Sterling Mckinley Email and Phone Number
Mountain View, CA
Sterling Mckinley's Location
Washington, District of Columbia, United States, United States
Sterling Mckinley's Contact Details
Sterling Mckinley work email
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Sterling Mckinley personal email
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Sterling Mckinley phone numbers
About Sterling Mckinley
As a seasoned Digital Marketing Coach, Keynote Speaker, and Author, I’m driven by one core mission: empowering brands and entrepreneurs to connect with their audiences in meaningful, measurable ways. As the DMV Grow with Google Digital Coach and an advisor to businesses, I specialize in crafting strategies that drive growth, amplify online presence, and generate tangible results.With over 15 years in digital marketing, I’ve helped businesses large and small leverage AI, SEO, PPC, social media, and content marketing to increase visibility, reach new markets, and boost engagement. My approach combines industry best practices with cutting-edge techniques, constantly adapting to the latest digital trends and platforms.🔹 Key Expertise:Digital Marketing Strategy -Brand & Sales Optimization-Social Media and Video Marketing-Content Strategy & Digital Advertising-SEO, PPC, and AnalyticsMy recent accomplishments include:Leading digital engagement initiatives for the Department of Defense and U.S. Black ChambersDelivering training that has transformed how businesses connect with their customers, leading to an increase in customer engagementI’m also the author of Binge Worthy Branding and the host of In the Black Podcast, where I explore the latest trends and innovations in digital marketing and business strategy.🔹 Let’s Connect: Whether you’re looking to enhance your brand’s digital strategy, need a speaker for your event, or want to collaborate, I’d love to connect. Reach out to discuss how we can achieve impactful results together.
Sterling Mckinley's Current Company Details
Helping Entrepreneurs Build Binge-Worthy Brands™
Mountain View, CA
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
Sterling Mckinley Work Experience Details
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Dmv Digital Coach ( Via C-Suite Coach)Google Jun 2023 - PresentMountain View, Ca, UsAs the DMV Digital Coach for Grow with Google, I help small business owners in the Washington D.C., Maryland, and Virginia areas enhance their digital skills. I will host workshops, webinars, and coaching sessions to empower you to navigate the digital landscape, connect with customers, sell products online, and improve business productivity.Let's connect and unlock your full potential!
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Founder & Lead TrainerDiversify Digital May 2019 - PresentIn today's digital age, the gap in digital skills hinders both individuals and organizations. This can limit career opportunities and business growth. Diversify Digital bridges this digital divide by providing customized digital skills training. Empower your workforce with the essential digital skills they need to thrive in the digital-first economy. Our engaging and interactive programs, ranging from basic computer literacy to advanced skills, are tailored to your specific needs. -
Keynote Speaker, Author, Instructor, Digital Marketing And Brand StrategistSterling Mckinley Jan 2010 - PresentKEYNOTE SPEAKER:As a keynote speaker, I bring a blend of excitement, education, and inspiration to my presentations, all tailored to meet the unique needs of your audience. My objective is to equip attendees with actionable insights that they can immediately apply. Whether through my writing or live presentations, I strive to offer practical advice that is both useful and relatable.With over 200 successful keynote presentations under my belt, I have covered a wide range of topics, including:- Marketing Strategy- Brand and Sales Strategy- Digital Advertising, Data Organization, and Automation- Optimizing Campaigns and Websites- Search Engine Optimization (SEO) and Pay Per Click (PPC)- Social Media- Video Marketing- Email Marketing- Website DesignEach presentation is designed to engage and empower your audience, leaving them with valuable knowledge and strategies they can implement in their respective fields.
