Ever wondered who's behind this LinkedIn intro? Well, rest assured, I personally crafted it, not an AI. As a digital marketer, I plan, implement and evaluate social media and paid media campaigns by leveraging multiple project management, content creation and AI tools. In another word, I manage many moving parts of social media projects to make sure they work together to achieve business goals and hit the KPIs. I take pride in serving others with my high self-efficacy, my ability to solve problem creatively and my technical resourcefulness. Graphic and Interaction design: Cava, Figma, Adobe PhotoshopOnline Advertising: Google Ads Search (Google certified), Meta Ads (Blueprint digital marketing professional certified)Project Management: Asana, Monday.com, Notion, Miro BoardProductive content creation Tools: ChatGPT, Midjourney and Gamma AIResearch and Analysis: Survey Design, Interview, User Testing, Card Sorting, GA4In my spare time, I immerse myself in books, driven by an insatiable curiosity and a commitment to connect different fields utilizing the knowledge gained. I'm also a culinary enthusiast, who enjoy developing new recipe, and a gamer who relish the challenge of outsmarting AI opponents.
-
Digital Marketing Specialist IiAosom CanadaToronto, On, Ca -
Digital Marketing SpecialistAosom Canada May 2024 - PresentGreater Toronto Area, Ontario, Canada- Developed, implemented and evaluated micro-campaigns like "Designed for Small Spaces" on platforms like Instagram @aosom_ca and Pinterest @Aosom Canada Inc. Achieving an improved follower growth rate in five consecutive months.- Managed all moving and unmoving pieces of social media projects including goals, time, tasks, assets, documents, and insights, to drive follower growth through content creation and influencer partnerships.- Designed and optimized social media assets using Canva, Adobe Photoshop and Figma to align with the creative vision of nine distinct brands under Aosom.ca, ensuring seamless promotion and driving traffic directly to the e-commerce platform.- Take accountability for learning new technologies. Utilized AI tools (ChatGPT, MidJourney, Fooocus AI) to enhance visuals and copy, boosting campaign effectiveness and supporting the marketing team’s creative goals. -
Founder And Content CuratorFlying Pug Digital Oct 2023 - PresentToronto, Ontario, Canada- Leveraged ChatGPT to curate and publish book digests and in-depth notes for book enthusiasts across social media platforms, including a blog called 1000 Book Notes and a Chinese local social media account on Xiaohongshu (@史蒂夫带您速读100本书, also known as "Steve Reads 100 Books with You").- Optimized reading experience using Midjourney and Canva. Engaged the audience almost daily and achieved optimum engagement (10,000 clicks and 6.75% engagement rate on Xiaohongshu). -
Digital Project Management AssistantLcbo May 2021 - Jul 2021Waterloo, Ontario, Canada- Planned, moderated, and analyzed interviews and testing sessions, providing actionable recommendations for implementation.- Collaborated on Miro, Figma, and Gantt charts during design sprints.- Achieved a 75% customer satisfaction rate in post-testing user surveys, securing stakeholder buy-in for recommendations. -
Google Ads ManagerBig Apple Greeter Dec 2018 - Sep 2019New York, New York, United States• Executed PPC activities on Google ads, including keywords research, bid management (target impression share, conversions, tCPA, eCPC), A/B testing, CPA optimization (KPI: increased CTR from 5.9% to 10.2%, conversions X 180%).• Maintained an active online presence by creating posts on the official Instagram page to engage the followers deploying regular posting and content curation (KPI: impressions X 160%). -
Growth Marketing InternGuestbook Jun 2017 - Sep 2017Greater Boston Area• Created copies and visuals on Meta using Canva and Adobe Photoshop. • Strategized and implemented a 90-day B2B user acquisition campaign and reached out to influencers and potential users and relevant communities on Meta and Linkedin. • KPI: user acquired, traffic and the number of users who subscribe at useguestbook.com• According to my recorded site analytics, we bolstered our site traffic for 500% and bolster our leads for 400%.
-
Marketing AssociateRising Sun Fund Feb 2016 - Aug 2016Beijing, China- Created engaging slides for internal presentation materials.- Researched on studying abroad industry and potential partners for reaching out. -
Social Media SpecialistTerre De Merveilles Jun 2015 - Aug 2016Beijing, China• Created and published editorials for potential customer on social media and blog.
-
Support Marketing TraineeOdysseus Solutions Dec 2014 - Apr 2015Vadodara, Gujarat, India- Collaborated with the local UI team to create a seamless user journey for its Sinophone audience. - Created SEO-friendly marketing materials. -
Marketing SpecialistSocial Enterprise Research Center Oct 2013 - Nov 2014Shanghai City, China• Created a strategic brand presence and promoted major events on social media. Gained 1500 followers during my term.• Executed the email promotion campaign for two events with over 200 attendees.
Steve Zhou Education Details
-
Digital Maketing -
3.6 -
2:1 (Gpa: 3.2)
Frequently Asked Questions about Steve Zhou
What company does Steve Zhou work for?
Steve Zhou works for Aosom Canada
What is Steve Zhou's role at the current company?
Steve Zhou's current role is Digital Marketing Specialist II.
What schools did Steve Zhou attend?
Steve Zhou attended Digital Marketing Institute, University Of Waterloo Stratford School, Emerson College, The University Of Nottingham Ningbo China.
Not the Steve Zhou you were looking for?
-
Steve（Ziyuan） Zhou
Toronto, On -
-
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial