Responsible for creating and implementing strategies around driving player development and incremental casino revenue opportunities.

ISC Consulting is a firm focused on casino revenue generation through strategic player development. Gamblers know they can win or lose money in any casino, but what makes the difference is the experience along the way. ISC Consulting creates and nurtures relationships between players and properties, creating a win-win experience for both. The client property roster under ISC Consulting includes all ends of the spectrum in and outside of the United States. From the hottest properties in Las Vegas and California to the highest limit casinos in the world like Atlantis in the Bahamas.Services include:▸ Independent High-Roller Host Network - Pairing high worth players with casino properties and best-in- class experiences around the world. ▸ Casino Marketing Strategy - Assessment, Development, Optimization, Planning, and Implementation▸ Executive Host and Player Development Techniques - Training and Mentoring▸ Guest Speaker/Lecturer - Current Featured Speaker at Cornell University and NYU - Stern School of Business

Established and executed a broad range of corporate marketing activities to drive casino revenue, setting a record for capturing new players within a 12 month period. Experience includes:▸ Strategic Planning and Analysis, including Market Research▸ Database Marketing and Promotions▸ Advertising and Public Relations▸ Special Event PlanningDeveloped, implemented and trained casino executives on unique telemarketing technique to reactivate inactive guests. ▸ Actively mentored all player development casino executives. ▸ Implemented and regularly reviewed incentive programs to drive overall performance of player development.