Senior Data Analyst
CurrentCreated a number of reports and dashboards in Salesforce.com used to show high level summaries and corresponding details behind Horizon Sales performance and effectiveness of Marketing business strategies. Enabled the company to determine where to focus their resources to enhance productivity, increase market share, evaluate broker performance and track industry trends by various components such as SIC code and market sectors.Compiled data/reports used in sales trending analysis, new product development and customer retention for the Small Employer market using MS Access and Excel.Used MS ACCESS to create front end modules to allow users point and click functionality used in various departmental functions.Used data validation and pivot tables to create the model for aligning sales staff and giving managers the ability to perform “what-if” changes to alignments enabling them to determine impact on staff workload.Utilized macros to automate many existing manual procedures to facilitate report distribution.Automated the process of capturing enrollment projections and consolidating the data into user friendly views by using Excel/Access macros and advanced features of Excel pivot tables such as filters and slicers.Assisted with the configuration of the base Salesforce.com package to corporate specifications by designing standard/custom objects, custom reports and dashboards.Imported data into Salesforce using data cleansing techniques to map fields from various data sources and validation of expected results.