Steve Blick Email & Phone Number

Mission Viejo, Ca, Us

Irvine, California, United States

Irvine, California, United States

Mission Viejo, Ca

Develop brand awareness, marketing strategies, and communications. Examples of varied client projects:➢ Specialized Bicycles – Equipment PR (Tires, Shoes, Apparel) – Design and Execute global communications plans targeted towards Press, Influencers, and Athletes for product releases in the equipment category➢ All Kids Bike - Design Playbook for Ambassador recruitment and onboarding, promoting youth rider education➢ Ride MTB Day - Board member, #RideMTBday - Global activation designed to increase participation in the sport of Mountain Biking. 2019 activation saw a social reach of 45.8MM – a 580% increase over 2018 ➢ The Enthusiast Group, Inc- Social media strategy integrating partnerships with endemic and non-endemic brands, manufacturers, athletes, and influencers at grassroots cycling events “Over the Hump” and “Revolution Bike Fest” ➢ H5 Events - Red Bull Rampage- Venue Insider, reinforcing marketing partnerships by providing PR storytelling➢ Dynaplug – Cultivated partnerships licensing Dynaplug technologies

Foothill Ranch, Ca

Bike category expert, ensuring alignment with the brand vision and culture to drive business growth for product and brand across multiple channels ➢Identified, created, and delivered comprehensive marketing plans. Successfully achieved goals in cooperation with cross-functional teams and external stakeholders. RESULT: No. 1 eyewear brand in the bike channel➢Demonstrated leadership to educate, inspire, and influence global teams to set culture internally with brand direction, ensuring consistent messaging in digital, merchandising, and activations aligned with the brand strategy➢Facilitated meetings with product development sharing insights, emerging trends, and whitespace opportunities. RESULT: 20+ innovative new product lines brought to market➢Managed Sports Marketing Program, recruited, motivated, led, negotiated, and influenced 500+ influencers aligning with cross-functional teams and external stakeholders driving marketing strategies and brand awareness ➢Extensive experience in content creation: including creative direction, budget development, storyboarding, photo & video shoots, problem solving, and reviewing assets to ensure alignment with social, digital, and product goals ➢Negotiated and managed sponsorships, partnerships, and experiential marketing events. e.g., UCI MTB World Cup, Red Bull Rampage, USA Cycling, Olympics, and Tour de France➢Supported operations in forecasting manufacturing planning for global sales and marketing needs➢Responsible for stewarding a $1.5M marketing budget. RESULT: Never went over budget, demonstrating fiscal responsibility maintaining cost efficiency executing all planned initiatives ensuring sell-thru and brand elevation

Santa Ana, California

Responsible for product and athlete media exposure. Strengthened and maintained brand image and communications➢Responsible for PR asset management, photoshoots, media testing, demos, and product placement. Maximized assets and managed inventory maintaining relevance and authenticity supporting brand position➢Utilized strong organizational skills to coordinate all product launches, press events, and publicity management, which led to a dramatic rise in endemic coverage resulting in a 20% increase in non-endemic exposure➢Onboarded external PR agency with a communication strategy that penetrated mainstream media placing products into consumer-focused media, including; The Today Show, Good Morning America, and X Games ➢Oversaw athlete communication with media and PR for the factory race team hosting 50+ interactive experiences and activities. RESULT: A 25% increase in brand and product awareness ➢Authored a media training guide educating influencers/athletes, focusing on proficient ways to maximize marketing opportunities. The guide was adopted and issued to all new influencers and athletes

San Rafael, Ca

➢ Prepared products for media testing. Managed new product information, brand messaging, and technical info➢Managed national Championship winning team and maintained media relations including athlete relations, press releases, and sponsorships. RESULT: Increased brand exposure by 30%➢ Initiated a major national cross promotion with 24 Hr Fitness . KEY RETURN: 15% increase in sales

Castro Valley, Ca

➢ Eight years of bike shop retail sales/customer service and a technical support employee➢ R&D test rider for cycling brands including Shimano and RockShox ➢ Brand ambassador for top-tier brands at races, events, and tradeshows including GT Bicycles, Diamondback, Specialized, 24 Hour Fitness, and Powerbar➢ Organized and promoted grassroots events, races, industry parties, and movie premiers in order to escalate the brands I was associated with and increase their exposure