Steve Biddle

Steve Biddle Email and Phone Number

Director, Retail Media, Meta @ Meta
Steve Biddle's Location
Oak Park, Illinois, United States, United States
Steve Biddle's Contact Details

Steve Biddle personal email

n/a

Steve Biddle phone numbers

About Steve Biddle

Builder of legendary marketing experiences gained through the successes and failures of 25+ years of advertising agency (Leo Burnett), retail (Walmart), and now, digital platform experience at Meta. And a veteran of the United States Air Force.

Steve Biddle's Current Company Details
Meta

Meta

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Director, Retail Media, Meta
Steve Biddle Work Experience Details
  • Meta
    Director, Retail Media Network Strategy And Solutions, Meta Business Group
    Meta Jun 2011 - Present
    Menlo Park, Ca, Us
    I've seen Meta develop from the Like button through today. Now, after 13 years at the center of this ever-evolving platform, with five patents/patents pending, my attention is now focused on the next evolution of digital marketing, retail media networks...charting a path for Meta to secure its critical place in this rapidly growing ecosystem.
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  • Billgo
    Board Director
    Billgo Aug 2015 - May 2023
    Fort Collins, Co, Us
    Board Director for the ultimate payments engine, BillGO. BillGO provides real-time payments, revenue and automation for bill payments. Learn how BillGO is changing the payments industry: https://www.billgo.com/.
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  • Walmart
    Senior Director, Advertising
    Walmart Mar 2008 - Jun 2011
    Bentonville, Arkansas, Us
    Oversee the development of Walmart’s most visible brand-building assets, bringing “Save money. Live better.” to life via television (500+ unique executions), radio, print, and digital. Develop communication strategy for the Walmart brand plus every Walmart category, providing finished assets for Walmart’s $800MM+ annual media spend. Direct six primary advertising/digital agencies, working with over 200 individuals to shape industry-recognized creative. Creative output acknowledged with Nielsen’s Top 10 Most-Liked, Most-Recalled New TV spots fifteen times, USA Today’s 2008 Holiday Campaign of the Year, Retail Advertising and Marketing Association’s 2009 Top Holiday Retail Spot/Campaign, besting Best Buy, Gap, Old Navy, and Target for the first time since the survey began. Work significantly contributed to being named AdAge’s 2009 “Runner Up” Marketer of the Year and Radio Mercury Awards Marketer of the Year Finalist 2009.Architected a cross-agency collaboration model, challenging accepted industry practices-- experiment led to breakthrough co-equity partnership work between Walmart/Coke, Walmart/P&G, and Walmart/Dove, among others.
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  • Leo Burnett
    Account Director
    Leo Burnett Apr 2005 - Mar 2008
    Chicago, Illinois, Us
    Managed communication teams for Special K, All-Bran, Smart Start, Frosted Mini-Wheats, and Raisin Bran Crunch brands. Helped usher Kellogg into digital arena with Cannes Lion-winning platforms on Special K and All-Bran, setting new category, and in some cases, industry standards in the areas of search (first branded Yahoo! search result), community (largest branded Yahoo! community in 2007) and the early seeds of social networking. · Authored a turnaround plan for an underperforming Kellogg franchise. Efforts to refocus and reposition the Raisin Bran Crunch brand led to a 15%+ turnaround in 2007, obliterating the category performance average and setting the brand up for sustainable growth in the future. · Led year-long overhaul of the Kellogg Smart Start brand, a number three contender in the heart healthy breakfast space--a makeover that included a road-tested repositioning and new philosophies purposefully designed to encourage greater interaction with the brand.
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  • The Richards Group
    Account Director
    The Richards Group Aug 2002 - Apr 2005
    Atlanta, Georgia, Us
    Directed The Home Depot's "virtual agency," harnessing expertise from DDB, Initiative Media,and Ketchum to deliver consistent implementation of The Home Depot's various marketing plans. Initiated and led The Home Depot's Effie award winning effort with ESPN College GameDay. Converted an initial billboard-only request into a fully integrated sponsorship program that still exists today. Efforts served as a model for subsequent Home Depot mega-sponsorships. Captained the advertising component of single largest brand launch in The Home Depot's history, RIDGID power tools; efforts propelled the brand to the number two selling power tool among pros at the end of its launch year. Managed all communication-related activities for several departments (hardware, electrical, lumber, and millwork) with a combined $100 million plus annual media spend. In addition, stewarded the development of a brand architecture tool for The Home Depot's top twenty proprietary brands.On Chick-fil-A team, helped articulate the ideal role/use of the famed cows in all marketing communications.
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  • Leo Burnett
    Account Supervisor
    Leo Burnett Mar 1998 - Apr 2002
    Chicago, Illinois, Us
    Crafted positioning strategies for Showtime brand and six original Showtime series. Also developed competitive analysis and creative strategy for their various TV genres.Managed day-to-day communication operations for Motorola's DigitalDNA semiconductor brand, including development of strategy and production of TV, Print, Outdoor and Trade executions. Led organization of a dedicated Motorola team at Leo Burnett's Austin office; three-month effort resulted in increased product advertising production as well as greatly improved client relations.Co-managed the development and implementation of both the short- and long-term strategic goals for Velveeta, Velveeta Shells & Cheese (VSC) and Cracker Barrel brands.
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  • United States Air Force
    Icbm Missile Launch Officer
    United States Air Force Dec 1992 - Mar 1998
    Randolph Afb, Tx, Us
    Managed a remote $5.7 million Missile Alert Facility. Accountable for all operations,maintenance, and security for 50 alert Minuteman III ICBMs. Orchestrated overhaul of 36 intense communication and weapon system checklists; carved out 64% of extraneous information into one user-friendly collection.
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Steve Biddle Skills

Integrated Marketing Advertising Marketing Communications Creative Strategy Marketing Strategy Competitive Analysis Marketing Creative Direction Management Strategic Planning Customer Insight Strategic Communications Brand Management

Steve Biddle Education Details

  • Colorado State University
    Colorado State University
    Business Administration
  • Texas A&M University
    Texas A&M University
    Political Science

Frequently Asked Questions about Steve Biddle

What company does Steve Biddle work for?

Steve Biddle works for Meta

What is Steve Biddle's role at the current company?

Steve Biddle's current role is Director, Retail Media, Meta.

What is Steve Biddle's email address?

Steve Biddle's email address is st****@****mac.com

What is Steve Biddle's direct phone number?

Steve Biddle's direct phone number is +177356*****

What schools did Steve Biddle attend?

Steve Biddle attended Colorado State University, Texas A&m University.

What skills is Steve Biddle known for?

Steve Biddle has skills like Integrated Marketing, Advertising, Marketing Communications, Creative Strategy, Marketing Strategy, Competitive Analysis, Marketing, Creative Direction, Management, Strategic Planning, Customer Insight, Strategic Communications.

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