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Digital Marketing CoachU.S. Black Chambers, Inc. Jun 2021 - Jun 2023Washington, Dc, UsAs a digital marketing coach, I provided expert guidance and mentorship to businesses and individuals seeking success in the digital marketing landscape. I delivered engaging workshops, webinars, and training sessions covering various digital marketing topics, including SEO, PPC, social media marketing, content strategy, and email marketing. I offered hands-on support and guidance in implementing effective campaigns, leveraging data-driven insights and industry best practices. -
Metaverse And Virtual Experience StrategistCareer Communications Group May 2022 - May 2023Baltimore, Md, UsAs a Metaverse and Virtual Experience Strategist, I am passionate about leveraging immersive technologies to create transformative digital experiences. With a deep understanding of the Metaverse landscape and expertise in virtual reality (VR), augmented reality (AR), and mixed reality (MR), I specialize in developing strategic plans that bring together the physical and digital worlds.During my tenure, I played a pivotal role in the strategic planning and flawless execution of virtual live streams at two prestigious conferences, namely the BEYA (Black Engineer of the Year Awards) and WOC (Women of Color) conferences. These events attracted a combined audience of over 10,000 attendees. As a leader in this endeavor, I provided effective guidance, motivation, and direction to the planning, speakers and videography teams, ensuring a seamless and engaging virtual experience for participants. -
"Author"Stratford Publishing Group Oct 2019 - May 2022Binge Worthy Branding by author Sterling McKinley reveals how to build abrand strong enough to survive in this noisy and competition-driven economy.The book explains how you can use AI to build customer loyalty and outpacethe competition, as seen in top brands like Netflix, Starbucks, and Amazon.➜ Whether you’re a marketing manager or a small business owner, this book willforever transform the way you think about branding and your customers. ➜ Each chapter provides relatable and practical ways to use AI-powered software tocreate a brand that attracts cult-like followers and unflinching customer loyalty.Binge Worthy Branding is an introduction to a new era in branding, as itfocuses on helping business owners understand their expectations and how their customers think.➜ Rather than teach specific tactics or offer a step-by-step technical guide,Sterling wants to prepare you for the ever-expanding expectations of yourcustomers. If you follow the steps Sterling reveals in this book, you areguaranteed to build a brand that keeps your customers coming back for more.
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FellowInstitute For Islamic, Christian, And Jewish Studies Jan 2021 - Dec 2021Baltimore, Maryland, UsThe ICJS Justice Leaders Fellowship is a year-long intensive program that offers community and nonprofit leaders the opportunity to draw on the rich resources of diverse religious traditions to inform and inspire building a more just Baltimore. The theme for 2021 is Economic Justice. As a digital equity advocate, I will be working with Baltimore city government and business leaders to ensure that the digital divide is closed amongst Black and Latinx-owned businesses. -
Social Media & Digital Engagement InstructorDefense Information School Oct 2019 - Dec 2021Fort Meade, Maryland, UsAs the Social Media and Digital Engagement instructor via Lewis-Price, I work with the instructional design team to integrate social media and digital engagement into the Defense Information School (DINFOS) curriculum.I played a key role in the strategic planning and execution of a series of virtual live streams and conferences, which successfully brought together more than 5,000 communication strategists from various Department of Defense entities in over 50 countries. Throughout this process, I provided effective leadership, motivation, direction, and support to the planning and booking team, overseeing the coordination of more than 40 speakers.My responsibilities included ensuring the timely and accurate delivery of virtual and in-person events, webinars, and virtual conferences. I consistently exceeded expectations by carefully managing the logistics and ensuring that all aspects of the events were executed flawlessly. This involved securing high-level executives as event speakers and organizing their presentations for the different sessions.Additionally, I was responsible for managing the technical arrangements for the events. This encompassed conducting tests, coordinating teleconferences, overseeing onsite production, and troubleshooting any technical issues that arose before, during, or after the events. By closely partnering with the conference planning team, I proactively identified and resolved any potential issues, ensuring a seamless experience for all participants.Overall, my contributions to planning, development, and technical management played a crucial role in the success of these virtual live streams and conferences, providing a platform for communication strategists to connect, learn, and collaborate effectively across the Department of Defense and its international partners. -
