Steve Bruton Email and Phone Number
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I am a highly accomplished, results-oriented sales executive with 20+ years of unparalleled sales and business development success for multinational Fortune 500 CPG and food and beverage companies. Some of the brand leaders I have worked with include Pepperidge Farm, Inc., Frito-Lay, Keebler Co., Coca-Cola, Procter & Gamble, and Sunny Delight to name a few. My background includes building brands for emerging businesses, leveraging an entrepreneurial spirit and sales management expertise to increase market share, revenue, and profit performances. My key contributions also encompass B2B sales, product and launch strategies, DSD distributor networks, Broker Team coverage, and key account management. Throughout my career, I have been regarded as a dynamic, collaborative leader with outstanding communication, presentation, and negotiation skills. I have built, trained, and mentored powerful and dynamic teams by establishing high expectations and monitoring performance. I am fearless in challenging the status quo and steadfast in executing vision and growth strategies that impact the bottom line. My commitment to providing strategic direction and driving multimillion dollar sales revenue has also been recognized with numerous awards. I take pride in delivering effective leadership and remarkable outcomes that propel business growth and competitive distinction. Key Skills Include:- Multiple CPG Trade Channel Leadership- Financial / Trade Management- Budget/Forecasting- Data Analysis/Reporting- Consumer/Category Insights- Broker, DSD, Distributor Leadership- Strategic Partnership Development Plans- Customer-Focused Relationships- Award Winning Sales Team Development- Cross-Functional Project Initiatives- Strategic Planning - Broad Food/Beverage Category Expertise- Presentations/Communications
Crossmark
View- Website:
- crossmark.com
- Employees:
- 10
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Business Account ManagerCrossmark Jan 2022 - PresentLewisville, Texas, UsLeading client strategy development and alignment, customer sales planning, trade budget development, field sales execution, & cross functional sales & marketing initiatives to improve market share, revenue, and profit performance for America’s leading consumer products sales agency. -
Principal OwnerBruton Consultants, Llc Aug 2020 - Sep 2022I am currently working as a self-employed consultant designing and executing go-to-market strategies for new food and beverage start-ups. Assisted in establishing foundational business infrastructure, brand-building, and sales team development.
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National Director Of SalesHeartland Food Products Group Jun 2018 - Aug 2020Carmel, Indiana, UsI was recruited for and hired into a new national business development role to create the overall sales plan and go-to-market expansion strategies for rapid deployment across branded and private label sweetener and RTD Coffee Beverage brands. I designed the plans and budget to build a global sales team across the U.S. Led and contributed to strategic and operational initiatives as part of the senior leadership team. Additionally, I reported to the President and COO and oversaw total national sales revenues. Leveraged category data and analytics to identify process improvements within the development of customer initiatives and executed launch plan strategies focused on portfolio growth in emerging channels of trade. Achieved millions in incremental Splenda revenue by creating new go-to-market strategies for key retailers and wholesalers, including 7–Eleven, RaceTrac, Circle K, QT, McLane, Core-Mark, and Eby-Brown. Realized millions in incremental coffee dollar revenue and reached an 18X ACV distribution growth index with the retail launch of RTD single-serve coffee initiative (branded and private brand) across U.S. convenience and specialty channels. Reached 41K+ in additional distribution points for Splenda portfolio brands by establishing alternative channel Splenda “Search & Deploy” retail launch platform and trade deals. Executed a new multi-year, multi million dollar Splenda contract with 7-11 resulting from effective research, analytics, and sales presentations. -
National Director Of SalesSunny Delight Beverages Co. 2015 - 2017UsI was promoted to the GM sales role to direct and oversee national sales, business development, distribution, and marketing functions. I built and cultivated a strategic and high-performing 27-member sales team. I also managed sales and merchandising execution efforts with the national broker team and independent distributor partner network. Additionally, I cultivated business “top-to-top” relationships with retail partners. Achieved an average +12% YOY growth with national and regional retailers including Kroger, Walmart, Albertsons, 7 Eleven, QuikTrip, Stripes, and Circle K divisions. Contributed $110M in annual sales by effectively managing DSD and direct route to market models. Grew incremental revenue to $300M+ and margin contribution by $60M over five years. Led sales and marketing efforts with DSD beverage distributor network, Dr Pepper Snapple Group, Admiral Beverage, Hensley Beverage, Honickman, etc., resulting in record distribution growth across all trade channels. Managed a broad line of profitable beverage products and brands, including refrigerated premium juices, fruit smoothies, shelf-stable juice drinks, energy drinks, and sparkling waters. -
