Helping companies grow revenue and engage customers through tested & proven performance growth marketing tactics and strategies.Facebook/Paid AdvertisingSearch Engine MarketingMarketing AutomationEmail MarketingConversion Rate OptimizationData AnalyticsProgrammaticAffiliates and Performance Partnerships

Led a team focused on scaling sustainable growth, primarily responsible for implementing and executing Snapwire’s growth and marketing strategy to drive customer acquisition, revenue, and retention across multiple channels and initiatives:Fortune 1000 brand awareness initiativesPaid Acquisition (paid advertising)Content / Email MarketingSEMSocial MediaBusiness DevelopmentProduct DevelopmentAffiliate/partnershipsOptimization / UI Product DevelopmentLed growth team: Creating & delegating data-driven growth projects. Implemented lean agile marketing process within our team which focuses on data-driven testing and full-funnel optimization: Awareness, Acquisition, Activation, Retention, Revenue, Referrals while optimizing LTV, CAC, AOV; Experiment & data-driven. Obsessed with retention, and scalability. Executed strategic marketing efforts with 3rd party marketing partners, paid media, led user-research, product road mapping, and rollout of advertising and growth campaigns. Created dashboards that highlight the effectiveness of cross-channel campaigns and responsiveness of different audiences in order to inform optimizations.Developed partnerships with brands such as Huffington Post, The Wall Street Journal & Adobe, Linked In, Hootsuite, etc. Worked with Apple to build a successful marketing plan to be featured in the photography "discover & share" category of the Apple App Store. Implemented Salesforce CRM & drip marketing campaigns to nurture potential leads to conversionPaid Advertising + Campaign ManagementCustomer AcquisitionConversion Rate OptimizationBudget ForecastingData + Experiment ReviewCopywriting + Content MarketingEmail MarketingAffiliate/Referral Marketing

Built paid marketing funnels and optimized digital advertising campaigns on Facebook and Google Adwords. Managed ROI-driven Product Listing Ads for 9,000+ products on Google Adwords / Google Shopping ads. Leveraged Google Merchant Data Feed and optimized bid strategy 9k products. Achieved a return on ad spend (ROAS) of 2.5x. Gained experience in E-Commerce pay-per-click strategy utilizing Google Adwords Search Engine Marketing, Facebook Ads and measuring results through Google Analytics. | SEM | Google Adwords | Facebook Ads | Google Shopping | Google Merchant | Google Analytics |

Discover & book the best camping with Hipcamp. Contributed in initial phase of business development and launch strategy. Helped with Early adopter strategy for brand ambassadors, beta testers & early partnerships.Product road-mapping, product definition, competitive landscape analysis, social media marketing, human-centered design, graphic design.