The experience of being a patient shapes why I design. When I was first diagnosed with a chronic condition, I was looking for information.+ Was it clear and easy to read despite the complexity of the topic? + Were there helpful graphics and icons to support the storytelling? + Did it look and feel both approachable and dependable?People aren’t patient — we make snap decisions when it comes to design. As a designer in the health sector, I have found these questions apply in both B2B and D2C contexts. There isn’t spare time when it comes to health care, and no one makes time for poorly presented information or identity. Health branding needs to speak to all kinds of people ... patients, clinicians, providers, payers, etc. It is a unique animal that must be a convincing crossbreed between hyper-professional and hyper-personal.Good visual identity is human. It balances the trustworthy with the authentic.I create identity systems, brand marketing assets, social media posts, presentations, page layouts, infographics, animations, graphic emails, and websites … all with the end-user in mind. My work is often rooted in qualitative and human-centered research that involves presenting insights to key stakeholders.I have 6+ years of design and research expertise to see through projects from start to finish, but I approach each as a facilitator rather than expert. The best results come through collaboration. In teams, I helped one client nearly double their conversion goals and another increase their Giving Week donations by 94% (YoY). I could do this with anyone, but I am most energized by co-conspirators who are redesigning health.Reach out to see how we might work together.design [at] sternsarah [dot] com