Steve Davis Email & Phone Number

New York, Ny, Us

Responsible for developing and nurturing successful partnerships for the world’s leading advertising intelligence organization.

Responsible for delighting clients by ensuring the successful product integration and transformation of two industry leading Advertising Intelligence organizations.

Lead overall product strategy and global product delivery teams for Kantar's advertising intelligence domain which serves thousands of brand, advertising agencies and media owner clients in 29 countries.Focus is on capturing, integrating and distributing all forms of TV, video, social, search, audio and print advertising data and building software that brings relevant insights to all client company stakeholders.

Responsible for steering a business transformation for SRDS to become a media information discovery and buying platform from its roots as a print-based directory publisher. • Launched two new srds.com offers serving the Adtech and Programmatic media marketplace. Created new client/partner revenue and introduced a new e-commerce offer into the SRDS platform.• Launched a sponsored event franchise, Media Mixology, which has helped build and sustain client engagement and positive advertiser ROI.• Successfully self-funded and implemented a database re-architecture project which has improved speed to market deliverables, data collection and data hygiene processes and has created new data integration and revenue opportunities.• Led an enterprise-wide marketing communications re-focus (embracing marketing automation and content marketing) which has resulted in improved thought leadership positioning and new business growth.Kantar Media Healthcare Research: Charged with integrating and revitalizing two venerable healthcare media research, data and software service businesses (PERQ and MARS).• Launched two new syndicated professional research offers studying physician’s mobile and online media usage which has resulted in double-digit incremental revenue growth.• Created successful data integration partnerships with several leading research companies including Kantar Media, Kantar Health and Nielsen which has resulted in new client growth in existing and allied healthcare markets. • Oversaw the successful transformation of the MRC-accredited MARS OTC/DTC study. Have maintained pharma-based clientele and re-positioned the business to take advantage of the rapidly growing Health & Wellness vertical.

London, Gb

Participates in the strategic direction and has overall revenue and client-facing responsibility for three North American business units: SRDS, Kantar Media Professional Health and MARS OTC/DTC.Business units provide media research, data integration, media planning, advertising & marketing services to over 5,500 advertising agency, publisher and marketer clients.

London, Gb

Responsible for all revenue streams (advertising, subscription, research and licensing) and client service activities for two Kantar Media business units: SRDS and Kantar Media Professional Health.

Responsible for all advertising revenue and the vertical integration of industry leading media sales teams (Adweek, Mediaweek, Brandweek and SRDS).(Integration efforts ended when SRDS was sold by Nielsen to WPP/Kantar in December 2008)

Responsible for all online and print adverting sales activities for the world's largest database publisher of media information.Service diverse client base of national, local (traditional and digital) media owners including Consumer Magazine, Newspaper, BtoB and Online publishers, Direct Marketing list managers, Television , Radio and Out of Home media executives.Successfully transformed print-centric business model with search-based marketing programs that deliver roi-focused results.

New York, New York, Us

Responsible for all B2B Media advertising in SRDS and took on sales leadership for b2b healthcare research provider Perq/HCI. Services include: Audience Media Measurement, Ad Expenditure tracking and media planning software.

New York, New York, Us

Responsible for all advertising sales to SRDS Business-to-Business publisher clients.

Au

Challenged by and succeeded in several sales and management roles over a 7 year career. Gained international media and management experience along with extensive insight/connections within the B2b Publishing community.