Steve Craft Email and Phone Number
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Steve Craft phone numbers
Driven and highly motivated professional with extensive experience working within the CPG industry on both the supplier and manufacturer sides of the business. Combine strong analytical and category management skills with a passion for relationship development to deliver fact-based recommendations that lead to customer and brand growth. Experience and success partnering with large and small retail organizations and wholesale accounts. Effective team player with cross-functional experience working with sales, retail, planning, brand and supply chain teams to deliver insights impacting assortment, merchandising, pricing and shelving iniatitives. Specialties: Category Management, Category Analysis, Shopper Insights, SKU Assortment, Space Planning, In-Store Promotional Planning and Execution
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Senior Insights Category ManagerEmpire Marketing Strategies Mar 2015 - PresentCincinnati, Oh, UsManage four national branded accounts to support retail specific initiatives from new item speed-to-shelf to seasonal ship-to-scan rate growth utilizing space management and procurement data to deliver actionable insights. Develop Kompass sell-in materials using all available Kroger data tools and syndicated rest of market insights on behalf of customers to support acceptance of new item innovation and/or high performing void items.
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Category Insights Analyst - KrogerEmpire Marketing Strategies Apr 2013 - Mar 2015Cincinnati, Oh, UsEmpire is primary broker partner for Kroger perimeter of the store perishable meat, seafood, deli & bakery categories. Worked closely with G.O. Category Managers as team analytic lead on multiple categories with annual sales of $300M. Recent transition to branded side customer category management responsibilites for two manufacturers spanning three categories.
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Associate Category ManagerThe Dannon Company Feb 2010 - Mar 2013Paris, FrDeveloped separate relationships with dairy Category Managers at Kroger, Food Lion and other smaller independents and wholesale accounts to focus on category growth initiatives that would foster both total yogurt and Dannon growth. Collaborated in multi-vendor project to identify, present and gain execution against category space expansion opportunities across five Kroger divisions. Led first ever direct category management work on behalf of Stonyfield Organic with Kroger Natural Foods. -
Senior Category AnalystThe Dannon Company Jan 2008 - Jan 2010Paris, FrAnalysis and insight generation work in support of Dannon and category growth for key retailers Kroger and Food Lion. Authored and helped sell in segmented category planograms. Worked cross-functionally with sales and other functions to develop and present new item presentations and strategic business solutions to address retail conditions relating to OOS, unsaleables and promotional execution. Held dual sales specific role making HQ call to Remke Markets with promotional spend, contract development and new item innovation presentation responsibilties.
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Associate AnalystThe Nielsen Company 2005 - 2007New York, Ny, UsOffered analytical support to Procter & Gamble brand client Category Managers for all in-store consumer purchase information. Extensive use and understanding of scanning and panel data to track brand performance and consumer behavior across the retail landscape. Worked on a cross-functional team that launched custom Channel Views database, which integrated both scanning and panel data, to streamline sales evaluation and insight develpment. -
Assistant Account Executive141 Worldwide (Currently Known As Geometry Global) Jun 2002 - Nov 2004UsAccount and project management client service for S.C. Johnson branded products. Involved in the planning, development and execution of strategic marketing promotions programs, including; print, FSI, event marketing, POS, direct mail, retailer specific and sampling. -
ContractorProcter & Gamble Via Adecco 2001 - 2002Zurich, Zurich, ChHeld two separate contract assignments for P&G in their Global Beauty Care Division and their New Product Development Division. Analyzed consumer survey responses during test marketing phase for laundry care product. Provided sales reports and volume forecasts for Beauty Care project managers. -
ConsultantWhittman-Hart / Marchfirst Jun 2000 - Nov 2000Worked with start-up organizations to develop effective business models and brand strategies with much emphasis on the interactive communication element.
Steve Craft Skills
Steve Craft Education Details
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Miami UniversityMass Communication -
Purcell Marian High School
Frequently Asked Questions about Steve Craft
What company does Steve Craft work for?
Steve Craft works for Empire Marketing Strategies
What is Steve Craft's role at the current company?
Steve Craft's current role is Category Analytics at Empire Marketing Strategies.
What is Steve Craft's email address?
Steve Craft's email address is st****@****hoo.com
What is Steve Craft's direct phone number?
Steve Craft's direct phone number is +151379*****
What schools did Steve Craft attend?
Steve Craft attended Miami University, Purcell Marian High School.
What are some of Steve Craft's interests?
Steve Craft has interest in Shopper Marketing, Category And Brand Management, Outdoor Adventure, Competitive Sports, Insights Analysis, Strategic Marketing, Travel, Sales, History.
What skills is Steve Craft known for?
Steve Craft has skills like Shopper Marketing, Cross Functional Team Leadership, Iri, Retail Category Management, Customer Insight, Category Insights, Consumer Products, Brand Management, Nielsen, Jda, Sales, Nielsen Data.
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