Digital Marketing & Brand Manager
Current- Oversee the brand and marketing initiatives for Australia and the United Kingdom
- Manage a $10 million annual media buying budget across 8 markets, including Google Ads and Facebook Ads
- Build and manage acquisition campaigns across social, SEM, and display
- Analyse and optimise campaign performance using data-driven insights and quantitative analysis
- Identify and address marketing performance issues
- Measure and report on campaign performance, assess against goals, and optimise spend and performance