Associate Director Of SalesSunny Delight Beverages Co. 2010 - 2015UsIn this role, I led a national sales team for the SunnyD & Fruit²O Brands while implementing customer growth strategies and managing field execution across the U.S. I directed cross-functional pricing and promotion program development and retail launch execution strategy plans with Keurig, Dr Pepper, HQ, and other independent beverage distributors nationally. Increased net sales profits by 28% by implementing a $1.6M annual trade fund budget and updated retail launch deployment guidelines. Achieved $7.7M in incremental revenue fueled by the introduction and retail execution of the new Sparkling Fruit²O brand. Improved merchandising and promotional/marketing activity by 54% through the strategic creation of distributor partner KPIs, innovative field sales incentive programming, and focused retail launch plans. -
National Sales ManagerSunny Delight Beverages Co. 2005 - 2010UsPromoted to lead continued business development and distribution expansion efforts for Direct Store Delivery immediate consumption packages and channels. Selected Contributions:• Directed cross functional team (i.e., national account sales, demand planning, product innovation, marketing, etc.) to launch new shelf stable formula & packages delivering incremental multimillion-dollar revenue increases.• Generated annual key account business planning processes, trade fund budgets, pricing & promotion strategies, new item launch plans, and field execution “play book”.• Played primary leadership role in creating & launching new DSD route to market strategy. Developed strategic partnership alliance with Dr Pepper Snapple Group.• Increased ACV distribution in Grocery, Convenience, Dollar, and Drug channels of trade by 600%.• Awarded President’s Award of Excellence for outstanding leadership contributions. -
Regional Sales Manager - Team LeaderProcter & Gamble / Sunny Delight Beverages Company 1999 - 2005One of just eight sales professionals retained from Proctor & Gamble for the new Sunny Delight Beverages Company, as a result of a planned divestiture of the Sunny Delight brand from Proctor & Gamble to a private equity investor group. Part of the initial management startup team formed to operate the new Sunny Delight Beverages Company. One of the key architects in building Strategic Channels (ICC) Business unit for the new venture. HIGHLIGHTS: ► Led initial national broker assignment & set up for non-grocery channels. ► Developed strategic targeted retailer acquisition strategies for distribution growth. Managed trade fund budgets, created promotion and pricing strategies, and aligned key distributors► Drove unprecedented 70%+ sales growth with national account efforts for McLane Co., Core Mark, 7-Eleven, Walgreens, and other critical high-profile retailers.
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Area Vice President / Business Development ManagerBrothers Gourmet Coffee / Proctor & Gamble, Inc. 1997 - 1999Led sales operations, supply chain, pricing, promotion, marketing, and key account business development efforts (DSD & Broker) for the nation's largest gourmet coffee provider across all channels of trade. Brought in as member of a leadership transition to lead company through major change. Managed:✦ 7 Sales Regions ✦ 8 DSD Operation Centers✦ National Broker Network✦ Sales Support Staff … across the Central & Western United States. HIGHLIGHTS: ► Re-negotiated national customer shelf contracts to solidify revenue base and improve profitability. Re-directed funds to drive incremental price, promotion, and merchandising activity.► Led the company in incremental business gains under the most adverse financial circumstances.► Guided integration of the Brother's brand into the P&G portfolio as acquired by P&G (1999).► Leveraged P&G's size and resources to grow retail customer shelf contracts by 141% in 2 years. ► Produced 238+% volume growth over 18 months by leading the expansion efforts for new Millstone Coffee Division.
Steve Bruton Skills
Steve Bruton Education Details
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University Of Mary Hardin-BaylorBusiness/Managerial Economics -
Cornell UniversityFood Executive Program -
Oglethorpe UniversityGraduate Studies In Mba Program
Frequently Asked Questions about Steve Bruton
What company does Steve Bruton work for?
Steve Bruton works for Crossmark
What is Steve Bruton's role at the current company?
Steve Bruton's current role is Sales & Marketing Leader | General Manager | Rain Maker | CPG Brand Builder | Insight Driven Strategy Leader | Transformation Change Agent | Team Builder | Alternate Channels Architect | Brand Evangelist.
What is Steve Bruton's email address?
Steve Bruton's email address is st****@****fpg.com
What is Steve Bruton's direct phone number?
Steve Bruton's direct phone number is +181787*****
What schools did Steve Bruton attend?
Steve Bruton attended University Of Mary Hardin-Baylor, Cornell University, Oglethorpe University.
What skills is Steve Bruton known for?
Steve Bruton has skills like Direct Store Delivery, Distributors, Entrepreneurship, Contract Negotiation, Crm, Fmcg, Grocery, Key Account Development, Leadership, Management, Profit, Retail.
Who are Steve Bruton's colleagues?
Steve Bruton's colleagues are Carol Williams, Michelle Cottrell, Carol Espinoza, Stefanie Matthews, Marqual Cook, Judy Gross, Dana Faust.
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