Making SODA.Auto loved by customers, partners, investors, ensuring it becomes a sustainable business.I oversee PR and Marketing, Partnerships, Customer Relations, and Investment attraction.

DUAMENTES is a global growth & strategy alliance that harnesses market insights, propels sustainable scaling, and boosts revenue streams.〉100+ local experts 〉35 countries presence〉1000+ happy clients all over the world

EV Components Ecommerce:〉Provided the launch and development of an Ecommerce business selling EV components and software, stabilising Arrival's cash flow and enabling a pivotal transition from R&D to revenue generation.〉Conceptualized and executed a strategic business plan, with a focus on market prioritization and product line management, to enhance cost-effectiveness, profitability, and competitive edge. Approach led to an appreciable rise in conversion rates.〉Led the investment preparation process to secure vital funds for business expansion, designed a comprehensive five-year business development plan to safeguard Elements future growth and success.End2End Experience:〉 Hired directly by the CEO to instill a customer-centric culture, culminating in impressive customer satisfaction over several years.〉Implemented improvements to vehicles and digital tools that sped up delivery times and markedly enhanced customer business performance.〉Steered a multi-disciplinary team in fine-tuning vehicle design and software, realizing improvements such as more efficient tire-changing times and increased user accessibility.

Commercial EVs Ecommerce:〉Steered the formation of a novel B2B E-commerce vertical for vehicle sales, anticipating substantial improvements in regular cash flow, cost efficiencies, and precision in demand forecasting.〉Managed an extensive global market assessment to identify ideal launch sites for the e-commerce venture, with the aim of accelerating market penetration and broadening Arrival's reach.〉Conceived a novel synchronized sales-production approach, anticipated to augment customer Lifetime Value and foster rapid response to market variations. This ground-breaking strategy, paired with an ambitious project delivery timeline, was set to set a new standard in project efficiency at Arrival.UX Research:〉Directed an enthusiastic research team across diverse vehicle models including vans, buses, and cars, undertaking exhaustive research and testing across pivotal markets.〉Transformed research insights into a multitude of efficacious changes across vehicles, software, and digital tools, thus refining Arrival products to lead in the commercial electric vehicle sector.〉Orchestrated a comprehensive Meta Customer Journey Map, anticipated to amplify team efficiency through clear objectives and minimized inter-team interactions, underscoring Arrival's commitment to customer-focused innovation.

〉Championed the integration of a human-centred design, transforming Arrival into a user-centric brand that significantly attracted customers, investments, and played a important role in its IPO success. 〉Built and coached a high-performing UX research team and was personally recognized as the top leader in an HR survey.

VK is one the largest EMEA investment technology corporation. It covers over about 30 countries and has a 1+ billion user base.〉Established and led the largest UX research department in CIS, significantly integrating UX principles into VK's development culture and impacting over 200 diverse products across a span of nine years.〉Built four UX labs hosting 10,000+ global user sessions. The resulting changes led to metrics enhancements: 1% to 8% funnel improvement, 25% to 4% churn reduction, and a significant uplift in brand perception.

〉Contributed to extensive UX research efforts, leading to substantial enhancements in key Google products such as Search, Chrome, Ads, Translate, and Maps.〉As part of a collaborative international team, aided in the development of a universal design strategy, realizing estimated savings of hundreds of millions of dollars through reduced localization needs.

〉Co-founded HCI company, pioneering UX research in the CIS region with impactful projects for clients such as Microsoft〉Led significant UX transformations, such as a 5x reduction in customer support inquiries for a fintech service via a user interface overhaul, and an omnichannel communication strategy for mobile operators, which resulted in a 38% drop in churn rate.