• Art Director with more than 15 years of industry experience• Extensive experience designing packages, magazines, advertising, digital media, websites and collateral for a variety of different industries• Well-developed skills translating marketing and business objectives into creative strategies and campaigns• Management experience includes a demonstrated ability to direct, train, supervise and mentor other graphic designersShow:2016, 2015, 2014, 2013, 2012 CES in Las Vergas, US2013, 2012 IFA in Berin, German
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Creative DirectorPhotive Dec 2016 - PresentEdison, Nj• Analyze the current consumer electronic market and change online packagings to retail packagings respectively• Monitor the production schedule and communicate with different vendors in China directly• Control and create Amazon rich contents and images in the Amazon Seller Central for online sales• Develop user friendly icons for images on websites and on package designs Achievements• Create 4 new packages for retail from previous ones for online• Create 7 rich contents for amazon -
Senior DesignerIluv Creative Technology Sep 2014 - Dec 2016• Managed and interacts with vendors in U.S.A and Overseas by controlling packaging materials, budget, dimensions, and printing methods • Analyzed products and consumer behaviors to design user-friendly App and Websites• Developed new sales tools such as PDQs, POPs, Shippers, Sales sheets, Leaflets, and catalogues• Managed the preparation of the iLuv Booth at the Consumer Electronics Shows in worldwide Design the floor plan, graphics, and manage to install for the whole show (2015 and 2016)• Monitored production schedules while adhering to assigned budgets• Updated the brand guideline in order to enhance the company brand and educate new employees• Managed to develop company’s websiteAchievements• Reduced 20% of all package budgets by controlling vendors from overseas directly• Reduced 35% of all printing materials by detail oriented controlling vendors -
Package DesignerIluv Creative Technology May 2011 - Sep 2014Port Washington, Ny• Aided in the design and production of various package designs for multiple product lines• Worked with many materials as paper, blister, acylic, corrugated … etc• Participated in the Consumer Electronics Show in Las Vegas and IFA Berlin by designing booth graphics and researching prospective vendors (2012, 2013, and 2014) Achievements• Developed company’s packaging guideline -
Freelance Graphic & Package DesignerLendom & Partners Feb 2008 - Aug 2010Seoul, Korea• Designed logos, packages and brand identities• Designed advertising and editorial magazine layout• Assisted in prinitng and corporated identity designs
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Ktf 'Show', Seoul, KoreaDesign Espirit Jul 2007 - Sep 2007Participated in the project for KTF ‘SHOW’ July - Sep 2007KTF is one of the biggest mobile communication companies in Korea.I participated in logo design for new brand, “SHOW”.
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The Republic Of Korea Air ForceMilitary Service Mar 2003 - Aug 2005
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Package & Advertising DesignerShinhan Art Materials Inc., Seoul, Korea Mar 2002 - Feb 2003
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Character & Costume DesignerDesign Team, Ccr.Inc Feb 2001 - Feb 2002Seoul, Korea
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Art InstructorGreen Island Art Institute Mar 1999 - Jan 2001Seoul, Korea
Steve Choo Skills
Steve Choo Education Details
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Graphic Communications And Packaging -
Packaging Design
Frequently Asked Questions about Steve Choo
What company does Steve Choo work for?
Steve Choo works for Photive
What is Steve Choo's role at the current company?
Steve Choo's current role is Creative Director at Photive.
What schools did Steve Choo attend?
Steve Choo attended Pratt Institute, 한양대학교 / Hanyang University.
What skills is Steve Choo known for?
Steve Choo has skills like Packaging, Graphics, Concept Development, Illustrator, Concept Design, Logo Design, Art Direction, Design Strategy, Posters, Industrial Design, Art, Layout.
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Steve Choo
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