Steve Casper Email & Phone Number

▪ Responsible for developing and supporting launch of new sales channels in high growth environment.▪ Manage efforts focused on improving ROI through product enhancements and pricing, targeting, and overall process improvements.▪ Developing and executing marketing strategy focused on generating warm leads through a systematic, analytics driven approach.

Atlanta, Georgia, Us

▪ Led team responsible for planning, implementing, analyzing and optimizing $30MM sales and marketing acquisition budget.▪ Drove 20%+ sales growth while overseeing marketing acquisition activities, including digital marketing, lead nurturing & lead generation, and traditional direct mail activities.▪ Oversaw implementation and adoption of various Salesforce.com CRM functionalities, including Insidesales.com, improving representative call productivity, close rates, and management insight.▪ Supported new product development through thorough test & control campaigns in multiple channels.▪ Launched multi-touch, automated lead nurturing programs generating warm leads for sales team, generating >$1.5MM in sales revenue in first year alone.▪ Managed all traditional sales operations activities including development and administration of sales compensation and commission plans for 300+ sales representatives.▪ Created multiple tools and resources empowering team leads to manage representatives via an analytical, activity based philosophy.

Chicago, Il, Us

▪ Maintained and grew client relationships through support with product development, product launch, customer targeting, retention programs, sales and marketing acquisition campaigns, and employee training expertise.▪ Contributed to marketing initiatives with numerous clients including American Bar Association, Citibank, and BP.▪ Supported development and execution of marketing and sales plans with budgets exceeding $8MM annually.▪ Provided analysis of sales and marketing campaigns to improve acquisition rates, customer usage rates, and retention rates.▪ Cultivated new client affiliations into mutually beneficial relationships.

Mba, Marketing And International Business Administration

Bs, Psychology