Simone Sterling, Cmp Email & Phone Number

Remote

• Eight-figure upsell revenue earned by working with company partners to align and deliver perfect product positioning and messaging through internal and consumer-facing channels and tools.• six figure budget secured by gaining executive buy-in to create the virtual executive briefing center unlocking revenue potential and expanding market penetration.Created the company’s first-ever executive briefing program and built out the virtual executive briefing center (EBC) experience with leading-edge technology, professionally produced content, and increased event frequency. Developed the program's strategic expansion efforts to unlock additional client experiences and built a team of three to support the expansion. Established and maintained relationships with market teams, product managers, executives, and executive admins regarding processes and procedures necessary to execute successful briefings.

California, United States

• 85% of prospects led to follow-up conversations achieved by championing the sales team to generate a pipeline and ensure maximum ROI from in-person and digital events.• Surpassed event attendance goal by 24% by creating valuable engagements for the NASCAR experience over two years; created the NASCAR event sponsorship program.Led the overall development, management, production, and success of regional events, including tradeshows with ~20,000 attendees. Ensured quality event execution and led the negotiation and contract process for marketing and sales with event partners.

Carpinteria, Ca

• 100% improvement in resource optimization unlocked by creating systems and processes to streamline the event planning process workflow. • 4.5/5 event satisfaction captured by developing and producing campaign strategies with the regional marketing team; collaborated with other departments to align events with global marketing campaigns.Collaborated across departments to ensure the success of marketing campaigns, 75+ regional events, NASCAR, and trade shows; planned and executed all roadshows for the assigned region. Utilized project management software to manage event timelines and ensured all event deadlines met. Oversaw event logistics, including booth design, staffing and scheduling, budget tracking, and deliverables.

Guide clients through the wedding coordinating process and execute day of wedding.Assisting with set up, timeline, working with vendors and design with Wedding Event Planning company, CMG Events.

• 2X ROI attained by leading the development process for all event plans ensuring alignment with organizational and marketing goals.Handled the coordination and communication for events of up to 1,000 people, including administrative support, vendor management, and all activities that supported successful event operations. Maintained interdepartmental communications materials, reports, and standard operating procedures. Organized and executed registration for all events and managed the event calendar. Assisted in creating event marketing materials, marketing projects, and departmental collateral.

Greater Seattle Area

Led the setup, on-site management, and breakdown coordination of 100+ station events and live broadcasts. Supported the tactical execution of 50+ large concerts, festivals, and other events

Greater Seattle Area

-Planned over 10 events and hosted Dry Soda promotions on university campuses.-Utilized taste testing events in numerous cities across the country to educate consumers on brand offerings.