As VP of Sales and Marketing, role responsibility includes managing all brands, distribution channels, and deployment of sales for the organization. Responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization. Specific responsibilities include business and market development, customer management, management of market research, strategic direction for promotion and advertising, sales growth and customer satisfaction. Oversees the sales and marketing team members’ daily activity and development.

Recruited by owner to join executive team to strategically streamline and scale the company, working towards ultimate sale upon exit. Primary focus to form and nurture new relationships with big box vendor partners, working collaboratively to grow presence within their footprint. Acting “face of the company” within veterinary community. Responsible for creating, analyzing and improving existing operation. Tasked to inject corporate structure into the workplace.• Universal Sales Management – develop business plans for assigned sales territory and accounts.• Funnel Management – manage and track sales opportunities through the sales process and documents in CRM.• Contacts – responsible for identifying and managing relationships with key decision makers and influencers.• Product ownership – develop a strong knowledge of Veterinary products and corresponding client value proposition.• Set Sales Targets – meet/exceed assigned sales revenue targets and KPI’s.• Contracting – own and facilitate the contracting process to include proposals, legal contract, SLAs, due diligence and scope of work.• Close deals – expected to create a sense of urgency and close business in the shortest timeline possible.• Team Collaboration – effectively works in a team environment assisting colleagues and leverages the skills of the team as needed• Client meetings - coordinates and assists in leading sales meetings to include site logistics, agenda creation, and resource management.• New Business Development – responsible for the onboarding of Family Dollar, Pet Supplies Plus, Advanced Auto Parts and Fresh Market.• Existing Business Development – responsible for the relationship nurturing of CVS, Walgreens and Walmart.

Responsible for the management of all direct sales and reseller functions, strategic partnerships, and increasing Current USA’s network of customers. Current USA, which has strategically aligned itself with Distribution, E-Commerce and Retail partners, will expand its efforts to reach an even larger end consumer base.Spearheaded the launch of Current USA’s highly anticipated LOOP™ ecosystem of aquarium products with wireless control, including Orbit™ IC LED fixtures and EFlux™ DC water pumps. LOOP™ is the first and only system specifically designed for syncing lights, pumps and other accessories into a single, controllable network.- Strategic sales channel planning & management- Pricing and price level management- Every-day and periodic discount planning & management- Promotional programs planning and management- Show / event planning, management and attendance- Strategic sales advancement / new business development- Outside sales support including dealer visits- Strategic account planning & management- Individual business plans- Comprehensive and reliable communication with accounts- Promotional materials and samples- Product / rep training- Pricing or inventory changes- Show & event participation- Discounts and promotions- Relationship development and maintenance with key buyers, stores, etc.- Sales Forecasting & Sales Related Budgeting- Show/Event participation budget- Promotional budget- Sales travel budget- Field program budgetCurrent USA is a leading provider of innovative LED lighting and aquarium products that are simple, elegant, easy-to-use and make fish keeping fun again. Headquartered in San Diego CA, the company designs and manufactures a complete line of LED lighting fixtures and aquarium products with wireless control. Under its Ecoxotic brand, the company supplies lighting products to public aquariums, zoological institutions, and research laboratories.

Executive-level leadership position with world-renowned award winning designer/manufacturer of various animal habitats. Focused on driving new business, innovating new products, cultivating client relationships, expanding sales division, and generating domestic and international revenue growth. Plan and coordinate domestic and international trade shows. Manage budget and hold P&L responsibility. Serve as the company’s point person for overall strategies and initiatives including marketing, advertising, product and brand management from conception to birth into the market.• Plan, manage and execute wholesale business development and sales plans targeted to strategic partners (retailers/distributors) both internationally and throughout the United States to drive market share, enhance customer satisfaction and continuously improve sales, with primary focus on profitability. Create merchandising offers resulting in market consumer acceptance.Extensive long-term Global relationships in place with Distributors servicing the Independent Channel, National Big-Box Retailers, and both Branded and Private Label Manufacturers within the Pet & Aquarium Industry.• Direct and mentor top-tier sales teams (local and nationally) able to revitalize dormant accounts, recapture lost accounts and penetrate new target markets. Maintain a highly organized sales process. • Successfully collaborate with China office and factory (Taizhou, Zhejiang) to facilitate company goals and business objectives.

Highly successful tenure with the organization, promoted through a series of increasingly responsible leadership positions. Earlier career responsibilities were diverse and included financial reporting, payroll management, scheduling, human resource management, report generation, team mentoring & leadership, merchandising, vendor relations, budgeting, inventory control, business development, operations management, sales, marketing, branding, advertising, distribution/channel management, and more; managed daily business/sales operations for multi-million dollar, 22,000 sq. ft. retail location (directed staff of 60+). Recruited back by Owner in 2010 to direct operations, help re-brand new division, and lead start-up operations; responsible for managing HR, developing policies, managing relationships, negotiating leases and creating marketing programs. • Drive organizational excellence and successfully established a customer centric culture with exceptionally high employee morale. Provide innovative/inspirational leadership to mentor key human resource assets (Store Managers, etc.).• Recruit talented personnel, clarify brand vision, build brand awareness, and plan/create/implement all marketing, advertising, and revenue growth strategies (radio, TV, internet, etc.). Manage $500K annual advertising budget.• Spearheaded ground-up build out of multiple locations; developed policies, established pricing, sourced/procured software, negotiated leases, hired/trained/mentored/led teams, managed vendor/distributor/contractor relationships, etc.• Led $1 million renovation; managed Grand Re-opening project from inception to completion through clarifying project goals, addressing complex challenges, and communicating strategies in a collaborative, team-building atmosphere.• Created high impact training programs, improved employee performance.• As CEO, retained all COO responsibilities with additional strategic planning, marketing, financial and total P&L responsibility.

• Collaborated with CEO and Owner to identify and develop new business opportunities, ensure corporate compliance, and facilitate targeted business goals and objectives.• Instrumental in achieving #1 chain-wide sales; co-developed in-house warranty program. Ranked #1 in total gross sales out of 30+ franchised store locations throughout the U.S. and Canada. • Executed major store remodels, completing all projects ahead of schedule and under budget. Enhanced customer experience and increased annual sales 15%. Served as District Manager between retail locations and distribution facility.• Trained, developed, mentored & led employees to deliver strong results through providing outstanding customer service.

Acquired 12-person operation (6,000 sq. foot Aquarium Superstore) in 1997 and grew to 35+ employees by 2004; sold the business in 2004. Successfully directed daily operations, hired/trained/developed/mentored/led employees, developed and executed growth strategies, created and implemented initiatives/polices/procedures, reduced operating costs, improved profit margins by 60%, and established a customer centric culture. Increased sales 25% in first 12-months and 300%.