Sterling Schroeder Email & Phone Number

Bentonville, Arkansas, United States

Working alongside the Walmart Private Brands Packaging Team creating First-in-Series files for multiple brands. Also, Helping update Brand/Packaging guidelines.- Worked on HyperTough packaging updates to help the team with the backlog of work.- Worked on the brand relaunch for Expert Gardener. Helped maintain the brand basefile, updating it as the we adjusted the brand execution to various formats. Also helped with ideation on applying the brand to the plant tag formats.- Worked on the Mainstays Brand, updating existing files and creating new first-in-series files.- Also helped make updates to various brand guidelines.

Bentonville, Ar

Part of a team dedicated to providing last minute changes, versioning, and prepress work for the monthly Walmart advertising circular. I also provided design work for Sam's Club and Sam's Club Canada. • Tab support includes preflighting, file management, versioning, and photo retouching.• Took on the updating and maintenance of the team process. Rewrote the process to be more user-friendly and comprehensive. This allowed for rapid on-boarding when bringing on additional help to compensate for increased workloads.• Worked with the team to help design and deliver signing for Sam’s Club’s photo department and website.

Bentonville, Ar

The Walmart Heritage GroupManaged all creative needs for The Walmart Museum, The Spark Café, Walton’s 5&10, SparkShop.com, and SparkShop physical store at Walmart home office. Promoted positive image for company heritage, maintained adherence to brand standards for products, and helped buyers achieve business goals.• Collaborated with museum archivist to create special exhibits educating visitors on company heritage and culture.• Provided logos, website photo direction, and creative direction/brand compliance for products in Spark Shop and SparkShop.com launch.• Designed promotional signage for new Sparkler flavored sodas for The Spark Café.• Created brand guidelines for use of Sam Walton’s images, archive video, and quotes.

Bentonville, Ar

Walmart Visual Merchandising/Walmart Marketing - Customer Experience DesignLed implementation of in-store signage for grocery, health and wellness, consumables, cosmetics, small-format stores, and seasonal campaigns. Managed team of designers, providing creative direction and development. Worked with merchants to develop branding guidelines for alignment of seasonal displays with seasonal campaigns. Developed seasonal brand guidelines and assets for agency partners.• Maintained positive relationships with cross-functional teams to deliver optimal creative programs.• Developed signage for corporate meetings and worked as part of setup crew and on-site support team.• Contributed to new navigational package development for liquor department and stand-alone liquor stores.• Collaborated to design new fixture and sign formats for Produce Media Flight program to promote quality and freshness of produce.• Partnered with visual merchandising and fixture teams and in-house printer to reinvent shelf-level signage in cosmetics department to increase efficiency, reduce costs, and improve quality control.• Contributed to launch of new “Plus Up” program for key seasonal campaigns, increasing seasonal presence in store.• Aligned company seasonal campaign scheduling with product development partners to create more cohesive presence in store.

Bentonville, Ar

Walmart In-Store PresentationOversaw implementation of in-store signage for grocery, health and wellness, consumables, cosmetics, and small-format stores. Managed team of designers, providing creative direction and development. Collaborated with other team leaders to establish consistency in workflow and file storage protocols. • Maintained positive relationships with cross-functional teams to deliver optimal creative programs.• Worked with merchant partners in baby category to reinvent layout and signage within department.• Developed new menu board system for deli department that promoted in-house Prima Della brand.• Developed signage for corporate meetings and worked as part of setup crew and on-site support team.• Assisted in meat department reinvention project, collaborating with sign prototype expert to develop new sign format, eliminating costly fixture to save money and enabling easy cleaning to improve quality perception.• Developed navigational signage for frozen food department to help customers easily find product; aided in development of new sign fixture and price flag format to increase price perception.• Collaborated with sign prototype expert to develop new sign format for produce department, enabling attachment of signage across several different fixtures.• Created onboarding guide to orient new team members to company processes.