Steve Cookson Email and Phone Number

Making marketing more effective at @ Sophometrics

Steve Cookson's Location

Greater Manchester, England, United Kingdom, United Kingdom

Steve Cookson's Contact Details

Steve Cookson work email

sj****@****o.co.uk View
Valid
st****@****ogg.com View
Valid

Steve Cookson personal email

n/a

About Steve Cookson

I'm a Marketing Effectiveness Econometrician, with 15+ years experience across different industries and countries. I enjoy the challenge of turning complex analysis into understandable recommendations.

Steve Cookson's Current Company Details

Sophometrics

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Making marketing more effective

Steve Cookson Work Experience Details

Founder

Sophometrics Oct 2021 - Present

United Kingdom

Using econometrics (market mix modelling) to measure and improve marketing’s effectiveness, for direct clients and on behalf of larger agencies.

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Marketing Effectiveness Director

Data2Decisions (Subsequently Merged Under Dentsu) Jan 2020 - Oct 2021

Manchester, United Kingdom
Head Of Business Modelling

Dentsu Aegis Network Jun 2016 - Oct 2021

Manchester, United Kingdom

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European Marketing Effectiveness Manager

Kellogg Company Sep 2013 - Jun 2016

Manchester, United Kingdom

I manage the market mix modelling output for Kellogg's adult cereal brands in Europe - applying the insights from models into actionable marketing recommendations.

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Market Dynamics Analyst

Kellogg Company Jul 2010 - Sep 2013

Market Mix Modeller for Kellogg's brands in the UK, providing return on investment and sales drivers analysis and recommendations.

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Project Manager

Gain Theory Feb 2005 - Jun 2010

Econometrics / MMM with ohal (since rebranded as Gain Theory)

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Steve Cookson Skills

Marketing Strategy Customer Insight Digital Marketing Microsoft Office Fmcg Project Management Segmentation Marketing Marketing Research Market Research Analytics Data Analysis Marketing Management Strategy Analysis

Steve Cookson Education Details

University Of Nottingham

Merit

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Frequently Asked Questions about Steve Cookson

What company does Steve Cookson work for?

Steve Cookson works for Sophometrics

What is Steve Cookson's role at the current company?

Steve Cookson's current role is Making marketing more effective.

What is Steve Cookson's email address?

Steve Cookson's email address is sj****@****o.co.uk

What schools did Steve Cookson attend?

Steve Cookson attended University Of Nottingham.

What skills is Steve Cookson known for?

Steve Cookson has skills like Marketing Strategy, Customer Insight, Digital Marketing, Microsoft Office, Fmcg, Project Management, Segmentation, Marketing, Marketing Research, Market Research, Analytics, Data Analysis.

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