Sterling Sanders Email & Phone Number

Los Angeles, CA, US

Delivered full-funnel, integrated marketing campaigns for global brands across digital, social, experiential, and retail, alongside global partner/brand activations, blending storytelling, product education, brand-building, and consumer insights to drive an increase of +40% in audience engagement, and +25% in brand awareness. Resulted in driving $12M in.

New York, US

Built and led a 40-person creative, digital and social media team, generating $45M in incremental profit aiding a YOY 2% increase in operating margin by directing art, video, motion, and design to build awareness, engagement, conversion, and brand loyalty across digital platforms for Fortune 500 Brands. Directed multi-channel digital strategies for.

Copenhagen, DK

Led the merger of two leading creative agencies into a cohesive global brand, scaling the Global Creative & Design team from 28 to 90+ across 10 countries, winning 17 new clients, achieving a $33M YOY revenue increase through delivery of 200+ integrated campaigns, products, experiences, social content, and innovative solutions for 80+ clients.Cultivated a.

Copenhagen, DK

On April 1st, 2021, the Rational brand transitioned to Designit through merger.—Led Rational's Global Creative Practice. Ran a cross-functional global team of 30 creatives supporting clients such as Microsoft, Acer, Apple, and Amazon with brand development, creative strategy, consumer storytelling, end-to-end digital experience, multichannel executions.

Bangalore, Karnataka, IN

Led global brand, strategy, and marketing across 17 international markets, contributing to a $700M revenue increase in 2019.Built and implemented a cohesive brand story, cross-platform content framework, and marketing system delivering consistent messaging across all consumer touch points leading to a 82% market share. Integrated brand into product.

Instagram, 91k followers, @sterlingsanders http://www.instagram.com/sterlingsanders

Paris, Ile De France, FR

• Founded and led a 50-person global creative team, generating $6.5B in billings, over 14B global impressions, across 42 clients.Delivered full-funnel marketing campaigns across social, digital, and experiential.
• P&G, “Like a Girl," 75M views, 150 countries, 4.5B IMP.
• Samsung, “Oscars Selfie,” 1.7M engagements, 2.4B IMP, 3.4M Retweets.
• Airbnb, “Experiences Launch,” 39M IMP, 440K Viewers, 4.1M Likes.
• Microsoft, "Xbox One Launch," Times Square, 1M units sold on launch day.
• Esurance "Save30," 2.6B IMP, 260,000 new followers, 5.4M engagements.

Paris, Ile De France, FR

• Co-founded and led a 15-person design team, developing creative that increased consumer engagement for B2C / B2B clients.Led creative work for high-profile clients such as Microsoft (“Windows 8”), Coca-Cola, Covergirl.
• Microsoft "Windows 8 Launch," 2M in attendance at Time Square, Synced screens across buildings, 200k online engagements, 30% of search queries.
• Microsoft "Windows Phone," partnered with the Microsoft Design Team to create some of the initial Panorama concepts and wire-frames for Windows Phone 7, 8 and 8.1 UI/UX
• Microsoft Advertising rebrand driving consumer engagement and awareness across Microsoft's core markets.
• Launched P&G Cheer laundry detergent re-brand campaigns, strengthened it’s markets position in the category, increasing core and auxiliary market awareness 20%.
• Creative consultant for Procter&Gamble, Kraft and Kellogg.

Paris, Ile De France, FR

Provided creative, art and design direction to Business Development, Marketing Communications and Client Teams at Starcom, Starcom Mediavest Group, Vivaki, Liquid Thread, and Spark. Design and creative ideology was used to frame Starcom capabilities and messaging, while simultaneously solving for client creative needs and strategic goals. Won $1.7B in.

• Founded a creative constancy helping companies with brand strategy, awareness, advertising, and product launch in digital channels by creating functional, engaging and content-driven marketing plans, advertising.
• Sony "Playstation 3 Launch." Online viral campaign, "Play B3yond," reaching 100,000 unique viewers in the first week, 1.1M impressions in totality.
• Headed the digital component of Coca-Cola “Open Happiness” in partnership with Wieden+Kennedy.
• Created, in partnership with Red Bull and SCEA, an island mini-game on the PS3 network "Playstation Home," allowing players to explore a tropical Red Bull themed interactive virtual space.
• Heinz first online digital, social, campaign in combination with YouTube, to create the next great Heinz Ketchup ad. Thousands of commercials were uploaded, winner was awarded $57,000 and a national tv spot.
• In partnership wtih Pentagram Design, Grant Thornton rebrand. Logo, brand, ad design and imagery.

Chicago, IL, US

• Aided US implementation of worldwide brand redesign, awareness and training.
• Streamlined national design and marketing processes for greater efficiency and consistency.
• Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums.
• Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results.
• Created and designed new marketing / promotional materials, graphic elements, editorial images and icons.
• Updated, designed and analyzed internal and external digital marketing for brand presence and impact.

Providence, RI, US

• Implemented an online construction contractor bidding application (iBidPro), migrating a hardcopy qualification process to comprehensive, online, digital databases.
• Executed and streamlined pre-bid contractor qualifications; inspected credentials for approval.
• Facilitated internal, external and joint-venture: vendor, contractor, sub-contractor and supplier relations.
• Released bid packages, supplements and construction drawings to qualified bidders.

• Managed an online staff of 67 in full website operation: set and enforced editing and publication deadlines; provided concept to completion, performance-oriented project management; hired and evaluated staff.
• Directed as editorial chief, PR and advertising representative in daily business and at global trade shows.
• Conducted advertising and content exclusivity negotiations with game publishers, developers and retailers.
• Created and analyzed marketing campaigns with: CRM, SEO, SEM, CTR, ROI, CPI, CPM, CPC, CPL, PPC.
• Moderated and tripled content coverage to grow online community, commentary and site loyalty.
• Generated large scale advertising revenue growth; increased market readership to 700k+ uniques a month.

• Generated new public relations and business contacts to gain industry support; created a new brand identity.
• Launched three successful site redesigns; managed all digital assets and database servers.
• Wrote, edited and posted video game reviews, previews, features and editorials.
• Promoted from previous position after June 2000.

Providence, RI, US

• Used database programming to develop new ways of tracking electronics for inventory.
• Created two intranet webpages for the Midwest region of Glibane Building Company and At&t SBC Services.

• Wrote video game reviews, previews and features.
• Maintained a 20GB database used for download, review and pictorial access.

Bachelor Of Science (Bs), Major: Journalism; Minors: Business Administration, Political Science

High School Diploma