluated and implemented point-of-sale system for retail store. Developed inventory management systems and processes. Recruited, hired, trained and managed staff of 5 including Office Manager and Sales Associates. Developed and implemented email marketing program.

Greater Los Angeles Area

Recruited, mentored and led a team of 20 responsible for search advertising account management, display advertising revenue, and generating sales for launch of new flash sale business. Achieved 95% retention rate for top-tier clients and grew customer base achieving strong penetration among Internet Retailer 500 advertisers. Grew display advertising business achieving significant growth in first two years. Developed and implemented sales strategies for launch of new group sale site, Tada.com with retailer participation increasing from 20 at launch to over 150 in 9 months.

Greater Los Angeles Area

Built initial sales organization, generated research sales and acquired merchants for business ratings start-up, Bizrate.com. Hired, trained and mentored initial staff of 15 inside and outside sales people who successfully delivered on key revenue milestones within first 6 months. Developed pitch and directly sold point-of-sale customer satisfaction survey with over 200 top-tier retailers participating in first year.

Greater Los Angeles Area

Drove strategy, creating and implementing national sales plan for new national yellow pages website jointly developed by Ameritech, Bell South, Pacific Bell/SBC Interactive and US West. Led product development, pricing, sales channel management, revenue projections and staffing requirements for new joint venture.

Greater Los Angeles Area

Directed national and regional advertising sales for the Pacific Bell and Southwestern Bell electronic yellow pages directory website, Smartpages.com. Managed sales & strategic planning, compensation plan development, sales training and advertising operations. Led staff of 7 sales, production and creative professionals in building new interactive advertising business.

Greater Los Angeles Area

Developed initial advertising business plan including sales strategy, products, pricing and sales collateral for newspapers first website. Exceeded sales goals by 75% in first six months. Managed sales and production teams, hired and trained initial sales staff.

White Plains, New York

Managed acquisition, retention and growth for over 30 computer, travel and direct response advertisers in the sale and development of interactive marketing campaigns displayed on Prodigy, a proprietary network jointly owned by IBM and Sears. Directed staff of 6 sales and marketing professionals in building a $4MM annual revenue base.