Delivered full-funnel, integrated marketing campaigns for global brands across digital, social, experiential, and retail, alongside global partner/brand activations, blending storytelling, product education, brand-building, and consumer insights to drive an increase of +40% in audience engagement, and +25% in brand awareness. Resulted in driving $12M in agency-side incremental revenue.Developed scalable, data-driven, creative systems, and content frameworks for multi-channel campaigns using audience insights, achieving a +40% improvement in campaign effectiveness, driving increased awareness +15%, and lifting product perception +35%.Spearheaded innovative creative direction for progressive brand and product storytelling, leveraging AI, 3D, AR/VR, motion design and other emerging technologies to captivate audiences, enhance brand identity, and increase customized creative by 150%.Directed internal/external marketing, creative, content, insights, product, and UX teams/partners to deliver world-class visual storytelling, aligning strategy, brand, and business goals for explosive impact, and a +25% boost in YOY campaign effectiveness, and +20% ROI.CLIENTS // GOOGLE, MICROSOFT, JAGUAR, SAMSUNG, NETFLIX, DOVE Samsung, Galaxy—Led Samsung Galaxy’s 2024 product launches, securing a 20% global market share and $54M in sales by Q2 2024. Managed cross-functional teams across marketing, creative, and social media, driving global collaborations for live events. Increased post-launch engagement by 12% YOY with feature-focused films and branded content, leveraging AI and emerging technologies to align product vision with business strategies.Google, Made By Google—Led creative for Google Gemini and Pixel 9 launches, driving a 6% YOY revenue increase and 3.8M units sold. Oversaw product films, events, and visual communications, ensuring consistent branding across markets. Boosted engagement and awareness by highlighting Google’s hardware and software capabilities.

Built and led a 40-person creative, digital and social media team, generating $45M in incremental profit aiding a YOY 2% increase in operating margin by directing art, video, motion, and design to build awareness, engagement, conversion, and brand loyalty across digital platforms for Fortune 500 Brands. Directed multi-channel digital strategies for high-profile clients, increasing campaign engagement and effectiveness by a 50% per client. Managed multi-agency collaborations and aligned cross-functional teams to deliver breakthrough campaigns in global markets.Developed scalable social and creative frameworks with internal teams for content performance tracking, increasing social ROI 42%.Led social-first full-funnel campaigns integrating 3D, AR/VR, and AI, to scale, expand, and personalize creative improving target audience engagement by 120%, and content delivery speed by 30%, to respond to social trends at the speed of the market.Governed globally decentralized creative and social teams, by establishing efficient workflows for on-time, in-budget creative.Transformed audience data into compelling creative, aligning emerging trends with cultural relevance. Elevated influencer strategies, securing partnerships that drove 25% more traffic to brand-owned channels.Optimized business development storytelling, increasing focus on long-term client relationships, brand development, and client loyalty through creative solutions. CLIENTS//JAGUAR/LAND ROVER, META, FACEBOOK, MICROSOFT, LENOVO Jaguar Land Rover | Social—I led the complete overhaul of Jaguar and Land Rover’s social media strategy in 2022. With outdated content failing to engage their audience, we deleted their decade-old Instagram archives and developed a fresh, brand-centric approach inspired by luxury fashion. By leveraging cutting-edge tools like 3D, AR/VR, Motion Design, Gaming, and AI, we created unique, visually stunning content that showcased the cars in innovative ways.

Led the merger of two leading creative agencies into a cohesive global brand, scaling the Global Creative & Design team from 28 to 90+ across 10 countries, winning 17 new clients, achieving a $33M YOY revenue increase through delivery of 200+ integrated campaigns, products, experiences, social content, and innovative solutions for 80+ clients.Cultivated a high-performing Global Creative & Design team and culture built on collaboration, creativity, efficiency, and innovation. Achieved a retention rate of 95% while growing team size by 300%, and a 87% employee satisfaction rate, the highest in all of global teams inside Wipro and DesignIt. Delivered over 200 projects involving: brand development, multichannel brand storytelling, creative strategy, end-to-end physical-to-digital consumer experience, advertising, integrated marketing, social, product design, application design, and UX design systems.Wrote and designed brand, product, social, and marketing playbooks, increasing campaign success rates by 45%, while ensuring brand consistency and driving awareness through data-buttressed storytelling and decision making.Designed scalable systems and workflows for multi-format storytelling, from video content to digital marketing, reducing campaign errors by 15%, improving project turnaround by 40%, enhancing creative impact after implementing learnings from project postmortems, while maintaining high-quality output in fast-paced environments.Designed thought leadership programs, including white papers, blogs, and podcasts, achieving a 40% YOY growth in content engagement to develop employer brand. Spearheaded the creation of brand identity systems, resulting in a 45% increase in client audience engagement and a 25% improvement in global brand awareness. Led all Microsoft social accounts across all platforms: TikTok, Instagram, X, Facebook, Youtube.CLIENTS// MICROSOFT, APPLE, AMAZON, ACER, VERIZON, MASTERCARD, CREDIT KARMA, LG, LEVI, HONEYWELL, DIVERSEY