Digital Marketing ManagerMckinley Media May 2007 - Dec 2020Baltimore, Md, UsBased in Washington, D.C, McKinley Media is a dynamic marketing agency dedicated to empowering brands and fostering stronger connections with their customers through innovative digital marketing strategies.Our main services encompass a wide range of essential areas in the marketing landscape, including:1. Digital Marketing: We employ cutting-edge techniques and industry best practices to develop comprehensive digital marketing strategies tailored to each client's unique goals and target audience. From search engine optimization (SEO) to email marketing and everything in between, we leverage the power of digital platforms to maximize brand visibility and drive meaningful results.2. Brand Development: We specialize in helping brands develop a strong and compelling brand identity that resonates with their target market3. Content Creation: Compelling content lies at the heart of effective marketing. Our skilled content creators craft engaging and informative content that captures the essence of your brand and connects with your audience. From blog posts and articles to videos and social media content, we deliver captivating content that drives engagement and fosters brand loyalty.4. Branding: Building a recognizable and distinctive brand is crucial in today's competitive landscape. We provide comprehensive branding services, including logo design, visual identity development, and brand guidelines creation. Our goal is to create a cohesive and impactful brand image that resonates with your target audience and sets you apart from the competition.5. Pay Per Click Marketing: Our team of PPC experts employs data-driven strategies to optimize your advertising campaigns on platforms such as Google Ads and social media channels.6. Social Media Marketing: Social media platforms provide powerful opportunities to connect with your audience and build brand loyalty. -
Search Engine Marketing SpecialistGkv Oct 2016 - Feb 2018Baltimore, Md, UsAs the SEM Manager for Sprint, Bridgestone Golf, Back to Nature, Network Health, and Molina Health, I played a pivotal role in overseeing the end-to-end lifecycle of SEM (Search Engine Marketing) campaigns. With a strong commitment to achieving exceptional results and maximizing performance, I effectively managed all facets of SEM operations.Throughout my tenure, I consistently delivered impressive outcomes for these renowned brands. I successfully increased website traffic, enhanced brand visibility, and improved conversion rates through strategic SEM initiatives. By leveraging my expertise in keyword research, campaign optimization, and bid management, I ensured that each brand's SEM campaigns were targeted, impactful, and aligned with their marketing goals. -
Ppc ManagerSiquis Ltd. Jun 2013 - Aug 2016As the SEM Manager for the Maryland Board of Tourism and Maryland Department of Commerce, I took on the responsibility of overseeing the entire lifecycle of SEM (Search Engine Marketing) campaigns. With a keen focus on driving results and optimizing performance, I successfully managed all aspects of SEM operations.My role encompassed extensive keyword research to identify high-value search terms relevant to the tourism industry and the Maryland region. Leveraging this research, I strategically crafted and executed targeted campaigns across various search engine platforms. From account creation and billing setup to campaign and bid management, I ensured the smooth operation of SEM initiatives.To maximize campaign effectiveness, I implemented multi-channel attribution strategies, allowing for a comprehensive understanding of user behavior and the impact of different marketing channels. This data-driven approach empowered me to make informed decisions and optimize campaigns for better ROI.The success of my SEM strategies is reflected in the increased visibility, website traffic, and conversions achieved for the Maryland Board of Tourism and Maryland Department of Commerce. By implementing up-to-date best practices and constantly refining campaign strategies, I consistently delivered exceptional results.
Sterling Mckinley Skills
Online Marketing
Social Media Marketing
Social Media
Seo
Digital Marketing
Marketing
Entrepreneurship
Mobile Marketing
Public Speaking
Google Analytics
Lead Generation
Start Ups
Web Development
Web Design
Online Advertising
Sales
Blogging
Cms
Wordpress
Search Engine Optimization
Project Management
Business Development
Website Development
Web Marketing
Mobile Applications
Custom Cms Development
Web Video
Internet Entrepreneur
Clio
Crm Integration
Practice Management System
Clio Certified Consultants
Content Management Systems
Dynamic Speaker
Pay Per Click
Microsoft Project
Small Business Marketing
Project Management Software
Sterling Mckinley Education Details
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Morgan State UniversityCommunication And Media Studies
Frequently Asked Questions about Sterling Mckinley
What company does Sterling Mckinley work for?
Sterling Mckinley works for Google
What is Sterling Mckinley's role at the current company?
Sterling Mckinley's current role is Helping Entrepreneurs Build Binge-Worthy Brands™.
What is Sterling Mckinley's email address?
Sterling Mckinley's email address is in****@****oup.com
What is Sterling Mckinley's direct phone number?
Sterling Mckinley's direct phone number is +141063*****
What schools did Sterling Mckinley attend?
Sterling Mckinley attended Morgan State University.
What are some of Sterling Mckinley's interests?
Sterling Mckinley has interest in Teaching, Mobile Marketing, Computers, Economic Empowerment, Internet Technology, Education, Speaking, Environment, Science And Technology, Health.
What skills is Sterling Mckinley known for?
Sterling Mckinley has skills like Online Marketing, Social Media Marketing, Social Media, Seo, Digital Marketing, Marketing, Entrepreneurship, Mobile Marketing, Public Speaking, Google Analytics, Lead Generation, Start Ups.
Who are Sterling Mckinley's colleagues?
Sterling Mckinley's colleagues are Darshan Desai, Paila Tirpat Raw, Jason Quintana, Muhammad Ayaz, Ebru Celik, Abdulla Hafiz, David Levy.
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