Sterling Lynch Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Led a project to review and update the program’s key performance indicators (KPIs), supporting a culture of data-supported performance evaluation and continuous improvement. Co-led an evaluation of the implementation of a significant, complex and multi-year project, identifying “lessons learned” and developing a process to ensure evaluation is a regular and routine part of the project life cycle.Summary: As a member of the OTDT program's senior leadership team, leads, guides, and supports strategic planning and integration management activities for the program and manages the program’s processes for strategy, planning, reporting, evaluation, financial management, risk management, and the implementation of the corporate Quality Management System, while providing in-depth strategic advice and executive-level support.This role has two direct reports: a Quality Management Specialist and a Finance Coordinator.

Toronto, Canada Area

Led the implementation of a new process for internal and external reporting that improved the funder’s understanding of the program’s value.Led the development of the program’s business proposal for its five-year contribution agreement with Health Canada, working in close collaboration with the senior leadership team, and secured $17.9 million in funding.Led the implementation of an annual planning cycle that ensures the program is advancing towards its business objectives.Managed the program’s national engagement efforts in response to the COVID-19 pandemic, which involved engaging clinical and administrative leaders across the country and developing a national consensus guidance.Summary: Provides leadership on the program’s strategy, planning and budget development, and internal and external reporting. Leads strategic initiatives, manages projects, and develops communications, presentations and stakeholder engagement activities for senior leaders. Supervises two direct reports and cross-functional project teams, fostering a culture of data-driven continuous improvement.

Toronto, On

Led the development of a new interdivisional process that dramatically improved message consistency and significantly reduced response times for a high-volume national contact center.Developed, tested, and executed an innovative approach to issues management on social media that led to a significant reduction in negative engagement and a significant increase in positive engagement.Supervised the social media activities of a diverse network of social media practitioners in a complex, unionized and regulated environment, providing strategic direction, training and policy oversight.Redesigned the monthly social media report from a focus on outputs to a focus on outcomes.Summary: Lead strategist and subject matter expert. Oversaw social media policy, national channels and internal processes, collaborating with individuals and teams located across the country. Led issue and crisis management on social media. Oversaw and approved content calendar for national channels. Created and produced quarterly social media report, analyzing trends and results. Wrote and edited content for internal and external audiences. Supervised contract employees and managed agency relationships.

Ottawa, On

Collected and analyzed data from the Health theme and corporate social media channels. Developed regular reports on the effectiveness of social media strategies and activities, including a summary of key performance indicators, an analysis of the results, and recommendations on how to improve social media usage. Provided targeted client reports as required. Contributed to other corporate reports as required. Reported on hot topics as required.

Ottawa, Canada Area

Received two “Key to Success” awards in recognition of outstanding achievements made in support of business objectives.Developed and executed a social media strategy that was the catalyst for a significant digital transformation, motivating employees and teams to embrace social media tools and tactics and positioning FCM as an early leader in social media advocacy. Developed, led and executed a social media strategy in support of a national advocacy campaign which secured $53 billion in infrastructure funding and the indexing of the Gas Tax Fund in the 2013 Federal Budget. Summary: Lead strategist and subject matter expert. Developed and managed FCM’s internal content syndication process and its social media calendar, working closely with subject matter experts to create content in English and French. Managed all social media channels, activities, and campaigns. Created and monitored paid advertising campaigns. Coached, mentored and trained staff, management, directors, the CEO, and FCM’s political leadership. Trained and supervised the Coordinator, Social Media. Managed social media budget.

Ottawa

Led an interactive publicity campaign, which incorporated social media tactics, text message marketing, and media outreach. It earned a Kitchissippi Times cover story and an on-air interview with CKCU’s Friday Blend. Led a national publicity campaign for a touring theater production, which earned a cover photo in the Arts section of the Saskatoon Star Phoenix, a guest blogging position with Metro (Edmonton), and multiple appearances on Global News (Edmonton).Summary: Planned, implemented, and evaluated proactive public relations campaigns, integrating traditional earned media tactics and digital tools and tactics. Developed and maintained relationships with journalists, bloggers, and other stakeholders. Proactively pitched stories. Organized interviews and photo opportunities. Developed key messages, researched, wrote and distributed press releases to targeted media. Trained, mentored, and coached clients.

Ottawa, Canada Area

Prepared a Q&A script for a special session of the House of Commons, which was described as “the finest moment” of MP's 15-year parliamentary career.Launched and managed a viral political communications campaign that generated significant stakeholder engagement, a story on a major multiculturalism blog, and an interview on CBC Radio (Vancouver).Summary: Worked with MP and senior party officials to produce briefing materials, high-profile speeches, presentations, and press releases. Undertook in-depth research, analyzed policy, and provided media coaching. Led constituent outreach on all matters of policy. Managed all aspects of MP’s private member’s bill, including stakeholder engagement. Conceived, edited and tailored a broad range of traditional and digital communication products to deadline. Wrote and edited a quarterly newsletter delivered to over 50,000 homes. Managed Parliament Hill office. Trained and supervised junior staff and volunteers.

Auckland, New Zealand

Wrote and edited search engine optimized [SEO] copy for a variety of commercial websites Liaised with General Manager to insure all copy suited client’s needs.

Presented research at international conferences and published in leading and peer-reviewed journals (e.g. Journal or Moral Philosophy, International Journal of Philosophic Studies). Won highly competitive scholarships and research grants (e.g. SSHRC, Ralph Steinhauer Award, Ontario Graduate Scholarship) and received exceptional teaching evaluations from students.Independently initiated and completed short- and long-term research projects on a range of issues, including the origins of cultural diversity, moral education, and the function of government. Designed and delivered university courses for students of different ages and backgrounds.

Calgary, Canada Area

Created, curated, and edited copy for pioneering experiment in university-focused on-line community/social media. Supervised and moderated on-line contributions from members.

Phd, Philosophy

Ma, Philosophy

Ma, Religion And Culture (Humanities Option)

Ba (Honours), Philosophy / Religion And Culture

Activities and Societies: News Editor. The Cord, Wilfrid Laurier University Student Publications. 05/1997 – 04/1998 Vice-President. WLU.