On April 1st, 2021, the Rational brand transitioned to Designit through merger.—Led Rational's Global Creative Practice. Ran a cross-functional global team of 30 creatives supporting clients such as Microsoft, Acer, Apple, and Amazon with brand development, creative strategy, consumer storytelling, end-to-end digital experience, multichannel executions, digital advertising, marketing campaigns, and social media engagement. Provided global strategy, creativity, and insight to holding company Wipro to determine future direction of the organization. Built inter-connected processes to facilitate workflow across internal practices, to help the organization work for a singular purpose for clients. Contributed to creating an approachable, open, transparent, creative, innovative, and collaborative atmosphere across the team and organization.Won positions as a “Leader” for Wipro in Gartner Magic Quadrant, three new clients, and an estimated 10% increase in quarterly revenue.

Led global brand, strategy, and marketing across 17 international markets, contributing to a $700M revenue increase in 2019.Built and implemented a cohesive brand story, cross-platform content framework, and marketing system delivering consistent messaging across all consumer touch points leading to a 82% market share. Integrated brand into product marketing, clarifying product capabilities and features while indicating lifestyle benefit and building emotional connection through brand purpose, increasing consumer product knowledge 58%. Produced brand redefining, ATL/BTL creative marketing campaigns, globally integrated across television, digital, print, and retail.Launched global marketing programs in EMEA and APAC, lifting brand awareness and conversion by 10%-55% per market.Integrated testimonials and user-generated content into social platforms, improving customer engagement by 60%, generating a 45% increase in customer acquisition.Balanced data insights with creative excellence to deepen audience connection, optimizing content performance, leading to a 30% increased conversion rate.

Instagram, 91k followers, @sterlingsanders http://www.instagram.com/sterlingsanders

Founded and led a 50-person global creative team, generating $6.5B in billings, over 14B global impressions, across 42 clients.Delivered full-funnel marketing campaigns across social, digital, and experiential channels, increasing customer engagement by 25%, and brand loyalty by 20%, contributing to $3B in organic client revenue growth.Led end-to-end creative execution with adherence to budgets, timelines, and performance KPIs, boosting average client ROI 15% YOY.Spearheaded global business development, selling Publicis capabilities to top international brands in 120+ markets, resulting in 250+ projects and campaigns across 8 years. Recognized as Business Development Person of the Year in 2013, 2014, and 2015.Consolidated 100+ agencies into cohesive client-focused pillars, enhancing creative/operational workflows between multi-agency, multi-region, and multi-service clients.Mentored teams to adopt innovative approaches to storytelling, improving creative quality, efficiency and effectiveness. Pioneered the client profit and product innovation group, working directly with clients on brand revitalization, innovative revenue streams, product development, creative concepts, design, and digital transformation, increasing average client profit by 25%.CLIENTS// SAMSUNG, MICROSOFT, COCA-COLA, CITI, VISA, P&G, ABINBEV, MARS, KRAFT, TWITTER, AIRBNB, DISNEY, COMCAST, NBCUNIVERSAL, ALLSTATE, EA GAMES, WALMART, ESURANCE• P&G, “Like a Girl," 75M views, 150 countries, 4.5B IMP.• Samsung, “Oscars Selfie,” 1.7M engagements, 2.4B IMP, 3.4M Retweets.• Airbnb, “Experiences Launch,” 39M IMP, 440K Viewers, 4.1M Likes.• Microsoft, "Xbox One Launch," Times Square, 1M units sold on launch day.• Esurance "Save30," 2.6B IMP, 260,000 new followers, 5.4M engagements.• P&G, CoverGirl "Star Wars," #1 Trending FB, +725% Retailer Sell-In, +250M IMP• Bravo, Kraft “Top Chef Home Edition,” Mobile/Web Game App, 56%. sales increase.

Co-founded and led a 15-person design team, developing creative that increased consumer engagement for B2C / B2B clients.Led creative work for high-profile clients such as Microsoft (“Windows 8”), Coca-Cola, Covergirl (“Hunger Games”), and Anheuser-Busch, delivering effective campaigns that drove significant brand growth. Created, managed and led Design Team focused on crafting creative executions, attached to media strategy, for client marketing needs, consumer engagement and revenue growth. Directed all phases of creative work—from concept through production—for Publicis Media agencies (Starcom, Zenith, Spark Foundry, Performics, Digitas) and their clients to increase the impact and effectiveness of consumer campaigns and client products and services. Promoted from the previous position at Starcom.CLIENTSMicrosoft, Anheuser-Busch InBev, Heineken Global, Coca-Cola, Mars-Wrigley, Comcast NBC-Universal, DardenCREATIVE, CAMPAIGNS & RESULTS• Microsoft "Windows 8 Launch," 2M in attendance at Time Square, Synced screens across buildings, 200k online engagements, 30% of search queries.• Microsoft "Windows Phone," partnered with the Microsoft Design Team to create some of the initial Panorama concepts and wire-frames for Windows Phone 7, 8 and 8.1 UI/UX• Microsoft Advertising rebrand driving consumer engagement and awareness across Microsoft's core markets.• Launched P&G Cheer laundry detergent re-brand campaigns, strengthened it’s markets position in the category, increasing core and auxiliary market awareness 20%.• Creative consultant for Procter&Gamble, Kraft and Kellogg.• Crafted and launched ground-up global rebrand Starcom Mediavest Group, Vivaki and Zenith.• Oversaw Starcom creative: experience design, client work, business development and brand.

