Over 25 years of client-facing market research agency experience. Set up Thor Research in 2006.Research experience includes: Ad-hoc strategicAdvertising testing and trackingBrand research and trackingBrochure researchBuyer personasCategory reviewsCustomer call analysisCustomer satisfaction measurement and trackingMarket sizing researchProduct strategy researchWebsite researchWin/loss researchB2B research specialist - projects in: Automotive; Building / Civils; Equipment Hire; Manufacturing; Merchants; Telcoms; Postal; Parcel. A safe pair of hands on every project from initial contact to final debrief and everything in between.I enjoy crafting detailed forward-thinking proposals and bringing my own expertise to the table to add value from the outset and hit the ground running upon commencement of the research project.Proficient in both qualitative and quantitative interviewing and analysis. Method neutral and many of our projects contain a blend of methodologies to best answer the project objectives.Very hands-on and personally involved at every stage, I like to get immersed in our clients' issues and deliver practical, commercially aware recommendations based on the research findings.Full Member of the Market Research SocietyBsc in Psychology, Cardiff University
Listed skills include Market Research, Customer Insight, Marketing Research, Advertising Research, and 21 others.