With over 20 years of experience in senior executive positions in the hospitality industry, Steve Burks is the CEO of Solaris Development, a hospitality development company that specializes in creating and managing luxury resorts and hotels. He is also the Managing Director of Brightstone International, a hospitality development consulting firm that advises and assists developers and investors in the hospitality sector, and the Principal of American Marketing Team, a marketing and sales company that provides solutions for the hospitality industry.Steve Burks has a proven track record of forging strategic alliances with the largest companies in travel, banking, and entertainment, such as American Airlines, Delta, Hertz, Universal Studios, Six Flags, Priceline, Expedia, Travelocity, Bank of America, American Express, and Barclays Bank. He has leveraged his extensive network and expertise to generate revenue opportunities, increase brand awareness, and enhance customer loyalty. He has also led his own company, Brightstone International, to over $1 billion in hospitality development deals, working with local developers and global brands to create and execute the best brand strategy for each property. He is passionate about delivering exceptional customer service, empowering his team to achieve excellence, and creating memorable experiences for guests and clients.
Solaris Development
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Ceo Solaris DevelopmentSolaris Development May 2021 - Present
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Managing DirectorBrightstone International And American Marketing Team Feb 2008 - Present
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PrincipalAmerican Marketing Team May 2017 - Present
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Holden Family Office, DirectorHolden Family Group Jan 2020 - May 2021
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PresidentGalt Marketing Group Inc. Jan 2008 - Sep 2014Galt Marketing Group focused on resort development, marketing and sales. The key areas of success were:1. Great demand locations with aspirations to create mixed use leisure destination blending hotels rooms with vacation suites and condos in premier locations.2. Create strong strategic alliances with travel related companies like airlines, rental cars and credit cards providing relevant leisure offers.To develop and build strong, profitable, sustainable on-site marketing programs that deliver prospects to the products and services offered.3. Create world class sales processes that attract, recruit, select and train the best sales professionals possible.Galt Marketing worked in conjunction with Brightstone Development, The Hotel Card and Customer Solutions Group to lead several initiatives that drove over $50mm in revenue.
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Svp MarketingBluegreen Corporation 2002 - 2007Boca Raton, Fl, UsI had a leadership role in Marketing that included our partnership with Bass Pro stores, lead generation from various sources and managing our JV phone room partners. The objective was to acquire new customers to become members of Bluegreen Resorts. The specific areas were:1. Bass Pro Stores2. Nationwide lead generation from retail locations, shows fairs and events along wit J.V. telemarketing rooms3. Our creative department that serviced all departments4. The central reservation center5. The Marketing system that tracked system wide marketing and sales activity and was used to be our reservation system, tour tracking, premiums and sales made by program -
Board MemberU.S. Travel Association 2005 - 2006I enjoyed my role here to educate the emergence of branded vacation clubs like Disney, Marriott, Hilton, Starwood and more. It was led by Roger Dow who I worked with at Marriott and his leadership attracted me to be a part of the board.
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Vice President Of Sales And MarketingMarriott Vacation Club International 1994 - 2002Orlando, Fl, UsThis was an ever evolving role that began in sales and matured into marketing. The core areas listed chronologically:1. Recruiting, selection, training, reward, recognition, coaching and coordination with all of our resort operations2. We opened a central Telesales office to sell foreclosed inventory and re-sales. This grew eventually into an operation that distributed over $200M per year. We supported all of the cross selling to our owners/members of the various resort locations3. We developed marketing programs that became strategic alliances with our Mother brand Marriot and utilized our databases along with key alliances like American Express, Visa, Royal Caribbean Cruise Lines and many othersIt was a time of rapid growth and we enjoyed 25% compounded annual growth rate during this period -
Sales And Marketing ManagerDisney Vacation Club Apr 1990 - Feb 1994I started in sales and grew into sales management and moved to marketing. The areas of focus:1. Selling2. Sales management-Recruiting, selecting, training and coaching of a diverse talented sales team of 40 agents along with another two managers3. Marketing entailed the development of a broader reach of our on property marketing programs to drive tours and property visits to the Disney Vacation Club and leads for our start up Telesales team4. Marketing was treated much like sales. We called it advance sales and we increased volume of activity by ten foldThe most trusted brand in entertainment really taught me how to be a great brand steward.
Steve Burks Education Details
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Executive Training At Disney, Marriott And Bluegreen ResortsOrganizational Leadership -
Disney Way 1 And 2 For LeadershipOperations Management And Supervision -
Deleware County Community CollegeGeneral -
Radnor High School And Deleware County Community College, Business AdministrationManagement And Operations
Frequently Asked Questions about Steve Burks
What company does Steve Burks work for?
Steve Burks works for Solaris Development
What is Steve Burks's role at the current company?
Steve Burks's current role is Solaris Development, CEO.
What schools did Steve Burks attend?
Steve Burks attended Executive Training At Disney, Marriott And Bluegreen Resorts, Disney Way 1 And 2 For Leadership, Deleware County Community College, Radnor High School And Deleware County Community College, Business Administration.
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