Provided creative, art and design direction to Business Development, Marketing Communications and Client Teams at Starcom, Starcom Mediavest Group, Vivaki, Liquid Thread, and Spark. Design and creative ideology was used to frame Starcom capabilities and messaging, while simultaneously solving for client creative needs and strategic goals. Won $1.7B in billings for Starcom USA; $1.4B in billings for Starcom Mediavest Group globally. Clients won: Microsoft, Anheuser-Busch InBev, Heineken Global, Coca-Cola, Mars-Wrigley, and Comcast NBC-Universal.Conceptualized, illustrated and designed corporate identity and digital presence, crafting successful global re-brands for Starcom MediaVest Group & Starcom, Zenith Optimedia and Vivaki.

Founded a creative constancy helping companies with brand strategy, awareness, advertising, and product launch in digital channels by creating functional, engaging and content-driven marketing plans, advertising executions, and creative.Analyzed interactive market trends, traffic, data and prepared production planning. Aided and engaged in cost estimation, pitch, presentation and price negotiation. Conceptualized, illustrated and designed product brand identity, digital presence, promotional materials, packaging, direct mail, product displays, digital, print, web executions.CLIENTSCoca-Cola, Red Bull, Heinz, Sony Computer Entertainment of America, Nintendo, Grant Thornton, Gilbane Building Company, University of Illinois.CAMPAIGNS & RESULTS• Sony "Playstation 3 Launch." Online viral campaign, "Play B3yond," reaching 100,000 unique viewers in the first week, 1.1M impressions in totality.• Headed the digital component of Coca-Cola “Open Happiness” in partnership with Wieden+Kennedy. • Created, in partnership with Red Bull and SCEA, an island mini-game on the PS3 network "Playstation Home," allowing players to explore a tropical Red Bull themed interactive virtual space.• Heinz first online digital, social, campaign in combination with YouTube, to create the next great Heinz Ketchup ad. Thousands of commercials were uploaded, winner was awarded $57,000 and a national tv spot.• In partnership wtih Pentagram Design, Grant Thornton rebrand. Logo, brand, ad design and imagery.• Redesigned the 2005 Red Bull "Wings" Street Team for sponsored summer sports events and concerts by creating a community website for interaction and generating creative consumer engagement. Increased outreach by 200%.• Implemented and aided design of a new web-portal for the University of Illinois College of Communications, including updating design, web standards and backend CMS.

• Aided US implementation of worldwide brand redesign, awareness and training. • Streamlined national design and marketing processes for greater efficiency and consistency.• Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums.• Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results.• Created and designed new marketing / promotional materials, graphic elements, editorial images and icons.• Updated, designed and analyzed internal and external digital marketing for brand presence and impact.• Reviewed materials for brand compliance.• Generated templates and training for local office marketers.

• Implemented an online construction contractor bidding application (iBidPro), migrating a hardcopy qualification process to comprehensive, online, digital databases.• Executed and streamlined pre-bid contractor qualifications; inspected credentials for approval.• Facilitated internal, external and joint-venture: vendor, contractor, sub-contractor and supplier relations.• Released bid packages, supplements and construction drawings to qualified bidders.

• Managed an online staff of 67 in full website operation: set and enforced editing and publication deadlines; provided concept to completion, performance-oriented project management; hired and evaluated staff.• Directed as editorial chief, PR and advertising representative in daily business and at global trade shows.• Conducted advertising and content exclusivity negotiations with game publishers, developers and retailers.• Created and analyzed marketing campaigns with: CRM, SEO, SEM, CTR, ROI, CPI, CPM, CPC, CPL, PPC.• Moderated and tripled content coverage to grow online community, commentary and site loyalty.• Generated large scale advertising revenue growth; increased market readership to 700k+ uniques a month. • Set visual and interaction design, front-end functionality, usability, accessibility and information architecture.• Developed and published website graphics, design, writing and editing.• Promoted from previous position after August 2001.

• Generated new public relations and business contacts to gain industry support; created a new brand identity.• Launched three successful site redesigns; managed all digital assets and database servers.• Wrote, edited and posted video game reviews, previews, features and editorials.• Promoted from previous position after June 2000.

• Used database programming to develop new ways of tracking electronics for inventory.• Created two intranet webpages for the Midwest region of Glibane Building Company and At&t SBC Services.

• Wrote video game reviews, previews and features.• Maintained a 20GB database used for download, review and pictorial access.