Strategic planning, development, and management of the Wyland Foundation, an arts and science-based public charity promoting healthy oceans and clean waterways. Oversee staff, grants, fund development, marketing, budget management, assessments, and strategic implementation of programs, including the National Mayor’s Challenge for Water Conservation, Clean Water Mobile Learning Center, Classroom Curriculum, and National Art Challenge, with a budget of $1.1 million.IMPACT:• Moved the foundation to a more balanced, self-sustaining operating model utilizing grants, service revenue, private donors, and corporate partners, and improving the foundation’s debt to asset ratio.• Principal investigator and developer for Wyland National Mayor’s Challenge for Water Conservation (mywaterpledge.com), a national water conservation awareness campaign presented nationally by Toyota that generates 40+ million annual consumer impressions and participation from residents in 4,800 cities nationwide.• Raised $4+ million to benefit Wyland Foundation education and outreach programs through grants, private donors and corporate partnerships including Toyota National Philanthropy, Disney Resorts, Walt Disney Studios, the Toro Company, CH2M Hill, Volvo North America, National Van Lines.• Cultivated and strengthened board of directors and advisory board to include of more diversified mix of representatives from community, science, business and education sectors.• Implemented stakeholder development and outreach campaigns, including monthly newsletter with 100,000 opt-in subscribers.• Planned, developed, and executed partnership agreement with United Nations Environment Program (2017)• Steered organization toward identifying and articulating intended outcomes and long-term impact goals through the application of clear logic models.

Oversee operations of multi-million dollar marine life art manufacturer, distributor and retail company including legal, licensing, customer service, database marketing, television distribution, product development, human resources, and all usage and protection of Wyland brand identity, including trademarks, corporate advertising, publications, public and media relations activities, sponsorships, and other consumer-facing communications channels.IMPACT:• Developed, negotiated, implemented product co-branded licenses with U.S. Olympic Committee (grossing $2 million in sales, including 10% for U.S. Olympic Athletes).• Maximized media relations with an integrated communications strategy that in the last decade has generated thousands of broadcast segments and news articles, ranging from CBS This Morning to Fox&Friends to the Weather Channel with Al Roker, about the Wyland mission, new products, community activities, and promotional campaigns.• Generated sponsorships and facilitated distribution for Wyland’s Art Studio, our syndicated art instructional show for American Public Television, through U.S public libraries, emerging digital platforms, and mainland China.• Implemented strategic promotions to increase web site traffic by 30%; Developed cross-promotional marketing partnerships with local hotels, including Ritz Carlton and Classic Hotels and Resorts, to increase local visibility to high-end clientele