• Oversee the brand and marketing initiatives for Australia and the United Kingdom• Manage a $10 million annual media buying budget across 8 markets, including Google Ads and Facebook Ads• Build and manage acquisition campaigns across social, SEM, and display• Analyse and optimise campaign performance using data-driven insights and quantitative analysis• Identify and address marketing performance issues• Measure and report on campaign performance, assess against goals, and optimise spend and performance• Identify trends and insights, brainstorm growth strategies, and implement experiments and conversion tests• Collaborate with internal teams to create landing pages and optimise user experience• Utilise analytical ability to evaluate customer experience and optimise user funnels• Collaborate with agencies and vendors to manage digital marketing strategy, including media buying, creative development, and data analysis• Evaluate emerging technologies and recommend innovative solutionsKey Achievements:• Increased overall AU's market growth by 800% in 6 months• Reduced customer acquisition costs by 15% with a more efficient bidding strategy• Increased conversion rates by 10% by optimising landing pages and user experience• Developed and implemented business strategies that resulted in a 30% increase in brand awareness and a 25% increase in engagement

• Leveraging user experiences to optimise the usability and efficiency of Google Ads solutions.• Collaboration with the Google Ads Product Team to provide feedback and innovative ideas, directly influencing product enhancements.• Contribution of strategic recommendations during early product development, helping to launch cutting-edge advertising tools to advertisers worldwide.

Accountable for the planning, development, metrics analysis and management of the company's overall digital marketing strategies. Other responsibilities include SEO/ SEM, social media marketing, email marketing, and brand presence expansion on various e-commerce platforms.• Proposal of plans to directors to discuss digital marketing strategies to increase leads and sales• Ideation and the management of marketing content for customer retention• Track, analyze, and communicate key quantitative metrics to optimize and better develop marketing strategies• Creation and the design of marketing collaterals for online and offline use• Management of social media marketing to ensure optimal sales and customer engagement• Creation of targeted and optimized advertisements to reach the intended audience• Management of key projects (i.e. Web Development/ ERP Solutions)• Onboarding and training of interns from various universities

Thrive Media is a results-driven digital marketing agency.

 We drive growth to brands through the integration of qualitative and quantitative methodologies. We excel in the execution of lead-generation and the management of of e-commerce marketing campaigns via digital channels.

The overall management of a photography company and team by leading the marketing/ branding direction as well as the acquiring and building of authentic relationships with clients, leading to a customer base of 70% repeat business. Provides professional studio/ live event photography coverage for both corporate and individual clients.

Lead a team in the acquisition of various data sets as well as the verification of data to ensure highest levels of accuracy in order for accurate data visualisations of multiple national surveys conducted by the Manpower Research and Statistics Department at the Ministry of Manpower.

Gathering of information and verifying of various data sets as well as the generation of data visualisations of multiple national surveys conducted by the Manpower Research and Statistics Department at the Ministry of Manpower to aid in the improvement of future Singapore national policies.

Worked with Starbucks Marketing team (i.e. creation of marketing videos, photographing of live events as well as the creation of marketing collaterals such as posters).

Overall management of the overall store operations which include deploying partners and delegates tasks so that partners can create and maintain the Starbucks Experience for customers Balancing cash registers, ordering store supplies. In charge of conducting the training and onboarding of new Starbucks partners.

Trained as a Starbucks barista and achieved the Coffee Master certification. Barista Trainer trained and achieved ‘Partner of the Quarter’ in 2015.

Lead the team of a start-up non-profit organization with the management of the front end user interface and experience (UI/UX) as well as complex integration projects with multiple component development teams for both native app and responsive/adaptive design in browser). Developmental success lead to sponsorship by the Chief Technical Officer of 40 Tasks.