Steve Biddle Email & Phone Number

Menlo Park, Ca, Us

I've seen Meta develop from the Like button through today. Now, after 13 years at the center of this ever-evolving platform, with five patents/patents pending, my attention is now focused on the next evolution of digital marketing, retail media networks...charting a path for Meta to secure its critical place in this rapidly growing ecosystem.

Fort Collins, Co, Us

Board Director for the ultimate payments engine, BillGO. BillGO provides real-time payments, revenue and automation for bill payments. Learn how BillGO is changing the payments industry: https://www.billgo.com/.

Bentonville, Arkansas, Us

Oversee the development of Walmart’s most visible brand-building assets, bringing “Save money. Live better.” to life via television (500+ unique executions), radio, print, and digital. Develop communication strategy for the Walmart brand plus every Walmart category, providing finished assets for Walmart’s $800MM+ annual media spend. Direct six primary advertising/digital agencies, working with over 200 individuals to shape industry-recognized creative. Creative output acknowledged with Nielsen’s Top 10 Most-Liked, Most-Recalled New TV spots fifteen times, USA Today’s 2008 Holiday Campaign of the Year, Retail Advertising and Marketing Association’s 2009 Top Holiday Retail Spot/Campaign, besting Best Buy, Gap, Old Navy, and Target for the first time since the survey began. Work significantly contributed to being named AdAge’s 2009 “Runner Up” Marketer of the Year and Radio Mercury Awards Marketer of the Year Finalist 2009.Architected a cross-agency collaboration model, challenging accepted industry practices-- experiment led to breakthrough co-equity partnership work between Walmart/Coke, Walmart/P&G, and Walmart/Dove, among others.

Chicago, Illinois, Us

Managed communication teams for Special K, All-Bran, Smart Start, Frosted Mini-Wheats, and Raisin Bran Crunch brands. Helped usher Kellogg into digital arena with Cannes Lion-winning platforms on Special K and All-Bran, setting new category, and in some cases, industry standards in the areas of search (first branded Yahoo! search result), community (largest branded Yahoo! community in 2007) and the early seeds of social networking. · Authored a turnaround plan for an underperforming Kellogg franchise. Efforts to refocus and reposition the Raisin Bran Crunch brand led to a 15%+ turnaround in 2007, obliterating the category performance average and setting the brand up for sustainable growth in the future. · Led year-long overhaul of the Kellogg Smart Start brand, a number three contender in the heart healthy breakfast space--a makeover that included a road-tested repositioning and new philosophies purposefully designed to encourage greater interaction with the brand.

Atlanta, Georgia, Us

Directed The Home Depot's "virtual agency," harnessing expertise from DDB, Initiative Media,and Ketchum to deliver consistent implementation of The Home Depot's various marketing plans. Initiated and led The Home Depot's Effie award winning effort with ESPN College GameDay. Converted an initial billboard-only request into a fully integrated sponsorship program that still exists today. Efforts served as a model for subsequent Home Depot mega-sponsorships. Captained the advertising component of single largest brand launch in The Home Depot's history, RIDGID power tools; efforts propelled the brand to the number two selling power tool among pros at the end of its launch year. Managed all communication-related activities for several departments (hardware, electrical, lumber, and millwork) with a combined $100 million plus annual media spend. In addition, stewarded the development of a brand architecture tool for The Home Depot's top twenty proprietary brands.On Chick-fil-A team, helped articulate the ideal role/use of the famed cows in all marketing communications.

Chicago, Illinois, Us

Crafted positioning strategies for Showtime brand and six original Showtime series. Also developed competitive analysis and creative strategy for their various TV genres.Managed day-to-day communication operations for Motorola's DigitalDNA semiconductor brand, including development of strategy and production of TV, Print, Outdoor and Trade executions. Led organization of a dedicated Motorola team at Leo Burnett's Austin office; three-month effort resulted in increased product advertising production as well as greatly improved client relations.Co-managed the development and implementation of both the short- and long-term strategic goals for Velveeta, Velveeta Shells & Cheese (VSC) and Cracker Barrel brands.

Randolph Afb, Tx, Us

Managed a remote $5.7 million Missile Alert Facility. Accountable for all operations,maintenance, and security for 50 alert Minuteman III ICBMs. Orchestrated overhaul of 36 intense communication and weapon system checklists; carved out 64% of extraneous information into one user-friendly collection.

Mba, Business Administration

Bs, Political Science